Groundwork

Pets · Metro area · New York

Veterinarians in the Rochester, NY metro area

How the Rochester, NY metro area compares with other metro areas and the U.S. for veterinarians: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 27 out of 100: Lower middle

Ranked #343 of 384 scored metro areas
#7 of 13 scored metro areas based in New York

Listings
136
26 chain locations (19%)
Official establishments
109
+10.1% since 2019
Household spending a year
$280.5M
On pets · $629 a household
Spending per listing
$2.1M
24% below the U.S.
Listings per 10k households
3.1
6% below the U.S.
Population, 2025
1,056,149
−0.7% since 2020

See the veterinarians around any address in the Rochester metro area

The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For veterinarians, the Rochester metro area has a Groundwork market score of 27 (lower middle): #343 of 384 scored metro areas and #7 of 13 scored metro areas based in New York. That puts it in the bottom quarter of metro areas.

At $629 per household (31% below the U.S. average), households in the Rochester metro area spend about $280.5M a year on pets. That works out to $2.1M per clinic, 24% below the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.

The Rochester metro area has 136 veterinarians on map listings as of September 2026. Chain locations make up 19% of them, against 19% across the U.S. Per 10,000 households, that is 3.1, 6% below the U.S. rate of 3.3.

Official counts show 109 businesses with payroll classed as veterinary services in the Rochester metro area in 2023, up 10.1% from 2019. That is one for every 4,090 households, against one for every 3,767 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $1.7M have gone to businesses classed as veterinary services in the Rochester metro area. Between 2020 and 2025, the population of the Rochester metro area declined 0.7%, against +3.1% for the U.S.

How the Rochester metro area compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Veterinarians in Rochester, NY metro area compared with New York and the U.S.
MeasureRochester metro areaNew YorkU.S.
Listings per 10k households3.12.43.3
Spending per listing$2.1M$2.9M$2.7M
Households per official establishment4,0905,1923,767
Official establishment growth, 2019–2023+10.1%+7.5%+6.8%
Population growth, 2020–2025−0.7%−0.6%+3.1%
Spending per household on pets$629$701$909
Median household income$76,284$85,974$80,734
Groundwork market score2753

Official counts and lending

Businesses

Official establishments, 2019 to 2023
109+10.1% over the period
Employees, 2023
1,592
Annual payroll, 2023
$85M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
13626 chain locations
Listings at the U.S. rate for this spending
103The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$1.7M

SBA-backed loans to businesses classed as veterinary services in the Rochester metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Rochester metro area

Population, 2025 estimate
1,056,149−0.7% since 2020
Households
445,836
Median age
42.2
Homes lived in by their owners
67%
Vehicles per household
1.6
Land area
2,928 sq. mi.
People per square mile
362
Median household income
$76,284
Average household income
$100,943
Median home value
$204,600
Jobs located here
501,944
Daytime population
1,064,689Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Rochester metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.

Or open the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Veterinarians across New York

Every New York market ranked →

The highest-scoring metro areas in New York for veterinarians, numbered among those based in New York, with the Rochester metro area marked.

Top metro areas in New York

Metro areas in New York ranked for veterinarians by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1New York-Newark-Jersey City, NY-NJ631,5872.1$3.6M+0.6%#96 of 384
2Watertown-Fort Drum, NY43102.1$2.7M−3.9%#240 of 384
3Albany-Schenectady-Troy, NY391173.1$2.2M+1.9%#262 of 384
4Buffalo-Cheektowaga, NY381242.5$2.5M−0.8%#270 of 384
5Syracuse, NY29762.8$2.2M−1.3%#329 of 384
6Binghamton, NY28323.1$1.8M−1.3%#337 of 384
7Rochester, NY271363.1$2.1M−0.7%#343 of 384
8Utica-Rome, NY25373.1$1.9M−2.0%#354 of 384
9Kiryas Joel-Poughkeepsie-Newburgh, NY241024.0$1.8M+3.0%#358 of 384
10Elmira, NY17102.8$2M−3.9%#375 of 384

Other business types in the Rochester metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many veterinarians are in the Rochester, NY metro area?

Map listings as of September 2026 show 136 veterinarians in the Rochester metro area. 26 of them (19%) are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 109 businesses with payroll classed as veterinary services in 2023, up 10.1% from 2019.

How much do households in the Rochester, NY metro area spend on pets?

About $280.5M a year, or $629 per household. That is 31% below the U.S. average (an index of 69, where 100 is the U.S. average). Spread across the 136 veterinarians on map listings, it comes to $2.1M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 445,836 households in the Rochester metro area and national spending patterns by income.

How does the Rochester, NY metro area compare with the U.S. for veterinarians?

The Rochester metro area has 3.1 veterinarians per 10,000 households, 6% below the U.S. rate of 3.3. Spending per clinic is $2.1M, 24% below the U.S. figure of $2.7M. At the U.S. ratio of veterinarians to household spending, the Rochester metro area would have about 103, against 136 on map listings. There is one business with payroll in the industry for every 4,090 households, against one for every 3,767 across the U.S. The official count rose 10.1% from 2019 to 2023, against +6.8% for the U.S.

How fast is the Rochester, NY metro area growing?

Population estimates put the Rochester metro area at 1,056,149 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 445,836 households. Median household income in the Rochester metro area is $76,284, 6% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rochester metro area scores 27 for veterinarians (lower middle), #343 of 384 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Rochester metro area. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for veterinarians · All 56 business types in the Rochester metro area

Screening a site or an acquisition in the Rochester metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.