Auto · Small-town market · Colorado
Collision repair and body shops in the Sterling, CO area
The collision repair and body shops in the Sterling, CO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8.3M
- On vehicle maintenance and repairs · $1,011 a household
- Spending per listing
- $4.1M
- Too few listings to compare
- Listings per 10k households
- 2.4
- Too few listings to compare
- Population, 2025
- 20,654
- −2.7% since 2020
See the collision repair and body shops around any address in the Sterling area
The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sterling area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle maintenance and repairs in the Sterling area comes to about $8.3M a year: $1,011 per household, 6% above the U.S. average. That is about $4.1M of household spending for each shop on map listings. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops.
The Sterling area has 2 collision repair and body shops on map listings as of September 2026. That is 2.4 per 10,000 households.
Official counts don’t publish a figure for automotive body, paint and interior repair in the Sterling area, since they leave out counts under 3.
Population estimates put the population change in the Sterling area from 2020 to 2025 at −2.7%, against +3.1% for the U.S. With 2 collision repair and body shops on map listings, the Sterling area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Sterling area compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sterling area | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.4 | 3.3 | 3.1 |
| Spending per listing | $4.1M | $3.4M | $3.1M |
| Households per official establishment | n/a | 3,064 | 3,689 |
| Official establishment growth, 2019–2023 | n/a | +2.2% | −0.8% |
| Population growth, 2020–2025 | −2.7% | +3.9% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,011 | $1,112 | $958 |
| Median household income | $51,829 | $95,470 | $80,734 |
| Groundwork market score | Not scored | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 20 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as automotive body, paint and interior repair in the Sterling area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Sterling area
- Population, 2025 estimate
- 20,654−2.7% since 2020
- Households
- 8,203
- Median age
- 39.9
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 1,839 sq. mi.
- People per square mile
- 11
- Median household income
- $51,829−2.8% vs. 2015–2019, before inflation
- Average household income
- $74,877
- Median home value
- $245,300
- Jobs located here
- 6,794
- Daytime population
- 18,497Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sterling area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.
Or open the report at the center of the Sterling area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCollision repair and body shops across Colorado
Every Colorado market ranked →The highest-scoring small-town markets in Colorado for collision repair and body shops, numbered among those based in Colorado, with the Sterling area marked.
Top small-town markets in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cañon City, CO | 82 | 5 | 2.8 | $4M | +2.4% | #12 of 387 |
| 2Durango, CO | 70 | 7 | 2.9 | $4.1M | +2.2% | #57 of 387 |
| 3Steamboat Springs, CO | 70 | 5 | 3.0 | $4M | +0.9% | #58 of 387 |
| 4Rifle, CO | 67 | 8 | 2.5 | $4.7M | +1.2% | #71 of 387 |
| 5Montrose, CO | 59 | 9 | 5.0 | $2.3M | +4.1% | #117 of 387 |
| 6Fort Morgan, CO | 50 | 5 | 4.5 | $2.5M | +4.2% | #191 of 387 |
| 7Edwards, CO | 42 | 11 | 5.0 | $2.4M | −2.4% | #256 of 387 |
| Sterling, CO | Not scored | 2 | 2.4 | $4.1M | −2.7% |
Other business types in the Sterling area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care26
- Auto repair shops19
- Collision repair and body shops
- Car washes and detailing
- Tire shops32
- Oil change and quick lube
- Gas stations42
- Insurance agencies19
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many collision repair and body shops are in the Sterling, CO area?
Map listings as of September 2026 show 2 collision repair and body shops in the Sterling area. The listings count collision repair and auto body shops. No official count is published for automotive body, paint and interior repair in the Sterling area: counts under 3 are left out.
How much do households in the Sterling, CO area spend on vehicle maintenance and repairs?
About $8.3M a year, or $1,011 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 2 collision repair and body shops on map listings, it comes to $4.1M per shop. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade. It is estimated from the incomes of the 8,203 households in the Sterling area and national spending patterns by income.
How does the Sterling, CO area compare with the U.S. for collision repair and body shops?
The Sterling area has 2 collision repair and body shops on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of collision repair and body shops to household spending, the Sterling area would have about 3, against 2 on map listings.
How fast is the Sterling, CO area growing?
Population estimates put the Sterling area at 20,654 people in 2025, down 2.7% since 2020, against +3.1% for the U.S. It has 8,203 households. Median household income in the Sterling area is $51,829, 36% below the U.S. median of $80,734. Against the 2015–2019 survey, the median fell 2.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sterling area has no market score for collision repair and body shops: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sterling area. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for collision repair and body shops · All 56 business types in the Sterling area
Screening a site or an acquisition in the Sterling area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sterling area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.