Groundwork

Auto · Small-town market · Massachusetts

Tire shops in the Greenfield, MA area

The tire shops in the Greenfield, MA area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 60 out of 100: Upper middle

Ranked #145 of 431 scored small-town markets
The only scored small-town market based in Massachusetts

Listings
10
6 chain locations (60%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$26.9M
On vehicle maintenance and repairs · $853 a household
Spending per listing
$2.7M
8% above the U.S.
Listings per 10k households
3.2
16% below the U.S.
Population, 2025
70,698
−0.3% since 2020

See the tire shops around any address in the Greenfield area

The site report maps the tire shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Greenfield area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on vehicle maintenance and repairs in the Greenfield area comes to about $26.9M a year: $853 per household, 11% below the U.S. average. Spread across 10 tire shops, that is $2.7M per shop, 8% above the U.S. figure of $2.5M. The spending figure covers all vehicle maintenance and repairs, not only tire shops.

The Greenfield area has 10 tire shops on map listings as of September 2026. Chain locations make up 60% of them, against 39% across the U.S. That comes to 3.2 for every 10,000 households, 16% below the U.S. rate of 3.8.

The official count of businesses with payroll classed as tire dealers in the Greenfield area was 4 in 2023. That is one for every 7,893 households, against one for every 6,381 across the U.S.

Population estimates show the Greenfield area declined 0.3% from 2020 to 2025, against +3.1% for the U.S. For tire shops, the Greenfield area has a Groundwork market score of 60 (upper middle): #145 of 431 scored small-town markets and the only scored small-town market based in Massachusetts.

How the Greenfield area compares

The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the tire shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Tire shops in Greenfield, MA area compared with Massachusetts and the U.S.
MeasureGreenfield areaMassachusettsU.S.
Listings per 10k households3.22.23.8
Spending per listing$2.7M$3.8M$2.5M
Households per official establishment7,8939,4416,381
Official establishment growth, 2019–2023n/a−3.3%−0.4%
Population growth, 2020–2025−0.3%+2.4%+3.1%
Spending per household on vehicle maintenance and repairs$853$841$958
Median household income$74,907$103,960$80,734
Groundwork market score6064

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4
Employees, 2023
96
Annual payroll, 2023
$8.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
106 chain locations
Listings at the U.S. rate for this spending
11The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as tire dealers in the Greenfield area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Greenfield area

Population, 2025 estimate
70,698−0.3% since 2020
Households
31,570
Median age
47.7
Homes lived in by their owners
70%
Vehicles per household
1.8
Land area
699 sq. mi.
People per square mile
101
Median household income
$74,907
Average household income
$94,042
Median home value
$329,000
Jobs located here
25,416
Daytime population
59,931Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Greenfield area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the tire shops on map listings by name and distance.

Or open the report at the center of the Greenfield area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Other business types in the Greenfield area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many tire shops are in the Greenfield, MA area?

Map listings as of September 2026 show 10 tire shops in the Greenfield area. 6 of them (60%) are chain locations. The listings count tire shops and tire dealers. Official counts show 4 businesses with payroll classed as tire dealers in 2023.

How much do households in the Greenfield, MA area spend on vehicle maintenance and repairs?

About $26.9M a year, or $853 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 10 tire shops on map listings, it comes to $2.7M per shop. That spending covers all vehicle maintenance and repairs, which tire shops share with other businesses in the trade. It is estimated from the incomes of the 31,570 households in the Greenfield area and national spending patterns by income.

How does the Greenfield, MA area compare with the U.S. for tire shops?

The Greenfield area has 3.2 tire shops per 10,000 households, 16% below the U.S. rate of 3.8. Spending per shop is $2.7M, 8% above the U.S. figure of $2.5M. At the U.S. ratio of tire shops to household spending, the Greenfield area would have about 11, against 10 on map listings. There is one business with payroll in the industry for every 7,893 households, against one for every 6,381 across the U.S.

How fast is the Greenfield, MA area growing?

Population estimates put the Greenfield area at 70,698 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 31,570 households. The median household income in the Greenfield area is $74,907 a year, 7% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Greenfield area scores 60 for tire shops (upper middle), #145 of 431 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Greenfield area. It maps the tire shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for tire shops · All 56 business types in the Greenfield area

Screening a site or an acquisition in the Greenfield area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Greenfield area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.