Fitness and classes · Small-town market · Colorado
Martial arts and dance studios in the Sterling, CO area
The martial arts and dance studios in the Sterling, CO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.1M
- On memberships, classes and admissions · $745 a household
- Spending per listing
- $3.1M
- Too few listings to compare
- Listings per 10k households
- 2.4
- Too few listings to compare
- Population, 2025
- 20,654
- −2.7% since 2020
See the martial arts and dance studios around any address in the Sterling area
The site report maps the martial arts and dance studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sterling area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 2 martial arts and dance studios in the Sterling area. That is 2.4 per 10,000 households.
Households in the Sterling area spend about $6.1M a year on memberships, classes and admissions, or $745 per household, 24% below the U.S. average. That is about $3.1M of household spending for each studio on map listings. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as sports, recreation and fine arts instruction in the Sterling area: counts under 3 aren’t published.
Between 2020 and 2025, the population of the Sterling area declined 2.7%, against +3.1% for the U.S. With 2 martial arts and dance studios on map listings, the Sterling area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Sterling area compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the martial arts and dance studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sterling area | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.4 | 5.5 | 4.9 |
| Spending per listing | $3.1M | $2.4M | $2M |
| Households per official establishment | n/a | 2,455 | 3,473 |
| Official establishment growth, 2019–2023 | n/a | +14.3% | +11.1% |
| Population growth, 2020–2025 | −2.7% | +3.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $745 | $1,337 | $983 |
| Median household income | $51,829 | $95,470 | $80,734 |
| Groundwork market score | Not scored | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 20 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as sports, recreation and fine arts instruction in the Sterling area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Sterling area
- Population, 2025 estimate
- 20,654−2.7% since 2020
- Households
- 8,203
- Median age
- 39.9
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 1,839 sq. mi.
- People per square mile
- 11
- Median household income
- $51,829−2.8% vs. 2015–2019, before inflation
- Average household income
- $74,877
- Median home value
- $245,300
- Jobs located here
- 6,794
- Daytime population
- 18,497Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sterling area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the martial arts and dance studios on map listings by name and distance.
Or open the report at the center of the Sterling area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMartial arts and dance studios across Colorado
Every Colorado market ranked →The highest-scoring small-town markets in Colorado for martial arts and dance studios, numbered among those based in Colorado, with the Sterling area marked.
Top small-town markets in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Breckenridge, CO | 67 | 6 | 3.9 | $3.9M | +1.1% | #61 of 378 |
| 2Montrose, CO | 66 | 10 | 5.5 | $1.7M | +4.1% | #78 of 378 |
| 3Edwards, CO | 59 | 9 | 4.1 | $3.6M | −2.4% | #122 of 378 |
| 4Rifle, CO | 59 | 18 | 5.5 | $2.3M | +1.2% | #126 of 378 |
| 5Durango, CO | 57 | 14 | 5.7 | $2.1M | +2.2% | #140 of 378 |
| 6Steamboat Springs, CO | 52 | 11 | 6.6 | $2M | +0.9% | #173 of 378 |
| 7Cañon City, CO | 46 | 12 | 6.7 | $1.3M | +2.4% | #221 of 378 |
| Sterling, CO | Not scored | 2 | 2.4 | $3.1M | −2.7% |
Other business types in the Sterling area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes63
- Gyms
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many martial arts and dance studios are in the Sterling, CO area?
The Sterling area has 2 martial arts and dance studios on map listings as of September 2026. The listings count martial arts and dance studios. No official count is published for sports, recreation and fine arts instruction in the Sterling area: counts under 3 are left out.
How much do households in the Sterling, CO area spend on memberships, classes and admissions?
About $6.1M a year, or $745 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 2 martial arts and dance studios on map listings, it comes to $3.1M per studio. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios. It is estimated from the incomes of the 8,203 households in the Sterling area and national spending patterns by income.
How does the Sterling, CO area compare with the U.S. for martial arts and dance studios?
The Sterling area has 2 martial arts and dance studios on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of martial arts and dance studios to household spending, the Sterling area would have about 3, against 2 on map listings.
How fast is the Sterling, CO area growing?
Population estimates put the Sterling area at 20,654 people in 2025, down 2.7% since 2020, against +3.1% for the U.S. It has 8,203 households. Median household income in the Sterling area is $51,829, 36% below the U.S. median of $80,734. Against the 2015–2019 survey, the median fell 2.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sterling area has no market score for martial arts and dance studios: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sterling area. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for martial arts and dance studios · All 56 business types in the Sterling area
Screening a site or an acquisition in the Sterling area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sterling area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.