Groundwork

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Car washes and detailers in the Rochester, NY metro area

The car washes and detailers in the Rochester, NY metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 32 out of 100: Lower middle

Ranked #327 of 387 scored metro areas
#9 of 13 scored metro areas based in New York

Listings
173
54 chain locations (31%)
Official establishments
59
+25.0% since 2019
Household spending a year
$354.4M
On vehicle maintenance and repairs · $795 a household
Spending per listing
$2M
19% below the U.S.
Listings per 10k households
3.9
3% above the U.S.
Population, 2025
1,056,149
−0.7% since 2020

See the car washes and detailers around any address in the Rochester metro area

The site report maps the car washes and detailers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Rochester metro area scores 32 (lower middle) on the Groundwork market score for car washes and detailers, ranking #327 of 387 scored metro areas and #9 of 13 scored metro areas based in New York. That puts it in the bottom quarter of metro areas.

Map listings as of September 2026 show 173 car washes and detailers in the Rochester metro area. Of those, 54 are chain locations, or 31%, against 23% across the U.S. That comes to 3.9 for every 10,000 households, 3% above the U.S. rate of 3.8.

Household spending on vehicle maintenance and repairs in the Rochester metro area comes to about $354.4M a year: $795 per household, 17% below the U.S. average. That is about $2M of household spending for each location on map listings, 19% below the U.S. figure of $2.5M. That spending covers all vehicle maintenance and repairs, which car washes and detailers share with other businesses in the trade.

In 2023, official counts showed 59 businesses with payroll in the Rochester metro area classed as car washes, up 25.0% from 2019. That is one for every 7,557 households, against one for every 6,523 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $2.7M have gone to businesses classed as car washes in the Rochester metro area. Population estimates put the population change in the Rochester metro area from 2020 to 2025 at −0.7%, against +3.1% for the U.S.

How the Rochester metro area compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the car washes and detailers counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Car washes and detailing in Rochester, NY metro area compared with New York and the U.S.
MeasureRochester metro areaNew YorkU.S.
Listings per 10k households3.92.43.8
Spending per listing$2M$2.7M$2.5M
Households per official establishment7,5577,9926,523
Official establishment growth, 2019–2023+25.0%+7.0%+16.7%
Population growth, 2020–2025−0.7%−0.6%+3.1%
Spending per household on vehicle maintenance and repairs$795$642$958
Median household income$76,284$85,974$80,734
Groundwork market score3246

Official counts and lending

Businesses

Official establishments, 2019 to 2023
59+25.0% over the period
Employees, 2023
451
Annual payroll, 2023
$13.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
17354 chain locations
Listings at the U.S. rate for this spending
141The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$2.7M

SBA-backed loans to businesses classed as car washes in the Rochester metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Rochester metro area

Population, 2025 estimate
1,056,149−0.7% since 2020
Households
445,836
Median age
42.2
Homes lived in by their owners
67%
Vehicles per household
1.6
Land area
2,928 sq. mi.
People per square mile
362
Median household income
$76,284
Average household income
$100,943
Median home value
$204,600
Jobs located here
501,944
Daytime population
1,064,689Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Rochester metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the car washes and detailers on map listings by name and distance.

Or open the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Car washes and detailing across New York

Every New York market ranked →

The highest-scoring metro areas in New York for car washes and detailers, numbered among those based in New York, with the Rochester metro area marked.

Top metro areas in New York

Metro areas in New York ranked for car washes and detailers by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Glens Falls, NY62132.4$3.5M−1.9%#107 of 387
2Ithaca, NY58102.3$3.3M−1.4%#129 of 387
3New York-Newark-Jersey City, NY-NJ491,6012.2$3M+0.6%#194 of 387
4Albany-Schenectady-Troy, NY481193.1$2.6M+1.9%#208 of 387
5Kingston, NY48273.6$2.4M+1.1%#210 of 387
6Buffalo-Cheektowaga, NY471503.0$2.5M−0.8%#221 of 387
7Syracuse, NY45873.2$2.4M−1.3%#238 of 387
8Kiryas Joel-Poughkeepsie-Newburgh, NY42993.9$2.3M+3.0%#259 of 387
9Rochester, NY321733.9$2M−0.7%#327 of 387
10Binghamton, NY31383.7$2M−1.3%#335 of 387

Other business types in the Rochester metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many car washes and detailers are in the Rochester, NY metro area?

There are 173 car washes and detailers on map listings in the Rochester metro area as of September 2026. 54 of them (31%) are chain locations. The listings count car washes and detailers. Official counts show 59 businesses with payroll classed as car washes in 2023, up 25.0% from 2019.

How much do households in the Rochester, NY metro area spend on vehicle maintenance and repairs?

About $354.4M a year, or $795 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 173 car washes and detailers on map listings, it comes to $2M per location. The spending figure covers all vehicle maintenance and repairs, not only car washes and detailers. It is estimated from the incomes of the 445,836 households in the Rochester metro area and national spending patterns by income.

How does the Rochester, NY metro area compare with the U.S. for car washes and detailers?

The Rochester metro area has 3.9 car washes and detailers per 10,000 households, 3% above the U.S. rate of 3.8. Spending per location is $2M, 19% below the U.S. figure of $2.5M. At the national ratio of car washes and detailers to household spending, the Rochester metro area would have about 141, against 173 on map listings. There is one business with payroll in the industry for every 7,557 households, against one for every 6,523 across the U.S. The official count rose 25.0% from 2019 to 2023, against +16.7% for the U.S.

How fast is the Rochester, NY metro area growing?

Population estimates put the Rochester metro area at 1,056,149 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 445,836 households. Median household income in the Rochester metro area is $76,284, 6% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rochester metro area scores 32 for car washes and detailers (lower middle), #327 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Rochester metro area. It maps the car washes and detailers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for car washes and detailers · All 56 business types in the Rochester metro area

Screening a site or an acquisition in the Rochester metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.