Beauty and personal care · County · Delaware
Barbershops in Kent County, DE
How Kent County, DE compares with other counties and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #785 of 1,356 scored counties
#2 of 3 scored counties in Delaware
- Listings
- 40
- 8 chain locations (20%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $63.2M
- On personal care products and services · $884 a household
- Spending per listing
- $1.6M
- 16% below the U.S.
- Listings per 10k households
- 5.6
- 6% above the U.S.
- Population, 2025
- 194,786
- +6.8% since 2020
See the barbershops around any address in Kent County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 40 barbershops in Kent County. Chain locations make up 20% of them, against 12% across the U.S. Per 10,000 households, that is 5.6, 6% above the U.S. rate of 5.3.
Household spending on personal care products and services in Kent County comes to about $63.2M a year: $884 per household, 12% below the U.S. average. That works out to $1.6M per shop, 16% below the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
There is no official count of businesses with payroll classed as barber shops in Kent County: counts under 3 aren’t published. Official counts also show 66 one-person businesses without payroll.
Between 2020 and 2025, the population of Kent County grew 6.8%, faster than the U.S. (+3.1%). The Groundwork market score for barbershops in Kent County is 47 (lower middle), #785 of 1,356 scored counties and #2 of 3 scored counties in Delaware.
How Kent County compares
The same measures for Delaware and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kent County | Delaware | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.6 | 4.9 | 5.3 |
| Spending per listing | $1.6M | $1.9M | $1.9M |
| Households per official establishment | n/a | 12,969 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +6.9% | +28.5% |
| Population growth, 2020–2025 | +6.8% | +6.9% | +3.1% |
| Spending per household on personal care products and services | $884 | $964 | $1,005 |
| Median household income | $74,477 | $84,954 | $80,734 |
| Groundwork market score | 47 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 66Businesses with no payroll
- Map listings, September 2026
- 408 chain locations
- Listings at the U.S. rate for this spending
- 34The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Kent County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kent County
- Population, 2025 estimate
- 194,786+6.8% since 2020
- Households
- 71,424
- Median age
- 39.6
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 586 sq. mi.
- People per square mile
- 320
- Median household income
- $74,477+22.3% vs. 2015–2019, before inflation
- Average household income
- $92,801
- Median home value
- $316,600
- Jobs located here
- 66,799
- Daytime population
- 177,320Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kent County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Delaware
Every Delaware market ranked →The highest-scoring counties in Delaware for barbershops, numbered among those based in Delaware, with Kent County marked.
Top counties in Delaware
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sussex County, DE | 83 | 35 | 3.3 | $2.9M | +16.1% | #52 of 1,356 |
| 2Kent County, DE | 47 | 40 | 5.6 | $1.6M | +6.8% | #785 of 1,356 |
| 3New Castle County, DE | 45 | 124 | 5.5 | $1.8M | +3.0% | #832 of 1,356 |
Other business types in Kent County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas42
- Hair salons44
- Barbershops47
- Nail salons50
- Spas and skin care58
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Kent County, DE?
There are 40 barbershops on map listings in Kent County as of September 2026. 8 of them (20%) are chain locations. The listings count barbershops. No official count is published for barber shops in Kent County: counts under 3 are left out. Official counts list 66 one-person businesses without payroll.
How much do households in Kent County, DE spend on personal care products and services?
About $63.2M a year, or $884 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 40 barbershops on map listings, it comes to $1.6M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 71,424 households in Kent County and national spending patterns by income.
How does Kent County, DE compare with the U.S. for barbershops?
Kent County has 5.6 barbershops per 10,000 households, 6% above the U.S. rate of 5.3. Spending per shop is $1.6M, 16% below the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, Kent County would have about 34, against 40 on map listings.
How fast is Kent County, DE growing?
Population estimates put Kent County at 194,786 people in 2025, up 6.8% since 2020, faster than the U.S. (+3.1%). It has 71,424 households. Median household income in Kent County is $74,477, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kent County scores 47 for barbershops (lower middle), #785 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kent County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Kent County
Screening a site or an acquisition in Kent County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.