Fitness and classes · County · Delaware
Yoga, Pilates and fitness studios in Kent County, DE
The yoga, Pilates and fitness studios in Kent County, DE, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #259 of 777 scored counties
#2 of 3 scored counties in Delaware
- Listings
- 9
- 0 chain locations (0%)
- Official establishments
- 26
- All fitness and recreational sports centers · +13.0% since 2019
- Household spending a year
- $48.8M
- On memberships, classes and admissions · $684 a household
- Spending per listing
- $5.4M
- 34% above the U.S.
- Listings per 10k households
- 1.3
- 46% below the U.S.
- Population, 2025
- 194,786
- +6.8% since 2020
See the yoga, Pilates and fitness studios around any address in Kent County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 9 yoga, Pilates and fitness studios in Kent County. None of them are chain locations, against 18% across the U.S. That comes to 1.3 for every 10,000 households, 46% below the U.S. rate of 2.4.
Households in Kent County spend about $48.8M a year on memberships, classes and admissions, or $684 per household, 30% below the U.S. average. That is about $5.4M of household spending for each studio on map listings, 34% above the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in Kent County was 26 in 2023, up 13.0% from 2019. That is one for every 2,747 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 2 SBA-backed loans worth $814K have gone to businesses classed as fitness and recreational sports centers in Kent County.
Population estimates show Kent County grew 6.8% from 2020 to 2025, faster than the U.S. (+3.1%). Kent County scores 56 (upper middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #259 of 777 scored counties and #2 of 3 scored counties in Delaware.
How Kent County compares
The same measures for Delaware and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kent County | Delaware | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.3 | 1.7 | 2.4 |
| Spending per listing | $5.4M | $5M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 2,747 | 2,365 | 3,109 |
| Official establishment growth, 2019–2023 | +13.0% | −3.4% | +5.8% |
| Population growth, 2020–2025 | +6.8% | +6.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $684 | $838 | $983 |
| Median household income | $74,477 | $84,954 | $80,734 |
| Groundwork market score | 56 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23 → 26All fitness and recreational sports centers · +13.0% over the period
- Employees, 2023
- 453
- Annual payroll, 2023
- $23.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 90 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $814K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Kent County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Kent County
- Population, 2025 estimate
- 194,786+6.8% since 2020
- Households
- 71,424
- Median age
- 39.6
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 586 sq. mi.
- People per square mile
- 320
- Median household income
- $74,477+22.3% vs. 2015–2019, before inflation
- Average household income
- $92,801
- Median home value
- $316,600
- Jobs located here
- 66,799
- Daytime population
- 177,320Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kent County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Delaware
Every Delaware market ranked →The highest-scoring counties in Delaware for yoga, Pilates and fitness studios, numbered among those based in Delaware, with Kent County marked.
Top counties in Delaware
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1New Castle County, DE | 56 | 30 | 1.3 | $6.8M | +3.0% | #256 of 777 |
| 2Kent County, DE | 56 | 9 | 1.3 | $5.4M | +6.8% | #259 of 777 |
| 3Sussex County, DE | 51 | 28 | 2.6 | $3M | +16.1% | #377 of 777 |
Other business types in Kent County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes46
- Gyms45
- Yoga, Pilates and fitness studios56
- Martial arts and dance studios53
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Kent County, DE?
Kent County has 9 yoga, Pilates and fitness studios on map listings as of September 2026. None of them are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 26 businesses with payroll classed as fitness and recreational sports centers in 2023, up 13.0% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in Kent County, DE spend on memberships, classes and admissions?
About $48.8M a year, or $684 per household. That is 30% below the U.S. average (an index of 70, where 100 is the U.S. average). Spread across the 9 yoga, Pilates and fitness studios on map listings, it comes to $5.4M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 71,424 households in Kent County and national spending patterns by income.
How does Kent County, DE compare with the U.S. for yoga, Pilates and fitness studios?
Kent County has 1.3 yoga, Pilates and fitness studios per 10,000 households, 46% below the U.S. rate of 2.4. Spending per studio is $5.4M, 34% above the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Kent County would have about 12, against 9 on map listings. There is one business with payroll in the industry for every 2,747 households, against one for every 3,109 across the U.S. The official count rose 13.0% from 2019 to 2023, against +5.8% for the U.S.
How fast is Kent County, DE growing?
Population estimates put Kent County at 194,786 people in 2025, up 6.8% since 2020, faster than the U.S. (+3.1%). It has 71,424 households. Median household income in Kent County is $74,477, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kent County scores 56 for yoga, Pilates and fitness studios (upper middle), #259 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kent County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Kent County
Screening a site or an acquisition in Kent County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.