County profile · Delaware
Kent County, DE market data
How Kent County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 194,786
- +6.8% since 2020
- Households
- 71,424
- Median household income
- $74,477
- +22.3% vs. 2015–2019, before inflation
- Median home value
- $316,600
- Jobs located here
- 66,799
- Highest market score
- 81
- Gas stations, #135 of 2,358 scored counties
A site report maps the competitors on map listings around any address in Kent County by name and distance, and the households and spending within reach. Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Kent County has an estimated 194,786 people and 71,424 households. Between 2020 and 2025, the population of Kent County grew 6.8%, faster than the U.S. (+3.1%). Median household income in Kent County is $74,477, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.
Relative to the U.S., household spending in Kent County runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (70).
Of the business types scored in Kent County, gas stations (81), veterinarians (80) and landscaping and lawn care companies (79) have the highest Groundwork market scores. For gas stations, that ranks #135 of 2,358 scored counties.
Kent County is part of the Dover metro area. Against the U.S., map listings per household run highest for funeral homes (62% above the U.S. rate) and lowest for dentists and orthodontists (47% below the U.S. rate).
All 56 business types in Kent County
Highest Groundwork market score first. Each score compares Kent County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 81 | #135 of 2,358 | 67 | 9.4 | $3.1M | 132 | 49 |
| Veterinarians | 80 | #95 of 1,485 | 20 | 2.8 | $3.1M | 116 | 15 |
| Landscaping and lawn care | 79 | #87 of 1,493 | 24 | 3.4 | $4.3M | 147 | 58 |
| Convenience stores | 78 | #223 of 2,261 | 45 | 6.3 | $9.5M | 121 | 15 |
| Insurance agencies | 78 | #269 of 2,272 | 80 | 11.2 | $2.3M | 179 | 53 |
| Coffee shops and cafes | 77 | #156 of 2,063 | 47 | 6.6 | $5.6M | 153 | 27 |
| Grocery stores | 76 | #271 of 2,070 | 34 | 4.8 | $12.6M | 136 | 25 |
| Grocery and convenience stores | 75 | #297 of 2,402 | 112 | 15.7 | $3.8M | 113 | 40 |
| HVAC and plumbing | 74 | #134 of 1,707 | 33 | 4.6 | $6.1M | 128 | 56 |
| Optometrists and eye care | 72 | #162 of 1,302 | 18 | 2.5 | $4.4M | 139 | 10 |
| Lawn, cleaning and pest control | 71 | #211 of 1,771 | 49 | 6.9 | $2.1M | 126 | 111 |
| Pest control | 70 | #102 of 699 | 11 | 1.5 | $9.4M | 92 | 6 |
| Collision repair and body shops | 70 | #214 of 1,327 | 16 | 2.2 | $4.1M | 132 | 15 |
| Dentists and orthodontists | 66 | #382 of 1,886 | 50 | 7.0 | $1.6M | 159 | 43 |
| Pet businesses | 66 | #443 of 2,200 | 79 | 11.1 | $796K | 91 | 39 |
| Roofing and gutters | 65 | #255 of 1,177 | 22 | 3.1 | $9.2M | 108 | 15 |
| House cleaning | 64 | #168 of 847 | 14 | 2.0 | $7.4M | 116 | 47 |
| Bakeries and dessert shops | 64 | #432 of 1,889 | 63 | 8.8 | $4.2M | 102 | 27 |
| Restaurants and cafes | 64 | #609 of 2,405 | 598 | 83.7 | $444K | 120 | 298 |
| Property management | 63 | #230 of 910 | 12 | 1.7 | Index only | 160 | 37 |
| Home repair trades | 63 | #455 of 2,057 | 79 | 11.1 | $2.6M | 105 | 127 |
| Auto repair shops | 63 | #612 of 2,378 | 127 | 17.8 | $512K | 115 | 66 |
| Car washes and detailing | 62 | #422 of 1,451 | 28 | 3.9 | $2.3M | 92 | 8 |
| Fast food and sandwich shops | 62 | #660 of 2,222 | 86 | 12.0 | $3.1M | 101 | 137 |
| Pet grooming and boarding | 61 | #460 of 1,461 | 30 | 4.2 | $2.1M | 82 | 17 |
| Auto repair and car care | 61 | #705 of 2,401 | 224 | 31.4 | $290K | 108 | 94 |
| Laundromats | 60 | #267 of 785 | 11 | 1.5 | $11.9M | 95 | 4 |
| Sit-down restaurants | 60 | #749 of 2,405 | 341 | 47.7 | $779K | 117 | 134 |
| Spas and skin care | 58 | #588 of 1,769 | 61 | 8.5 | $1M | 118 | 13 |
| Clothing and shoe stores | 57 | #788 of 2,087 | 87 | 12.2 | $1.5M | 119 | 51 |
| Yoga, Pilates and fitness studios | 56 | #259 of 777 | 9 | 1.3 | $5.4M | 134 | 26 |
| Funeral homes | 55 | #591 of 1,472 | 24 | 3.4 | $442K | 65 | 13 |
| Chiropractors | 55 | #596 of 1,490 | 33 | 4.6 | $2.4M | 99 | 21 |
| Tire shops | 55 | #650 of 1,530 | 29 | 4.1 | $2.2M | 89 | 12 |
| Pizza | 54 | #873 of 2,090 | 68 | 9.5 | $3.9M | 77 | 137 |
| Martial arts and dance studios | 53 | #580 of 1,334 | 25 | 3.5 | $2M | 97 | 18 |
| Real estate agents and brokers | 53 | #909 of 2,176 | 172 | 24.1 | Index only | 114 | 52 |
| Nail salons | 50 | #703 of 1,328 | 36 | 5.0 | $1.8M | 105 | 18 |
