Real estate · County · West Virginia
Real estate businesses in Kanawha County, WV
The real estate businesses in Kanawha County, WV, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #1,268 of 2,229 scored counties
#22 of 31 scored counties in West Virginia
- Listings
- 145
- 13 chain locations (9%)
- Official establishments
- 81
- +3.9% since 2019
- Household spending a year
- $1.1B
- On rent and homeowner costs · $13,977 a household
- Housing spending per listing (U.S. = 100)
- 170
- 70% above the U.S.
- Listings per 10k households
- 19.0
- 51% below the U.S.
- Population, 2025
- 172,381
- −4.3% since 2020
See the real estate businesses around any address in Kanawha County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kanawha County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 145 real estate businesses in Kanawha County. 13 of them (9%) are chain locations, against 6% across the U.S. Per 10,000 households, that is 19.0, 51% below the U.S. rate of 38.5.
Household spending on rent and homeowner costs in Kanawha County comes to about $1.1B a year: $13,977 per household, 16% below the U.S. average. Housing spending per office is 70% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
Official counts show 81 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Kanawha County in 2023, up 3.9% from 2019. That is one for every 944 households, against one for every 414 across the U.S. Official counts list 436 one-person businesses without payroll.
Between 2020 and 2025, the population of Kanawha County declined 4.3%, against +3.1% for the U.S. The Groundwork market score for real estate businesses in Kanawha County is 46 (lower middle), #1,268 of 2,229 scored counties and #22 of 31 scored counties in West Virginia.
How Kanawha County compares
The same measures for West Virginia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Kanawha County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.0 | 16.6 | 38.5 |
| Housing spending per listing (U.S. = 100) | 170 | 193 | 100 |
| Households per official establishment | 944 | 1,183 | 414 |
| Official establishment growth, 2019–2023 | +3.9% | +17.1% | +15.8% |
| Population growth, 2020–2025 | −4.3% | −1.4% | +3.1% |
| Spending per household on rent and homeowner costs | $13,977 | $13,873 | $16,661 |
| Median household income | $60,943 | $59,608 | $80,734 |
| Groundwork market score | 46 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 78 → 81+3.9% over the period
- Employees, 2023
- 309
- Annual payroll, 2023
- $13.8M
- One-person businesses, 2023
- 436Businesses with no payroll
- Map listings, September 2026
- 14513 chain locations
- Listings at the U.S. rate for this spending
- 247The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Kanawha County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kanawha County
- Population, 2025 estimate
- 172,381−4.3% since 2020
- Households
- 76,459
- Median age
- 43.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.6
- Land area
- 902 sq. mi.
- People per square mile
- 196
- Median household income
- $60,943+30.7% vs. 2015–2019, before inflation
- Average household income
- $84,041
- Median home value
- $147,300
- Jobs located here
- 104,812
- Daytime population
- 206,412Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kanawha County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Kanawha County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for real estate businesses, numbered among those based in West Virginia, with Kanawha County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morgan County, WV | 73 | 13 | 17.7 | 187 | +5.5% | #149 of 2,229 |
| 2Hampshire County, WV | 69 | 13 | 15.0 | 214 | +4.4% | #238 of 2,229 |
| 3Preston County, WV | 66 | 9 | 7.0 | 454 | −0.6% | #323 of 2,229 |
| 4Mason County, WV | 64 | 7 | 6.9 | 441 | −2.7% | #388 of 2,229 |
| 5Mineral County, WV | 64 | 13 | 11.7 | 280 | −0.4% | #394 of 2,229 |
| 6Jackson County, WV | 64 | 15 | 13.0 | 241 | −1.0% | #402 of 2,229 |
| 7Marion County, WV | 61 | 35 | 15.0 | 219 | −1.2% | #536 of 2,229 |
| 8Mercer County, WV | 58 | 30 | 12.4 | 247 | −3.4% | #648 of 2,229 |
| 9Lewis County, WV | 57 | 6 | 8.6 | 370 | −3.7% | #693 of 2,229 |
| 10Hancock County, WV | 57 | 21 | 16.4 | 195 | −4.5% | #713 of 2,229 |
| 22Kanawha County, WV | 46 | 145 | 19.0 | 170 | −4.3% | #1,268 of 2,229 |
Other business types in Kanawha County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Kanawha County, WV?
There are 145 real estate businesses on map listings in Kanawha County as of September 2026. 13 of them (9%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 81 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 3.9% from 2019. Official counts also show 436 one-person businesses without payroll.
How much do households in Kanawha County, WV spend on rent and homeowner costs?
About $1.1B a year, or $13,977 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). For the 145 real estate businesses on map listings, housing spending per office is 70% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 76,459 households in Kanawha County and national spending patterns by income.
How does Kanawha County, WV compare with the U.S. for real estate businesses?
Kanawha County has 19.0 real estate businesses per 10,000 households, 51% below the U.S. rate of 38.5. The index of housing spending per office is 170, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Kanawha County would have about 247, against 145 on map listings. There is one business with payroll in the industry for every 944 households, against one for every 414 across the U.S. The official count rose 3.9% from 2019 to 2023, against +15.8% for the U.S.
How fast is Kanawha County, WV growing?
Population estimates put Kanawha County at 172,381 people in 2025, down 4.3% since 2020, against +3.1% for the U.S. It has 76,459 households. The median household income in Kanawha County is $60,943 a year, 25% below the U.S. median of $80,734. That rose 30.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kanawha County scores 46 for real estate businesses (lower middle), #1,268 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kanawha County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Kanawha County
Screening a site or an acquisition in Kanawha County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kanawha County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.