Home services · Small-town market · Massachusetts
Landscaping and lawn care companies in the Greenfield, MA area
The landscaping and lawn care companies in the Greenfield, MA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 21 out of 100: Low
Ranked #389 of 399 scored small-town markets
#3 of 3 scored small-town markets based in Massachusetts
- Listings
- 36
- 0 chain locations (0%)
- Official establishments
- 48
- +14.3% since 2019
- Household spending a year
- $38.8M
- On lawn care, cleaning and other household services · $1,228 a household
- Spending per listing
- $1.1M
- 63% below the U.S.
- Listings per 10k households
- 11.4
- 2.4 times the U.S.
- Population, 2025
- 70,698
- −0.3% since 2020
See the landscaping and lawn care companies around any address in the Greenfield area
The site report maps the landscaping and lawn care companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Greenfield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for landscaping and lawn care companies in the Greenfield area is 21 (low), #389 of 399 scored small-town markets and #3 of 3 scored small-town markets based in Massachusetts. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 36 landscaping and lawn care companies in the Greenfield area. None of them are chain locations, against 4% across the U.S. Per 10,000 households, that is 11.4, 2.4 times the U.S. rate of 4.8.
At $1,228 per household (13% below the U.S. average), households in the Greenfield area spend about $38.8M a year on lawn care, cleaning and other household services. That is about $1.1M of household spending for each company on map listings, 63% below the U.S. figure of $2.9M. That spending covers all lawn care, cleaning and other household services, which landscaping and lawn care companies share with other businesses in the trade.
Official counts show 48 businesses with payroll classed as landscaping services in the Greenfield area in 2023, up 14.3% from 2019. That is one for every 658 households, against one for every 1,095 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $30K has gone to businesses classed as landscaping services in the Greenfield area. Population estimates put the population change in the Greenfield area from 2020 to 2025 at −0.3%, against +3.1% for the U.S.
How the Greenfield area compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the landscaping and lawn care companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Greenfield area | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.4 | 7.4 | 4.8 |
| Spending per listing | $1.1M | $2M | $2.9M |
| Households per official establishment | 658 | 611 | 1,095 |
| Official establishment growth, 2019–2023 | +14.3% | +9.4% | +9.2% |
| Population growth, 2020–2025 | −0.3% | +2.4% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,228 | $1,491 | $1,414 |
| Median household income | $74,907 | $103,960 | $80,734 |
| Groundwork market score | 21 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 48+14.3% over the period
- Employees, 2023
- 234
- Annual payroll, 2023
- $13.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 360 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $30K
SBA-backed loans to businesses classed as landscaping services in the Greenfield area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Greenfield area
- Population, 2025 estimate
- 70,698−0.3% since 2020
- Households
- 31,570
- Median age
- 47.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 699 sq. mi.
- People per square mile
- 101
- Median household income
- $74,907
- Average household income
- $94,042
- Median home value
- $329,000
- Jobs located here
- 25,416
- Daytime population
- 59,931Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Greenfield area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the landscaping and lawn care companies on map listings by name and distance.
Or open the report at the center of the Greenfield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardLandscaping and lawn care across Massachusetts
Every Massachusetts market ranked →The highest-scoring small-town markets in Massachusetts for landscaping and lawn care companies, numbered among those based in Massachusetts, with the Greenfield area marked.
Top small-town markets in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Nantucket, MA | 36 | 10 | 19.0 | $930K | +3.6% | #302 of 399 |
| 2Vineyard Haven, MA | 35 | 17 | 22.4 | $708K | +3.1% | #313 of 399 |
| 3Greenfield, MA | 21 | 36 | 11.4 | $1.1M | −0.3% | #389 of 399 |
Other business types in the Greenfield area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades71
- HVAC and plumbing71
- Electricians66
- Roofing and gutters
- Lawn, cleaning and pest control24
- Landscaping and lawn care21
- House cleaning69
- Pest control
Real estate
Funeral services
Questions
How many landscaping and lawn care companies are in the Greenfield, MA area?
The Greenfield area has 36 landscaping and lawn care companies on map listings as of September 2026. None of them are chain locations. The listings count landscapers, lawn care, tree services and gardeners. Official counts show 48 businesses with payroll classed as landscaping services in 2023, up 14.3% from 2019.
How much do households in the Greenfield, MA area spend on lawn care, cleaning and other household services?
About $38.8M a year, or $1,228 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 36 landscaping and lawn care companies on map listings, it comes to $1.1M per company. The spending figure covers all lawn care, cleaning and other household services, not only landscaping and lawn care companies. It is estimated from the incomes of the 31,570 households in the Greenfield area and national spending patterns by income.
How does the Greenfield, MA area compare with the U.S. for landscaping and lawn care companies?
The Greenfield area has 11.4 landscaping and lawn care companies per 10,000 households, 2.4 times the U.S. rate of 4.8. Spending per company is $1.1M, 63% below the U.S. figure of $2.9M. At the national ratio of landscaping and lawn care companies to household spending, the Greenfield area would have about 13, against 36 on map listings. There is one business with payroll in the industry for every 658 households, against one for every 1,095 across the U.S. The official count rose 14.3% from 2019 to 2023, against +9.2% for the U.S.
How fast is the Greenfield, MA area growing?
Population estimates put the Greenfield area at 70,698 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 31,570 households. The median household income in the Greenfield area is $74,907 a year, 7% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Greenfield area scores 21 for landscaping and lawn care companies (low), #389 of 399 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Greenfield area. It maps the landscaping and lawn care companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for landscaping and lawn care companies · All 56 business types in the Greenfield area
Screening a site or an acquisition in the Greenfield area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Greenfield area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.