Groundwork

Pets · County · Illinois

Pet stores in Stephenson County, IL

How Stephenson County, IL compares with other counties and the U.S. for pet stores: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 2.

Listings
2
1 chain location (50%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$14.4M
On pets · $744 a household
Spending per listing
$7.2M
Too few listings to compare
Listings per 10k households
1.0
Too few listings to compare
Population, 2025
43,220
−3.0% since 2020

See the pet stores around any address in Stephenson County

The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Stephenson County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on pets in Stephenson County comes to about $14.4M a year: $744 per household, 18% below the U.S. average. That is about $7.2M of household spending for each store on map listings. The spending figure covers all pets, not only pet stores.

There are 2 pet stores on map listings in Stephenson County as of September 2026. That is 1.0 per 10,000 households.

Official counts don’t publish a figure for pet and pet supplies stores in Stephenson County, since they leave out counts under 3.

Population estimates show Stephenson County declined 3.0% from 2020 to 2025, against +3.1% for the U.S. With 2 pet stores on map listings, Stephenson County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Stephenson County compares

The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet stores in Stephenson County, IL compared with Illinois and the U.S.
MeasureStephenson CountyIllinoisU.S.
Listings per 10k households1.01.82.0
Spending per listing$7.2M$5M$4.5M
Households per official establishmentn/a13,72313,024
Official establishment growth, 2019–2023n/a+1.1%−1.6%
Population growth, 2020–2025−3.0%−0.6%+3.1%
Spending per household on pets$744$925$909
Median household income$64,043$83,390$80,734
Groundwork market scoreNot scored52

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
21 chain location
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet and pet supplies stores in Stephenson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Stephenson County

Population, 2025 estimate
43,220−3.0% since 2020
Households
19,358
Median age
45.6
Homes lived in by their owners
71%
Vehicles per household
1.7
Land area
564 sq. mi.
People per square mile
78
Median household income
$64,043+31.2% vs. 2015–2019, before inflation
Average household income
$79,920
Median home value
$134,900
Jobs located here
17,326
Daytime population
40,359Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Stephenson County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.

Or open the report at the center of Stephenson County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet stores across Illinois

Every Illinois market ranked →

The highest-scoring counties in Illinois for pet stores, numbered among those based in Illinois, with Stephenson County marked.

Top counties in Illinois

Counties in Illinois ranked for pet stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Champaign County, IL7460.7$11.4M+1.8%#108 of 974
2Kendall County, IL7081.8$6M+9.9%#163 of 974
3Cook County, IL673191.5$6.2M−1.3%#206 of 974
4Madison County, IL67171.5$5.6M−1.0%#209 of 974
5Peoria County, IL66101.3$6.3M−1.6%#222 of 974
6St. Clair County, IL65121.2$7.1M−2.5%#230 of 974
7Will County, IL64552.3$4.7M+2.2%#252 of 974
8Tazewell County, IL53122.2$3.9M−0.9%#429 of 974
9Rock Island County, IL5191.5$5.4M−1.7%#452 of 974
10DuPage County, IL51922.6$4.2M+0.3%#459 of 974
Stephenson County, ILNot scored21.0$7.2M−3.0%

Other business types in Stephenson County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet stores are in Stephenson County, IL?

As of September 2026, map listings count 2 pet stores in Stephenson County. The listings count pet stores. No official count is published for pet and pet supplies stores in Stephenson County: counts under 3 are left out.

How much do households in Stephenson County, IL spend on pets?

About $14.4M a year, or $744 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 2 pet stores on map listings, it comes to $7.2M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 19,358 households in Stephenson County and national spending patterns by income.

How does Stephenson County, IL compare with the U.S. for pet stores?

Stephenson County has 2 pet stores on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of pet stores to household spending, Stephenson County would have about 3, against 2 on map listings.

How fast is Stephenson County, IL growing?

Population estimates put Stephenson County at 43,220 people in 2025, down 3.0% since 2020, against +3.1% for the U.S. It has 19,358 households. The median household income in Stephenson County is $64,043 a year, 21% below the U.S. median of $80,734. That rose 31.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Stephenson County has no market score for pet stores: the score needs at least 5 on map listings, and it has 2.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Stephenson County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet stores · All 56 business types in Stephenson County

Screening a site or an acquisition in Stephenson County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Stephenson County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.