Food and drink · Small-town market · Massachusetts
Restaurants and cafes in the Greenfield, MA area
How the Greenfield, MA area compares with other small-town markets and the U.S. for restaurants and cafes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #141 of 538 scored small-town markets
#1 of 3 scored small-town markets based in Massachusetts
- Listings
- 297
- 54 chain locations (18%)
- Official establishments
- 127
- +5.0% since 2019
- Household spending a year
- $119.3M
- On food away from home · $3,778 a household
- Spending per listing
- $402K
- 8% above the U.S.
- Listings per 10k households
- 94.1
- 14% below the U.S.
- Population, 2025
- 70,698
- −0.3% since 2020
See the restaurants and cafes around any address in the Greenfield area
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Greenfield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 297 restaurants and cafes in the Greenfield area. Chain locations make up 18% of them, against 34% across the U.S. That comes to 94.1 for every 10,000 households, 14% below the U.S. rate of 109.8.
Household spending on food away from home in the Greenfield area comes to about $119.3M a year: $3,778 per household, 7% below the U.S. average. That is about $402K of household spending for each restaurant on map listings, 8% above the U.S. figure of $371K.
In 2023, official counts showed 127 businesses with payroll in the Greenfield area classed as restaurants and other eating places, up 5.0% from 2019. That is one for every 249 households, against one for every 209 across the U.S. Official counts list 18 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $126K has gone to businesses classed as restaurants and other eating places in the Greenfield area.
Population estimates show the Greenfield area declined 0.3% from 2020 to 2025, against +3.1% for the U.S. For restaurants and cafes, the Greenfield area has a Groundwork market score of 63 (upper middle): #141 of 538 scored small-town markets and #1 of 3 scored small-town markets based in Massachusetts.
How the Greenfield area compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Greenfield area | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 94.1 | 106.3 | 109.8 |
| Spending per listing | $402K | $441K | $371K |
| Households per official establishment | 249 | 191 | 209 |
| Official establishment growth, 2019–2023 | +5.0% | +1.9% | +6.0% |
| Population growth, 2020–2025 | −0.3% | +2.4% | +3.1% |
| Spending per household on food away from home | $3,778 | $4,685 | $4,070 |
| Median household income | $74,907 | $103,960 | $80,734 |
| Groundwork market score | 63 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 127+5.0% over the period
- Employees, 2023
- 1,464
- Annual payroll, 2023
- $36.4M
- One-person businesses, 2023
- 18Businesses with no payroll
- Map listings, September 2026
- 29754 chain locations
- Listings at the U.S. rate for this spending
- 322The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $126K
SBA-backed loans to businesses classed as restaurants and other eating places in the Greenfield area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Greenfield area
- Population, 2025 estimate
- 70,698−0.3% since 2020
- Households
- 31,570
- Median age
- 47.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 699 sq. mi.
- People per square mile
- 101
- Median household income
- $74,907
- Average household income
- $94,042
- Median home value
- $329,000
- Jobs located here
- 25,416
- Daytime population
- 59,931Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Greenfield area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of the Greenfield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Massachusetts
Every Massachusetts market ranked →The highest-scoring small-town markets in Massachusetts for restaurants and cafes, numbered among those based in Massachusetts, with the Greenfield area marked.
Top small-town markets in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greenfield, MA | 63 | 297 | 94.1 | $402K | −0.3% | #141 of 538 |
| 2Nantucket, MA | 37 | 158 | 300.8 | $185K | +3.6% | #404 of 538 |
| 3Vineyard Haven, MA | 36 | 232 | 305.9 | $164K | +3.1% | #412 of 538 |
Other business types in the Greenfield area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes63
- Sit-down restaurants60
- Fast food and sandwich shops83
- Pizza71
- Coffee shops and cafes45
- Bakeries and dessert shops33
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in the Greenfield, MA area?
The Greenfield area has 297 restaurants and cafes on map listings as of September 2026. 54 of them (18%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 127 businesses with payroll classed as restaurants and other eating places in 2023, up 5.0% from 2019. Official counts also show 18 one-person businesses without payroll.
How much do households in the Greenfield, MA area spend on food away from home?
About $119.3M a year, or $3,778 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 297 restaurants and cafes on map listings, it comes to $402K per restaurant. It is estimated from the incomes of the 31,570 households in the Greenfield area and national spending patterns by income.
How does the Greenfield, MA area compare with the U.S. for restaurants and cafes?
The Greenfield area has 94.1 restaurants and cafes per 10,000 households, 14% below the U.S. rate of 109.8. Spending per restaurant is $402K, 8% above the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, the Greenfield area would have about 322, against 297 on map listings. There is one business with payroll in the industry for every 249 households, against one for every 209 across the U.S. The official count rose 5.0% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Greenfield, MA area growing?
Population estimates put the Greenfield area at 70,698 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 31,570 households. The median household income in the Greenfield area is $74,907 a year, 7% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Greenfield area scores 63 for restaurants and cafes (upper middle), #141 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Greenfield area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in the Greenfield area
Screening a site or an acquisition in the Greenfield area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Greenfield area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.