| Electricians | 49 | #624 of 1,160 | 24 | 3.4 | $8.4M | 70 | 56 |
| Clothing, shoes and laundry | 49 | #1,171 of 2,210 | 143 | 20.0 | $918K | 104 | 64 |
| Pet stores | 48 | #529 of 974 | 21 | 2.9 | $3M | 66 | 7 |
| Barbershops | 47 | #785 of 1,356 | 40 | 5.6 | $1.6M | 84 | Under 3 |
| Primary care and pediatrics | 47 | #949 of 1,656 | 54 | 7.6 | $1.5M | 81 | 96 |
| Gyms, studios and classes | 46 | #1,255 of 2,088 | 81 | 11.3 | $603K | 91 | 44 |
| Real estate | 46 | #1,308 of 2,229 | 218 | 30.5 | Index only | 113 | 137 |
| Gyms | 45 | #1,097 of 1,792 | 47 | 6.6 | $1M | 80 | 26 |
| Hair salons | 44 | #1,482 of 2,339 | 160 | 22.4 | $395K | 92 | 51 |
| Mortgage brokers and lenders | 42 | #583 of 887 | 30 | 4.2 | Index only | 91 | 19 |
| Doctors, dentists and clinics | 42 | #1,602 of 2,394 | 535 | 74.9 | $146K | 96 | 211 |
| Salons, barbers and spas | 42 | #1,634 of 2,385 | 300 | 42.0 | $211K | 99 | 83 |
| Child care and preschools | 41 | #1,072 of 1,611 | 45 | 6.3 | $674K | 67 | 64 |
| Dry cleaners | 36 | #390 of 507 | 13 | 1.8 | $10.1M | 64 | 9 |
| Physical therapy | 33 | #1,158 of 1,422 | 56 | 7.8 | $1.4M | 58 | 36 |
| Home inspectors | Not scored | Not scored | 4 | 0.6 | Index only | 101 | 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.6 | $16.2M | 118 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.4 | $26.1M | 106 | 5 |
Household spending in Kent County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $65M | $910 | 95 |
| Gasoline and other fuels | $210.9M | $2,953 | 114 |
| Food away from home | $265.5M | $3,717 | 91 |
| Groceries | $428.7M | $6,002 | 95 |
| Personal care products and services | $63.2M | $884 | 88 |
| Child care and other personal services | $30.3M | $425 | 73 |
| Memberships, classes and admissions | $48.8M | $684 | 70 |
| Medical and dental services | $78.3M | $1,096 | 85 |
| Pets | $62.9M | $881 | 97 |
| Clothing, shoes and related services | $131.3M | $1,838 | 89 |
| Vehicle insurance | $180.2M | $2,523 | 129 |
| Home repairs, maintenance and insurance | $201.5M | $2,822 | 93 |
| Lawn care, cleaning and other household services | $103.5M | $1,449 | 103 |
| Rent and homeowner costs | $1.1B | $14,907 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Kent County
- Population, 2025 estimate
- 194,786+6.8% since 2020
- Households
- 71,424
- Median age
- 39.6
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 586 sq. mi.
- People per square mile
- 320
- Median household income
- $74,477+22.3% vs. 2015–2019, before inflation
- Average household income
- $92,801
- Median home value
- $316,600
- Jobs located here
- 66,799
- Daytime population
- 177,320Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kent County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Delaware 2
- Sussex County, DE255,626 people
- New Castle County, DE577,961 people
Questions
How fast is Kent County, DE growing?
Population estimates put Kent County at 194,786 people in 2025, up 6.8% since 2020, faster than the U.S. (+3.1%). It has 71,424 households. Median household income rose 22.3% from the 2015–2019 survey, before inflation.
How much do households in Kent County, DE spend?
Households in Kent County spend about $1.1B a year on rent and homeowner costs, $428.7M on groceries and $265.5M on food away from home. Set against the U.S., households in Kent County spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (70).
Which business types have the highest market scores in Kent County, DE?
The highest Groundwork market scores in Kent County are for gas stations (81), veterinarians (80) and landscaping and lawn care companies (79). Kent County ranks #135 of 2,358 scored counties for gas stations.
How does Kent County, DE compare with the U.S.?
The median household income in Kent County is $74,477 a year, 8% below the U.S. median of $80,734. The population rose 6.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $316,600, against $332,700 for the U.S. For its number of households, Kent County has the most map listings, relative to the U.S., for funeral homes (62% above the U.S. rate) and the fewest for dentists and orthodontists (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Kent County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kent County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Delaware · Every U.S. market · How we measure
Screening a site or an acquisition in Kent County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.