Auto · Small-town market · Colorado
Auto repair and car care businesses in the Sterling, CO area
How the Sterling, CO area compares with other small-town markets and the U.S. for auto repair and car care businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #477 of 538 scored small-town markets
#10 of 10 scored small-town markets based in Colorado
- Listings
- 39
- 12 chain locations (31%)
- Official establishments
- 19
- −13.6% since 2019
- Household spending a year
- $8.3M
- On vehicle maintenance and repairs · $1,011 a household
- Spending per listing
- $213K
- 21% below the U.S.
- Listings per 10k households
- 47.5
- 33% above the U.S.
- Population, 2025
- 20,654
- −2.7% since 2020
See the auto repair and car care businesses around any address in the Sterling area
The site report maps the auto repair and car care businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sterling area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Sterling area scores 26 (lower middle) on the Groundwork market score for auto repair and car care businesses, ranking #477 of 538 scored small-town markets and #10 of 10 scored small-town markets based in Colorado. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 39 auto repair and car care businesses in the Sterling area. 12 of them (31%) are chain locations, against 24% across the U.S. Per 10,000 households, that is 47.5, 33% above the U.S. rate of 35.7.
Household spending on vehicle maintenance and repairs in the Sterling area comes to about $8.3M a year: $1,011 per household, 6% above the U.S. average. Spread across 39 auto repair and car care businesses, that is $213K per business, 21% below the U.S. figure of $269K.
In 2023, official counts showed 19 businesses with payroll in the Sterling area classed as automotive repair and maintenance, and tire dealers, down 13.6% from 2019. That is one for every 432 households, against one for every 681 across the U.S. Population estimates show the Sterling area declined 2.7% from 2020 to 2025, against +3.1% for the U.S.
How the Sterling area compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair and car care businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sterling area | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 47.5 | 37.6 | 35.7 |
| Spending per listing | $213K | $296K | $269K |
| Households per official establishment | 432 | 620 | 681 |
| Official establishment growth, 2019–2023 | −13.6% | +3.6% | +4.1% |
| Population growth, 2020–2025 | −2.7% | +3.9% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,011 | $1,112 | $958 |
| Median household income | $51,829 | $95,470 | $80,734 |
| Groundwork market score | 26 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19−13.6% over the period
- Employees, 2023
- 81
- Annual payroll, 2023
- $4.1M
- One-person businesses, 2023
- 25Businesses with no payroll
- Map listings, September 2026
- 3912 chain locations
- Listings at the U.S. rate for this spending
- 31The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as automotive repair and maintenance, and tire dealers in the Sterling area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Sterling area
- Population, 2025 estimate
- 20,654−2.7% since 2020
- Households
- 8,203
- Median age
- 39.9
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 1,839 sq. mi.
- People per square mile
- 11
- Median household income
- $51,829−2.8% vs. 2015–2019, before inflation
- Average household income
- $74,877
- Median home value
- $245,300
- Jobs located here
- 6,794
- Daytime population
- 18,497Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sterling area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair and car care businesses on map listings by name and distance.
Or open the report at the center of the Sterling area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair and car care across Colorado
Every Colorado market ranked →The highest-scoring small-town markets in Colorado for auto repair and car care businesses, numbered among those based in Colorado, with the Sterling area marked.
Top small-town markets in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cañon City, CO | 73 | 63 | 35.0 | $316K | +2.4% | #61 of 538 |
| 2Breckenridge, CO | 64 | 55 | 35.3 | $325K | +1.1% | #129 of 538 |
| 3Edwards, CO | 63 | 90 | 40.8 | $296K | −2.4% | #152 of 538 |
| 4Rifle, CO | 62 | 126 | 38.6 | $300K | +1.2% | #159 of 538 |
| 5Durango, CO | 60 | 104 | 42.7 | $273K | +2.2% | #181 of 538 |
| 6Alamosa, CO | 55 | 53 | 46.2 | $228K | +2.1% | #223 of 538 |
| 7Steamboat Springs, CO | 54 | 77 | 46.2 | $262K | +0.9% | #225 of 538 |
| 8Montrose, CO | 44 | 101 | 55.9 | $205K | +4.1% | #338 of 538 |
| 9Fort Morgan, CO | 40 | 66 | 59.6 | $189K | +4.2% | #382 of 538 |
| 10Sterling, CO | 26 | 39 | 47.5 | $213K | −2.7% | #477 of 538 |
Other business types in the Sterling area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair and car care businesses are in the Sterling, CO area?
The Sterling area has 39 auto repair and car care businesses on map listings as of September 2026. 12 of them (31%) are chain locations. The listings count repair shops, body shops, tire shops, car washes, oil change and parts stores. Official counts show 19 businesses with payroll classed as automotive repair and maintenance, and tire dealers in 2023, down 13.6% from 2019. Another 25 one-person businesses have no payroll, by official counts.
How much do households in the Sterling, CO area spend on vehicle maintenance and repairs?
About $8.3M a year, or $1,011 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 39 auto repair and car care businesses on map listings, it comes to $213K per business. It is estimated from the incomes of the 8,203 households in the Sterling area and national spending patterns by income.
How does the Sterling, CO area compare with the U.S. for auto repair and car care businesses?
The Sterling area has 47.5 auto repair and car care businesses per 10,000 households, 33% above the U.S. rate of 35.7. Spending per business is $213K, 21% below the U.S. figure of $269K. At the national ratio of auto repair and car care businesses to household spending, the Sterling area would have about 31, against 39 on map listings. There is one business with payroll in the industry for every 432 households, against one for every 681 across the U.S. The official count fell 13.6% from 2019 to 2023, against +4.1% for the U.S.
How fast is the Sterling, CO area growing?
Population estimates put the Sterling area at 20,654 people in 2025, down 2.7% since 2020, against +3.1% for the U.S. It has 8,203 households. Median household income in the Sterling area is $51,829, 36% below the U.S. median of $80,734. Against the 2015–2019 survey, the median fell 2.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sterling area scores 26 for auto repair and car care businesses (lower middle), #477 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sterling area. It maps the auto repair and car care businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair and car care businesses · All 56 business types in the Sterling area
Screening a site or an acquisition in the Sterling area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sterling area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.