Auto · County · Delaware
Insurance agencies in Kent County, DE
Competitor counts, household spending and official business counts for insurance agencies in Kent County, DE, set against other counties and the U.S.
Groundwork market score · out of 100
Score 78 out of 100: High
Ranked #269 of 2,272 scored counties
#2 of 3 scored counties in Delaware
- Listings
- 80
- 12 chain locations (15%)
- Official establishments
- 53
- +35.9% since 2019
- Household spending a year
- $180.2M
- On vehicle insurance · $2,523 a household
- Spending per listing
- $2.3M
- 79% above the U.S.
- Listings per 10k households
- 11.2
- 28% below the U.S.
- Population, 2025
- 194,786
- +6.8% since 2020
See the insurance agencies around any address in Kent County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle insurance in Kent County comes to about $180.2M a year: $2,523 per household, 29% above the U.S. average. That is about $2.3M of household spending for each agency on map listings, 79% above the U.S. figure of $1.3M.
There are 80 insurance agencies on map listings in Kent County as of September 2026. Of those, 12 are chain locations, or 15%, against 21% across the U.S. That comes to 11.2 for every 10,000 households, 28% below the U.S. rate of 15.6.
In 2023, official counts showed 53 businesses with payroll in Kent County classed as insurance agencies and brokerages, up 35.9% from 2019. That is one for every 1,348 households, against one for every 966 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $4.4M have gone to businesses classed as insurance agencies and brokerages in Kent County.
Between 2020 and 2025, the population of Kent County grew 6.8%, faster than the U.S. (+3.1%). Kent County scores 78 (high) on the Groundwork market score for insurance agencies, ranking #269 of 2,272 scored counties and #2 of 3 scored counties in Delaware. That puts it in the top quarter of counties.
How Kent County compares
The same measures for Delaware and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kent County | Delaware | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.2 | 10.6 | 15.6 |
| Spending per listing | $2.3M | $2.3M | $1.3M |
| Households per official establishment | 1,348 | 1,276 | 966 |
| Official establishment growth, 2019–2023 | +35.9% | +4.0% | −1.0% |
| Population growth, 2020–2025 | +6.8% | +6.9% | +3.1% |
| Spending per household on vehicle insurance | $2,523 | $2,419 | $1,957 |
| Median household income | $74,477 | $84,954 | $80,734 |
| Groundwork market score | 78 | 88 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 39 → 53+35.9% over the period
- Employees, 2023
- 241
- Annual payroll, 2023
- $22.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 8012 chain locations
- Listings at the U.S. rate for this spending
- 144The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $4.4M
SBA-backed loans to businesses classed as insurance agencies and brokerages in Kent County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kent County
- Population, 2025 estimate
- 194,786+6.8% since 2020
- Households
- 71,424
- Median age
- 39.6
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 586 sq. mi.
- People per square mile
- 320
- Median household income
- $74,477+22.3% vs. 2015–2019, before inflation
- Average household income
- $92,801
- Median home value
- $316,600
- Jobs located here
- 66,799
- Daytime population
- 177,320Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kent County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Delaware
Every Delaware market ranked →The highest-scoring counties in Delaware for insurance agencies, numbered among those based in Delaware, with Kent County marked.
Top counties in Delaware
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sussex County, DE | 91 | 76 | 7.1 | $3.6M | +16.1% | #44 of 2,272 |
| 2Kent County, DE | 78 | 80 | 11.2 | $2.3M | +6.8% | #269 of 2,272 |
| 3New Castle County, DE | 64 | 271 | 12.1 | $1.9M | +3.0% | #658 of 2,272 |
Other business types in Kent County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Kent County, DE?
As of September 2026, map listings count 80 insurance agencies in Kent County. 12 of them (15%) are chain locations. The listings count insurance agencies. Official counts show 53 businesses with payroll classed as insurance agencies and brokerages in 2023, up 35.9% from 2019.
How much do households in Kent County, DE spend on vehicle insurance?
About $180.2M a year, or $2,523 per household. That is 29% above the U.S. average (an index of 129, where 100 is the U.S. average). Spread across the 80 insurance agencies on map listings, it comes to $2.3M per agency. It is estimated from the incomes of the 71,424 households in Kent County and national spending patterns by income.
How does Kent County, DE compare with the U.S. for insurance agencies?
Kent County has 11.2 insurance agencies per 10,000 households, 28% below the U.S. rate of 15.6. Spending per agency is $2.3M, 79% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Kent County would have about 144, against 80 on map listings. There is one business with payroll in the industry for every 1,348 households, against one for every 966 across the U.S. The official count rose 35.9% from 2019 to 2023, against −1.0% for the U.S.
How fast is Kent County, DE growing?
Population estimates put Kent County at 194,786 people in 2025, up 6.8% since 2020, faster than the U.S. (+3.1%). It has 71,424 households. Median household income in Kent County is $74,477, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kent County scores 78 for insurance agencies (high), #269 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kent County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Kent County
Screening a site or an acquisition in Kent County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.