Food and drink · County · Michigan
Pizza places in Isabella County, MI
The pizza places in Isabella County, MI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,433 of 2,090 scored counties
#57 of 68 scored counties in Michigan
- Listings
- 20
- 14 chain locations (70%)
- Official establishments
- 47
- All limited-service restaurants · +6.8% since 2019
- Household spending a year
- $82.1M
- On food away from home · $3,297 a household
- Spending per listing
- $4.1M
- 19% below the U.S.
- Listings per 10k households
- 8.0
- In line with the U.S.
- Population, 2025
- 64,691
- +0.3% since 2020
See the pizza places around any address in Isabella County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Isabella County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $3,297 per household (19% below the U.S. average), households in Isabella County spend about $82.1M a year on food away from home. That works out to $4.1M per pizza place, 19% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
Isabella County has 20 pizza places on map listings as of September 2026. Chain locations make up 70% of them, against 58% across the U.S. That comes to 8.0 for every 10,000 households, in line with the U.S. rate of 8.0.
Official counts show 47 businesses with payroll classed as limited-service restaurants in Isabella County in 2023, up 6.8% from 2019. That is one for every 530 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 5 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $300K has gone to businesses classed as limited-service restaurants in Isabella County.
Between 2020 and 2025, the population of Isabella County grew 0.3%, slower than the U.S. (+3.1%). The Groundwork market score for pizza places in Isabella County is 40 (lower middle), #1,433 of 2,090 scored counties and #57 of 68 scored counties in Michigan.
How Isabella County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Isabella County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.0 | 8.3 | 8.0 |
| Spending per listing | $4.1M | $4.7M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 530 | 514 | 478 |
| Official establishment growth, 2019–2023 | +6.8% | +7.8% | +6.1% |
| Population growth, 2020–2025 | +0.3% | +0.6% | +3.1% |
| Spending per household on food away from home | $3,297 | $3,875 | $4,070 |
| Median household income | $55,237 | $72,875 | $80,734 |
| Groundwork market score | 40 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 44 → 47All limited-service restaurants · +6.8% over the period
- Employees, 2023
- 1,156
- Annual payroll, 2023
- $18.9M
- One-person businesses, 2023
- 5All limited-service restaurants with no payroll
- Map listings, September 2026
- 2014 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $300K
SBA-backed loans to businesses classed as limited-service restaurants in Isabella County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Isabella County
- Population, 2025 estimate
- 64,691+0.3% since 2020
- Households
- 24,914
- Median age
- 35.1
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.8
- Land area
- 573 sq. mi.
- People per square mile
- 113
- Median household income
- $55,237+22.4% vs. 2015–2019, before inflation
- Average household income
- $74,389
- Median home value
- $170,400
- Jobs located here
- 26,182
- Daytime population
- 67,374Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Isabella County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Isabella County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for pizza places, numbered among those based in Michigan, with Isabella County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 80 | 7 | 7.3 | $6.3M | +3.0% | #87 of 2,090 |
| 2Cass County, MI | 78 | 10 | 4.7 | $8.1M | +0.2% | #115 of 2,090 |
| 3Clinton County, MI | 78 | 20 | 6.3 | $6.7M | +1.6% | #119 of 2,090 |
| 4Ottawa County, MI | 73 | 87 | 7.8 | $5.5M | +3.9% | #227 of 2,090 |
| 5Barry County, MI | 73 | 19 | 7.8 | $5M | +2.2% | #229 of 2,090 |
| 6Livingston County, MI | 72 | 62 | 8.1 | $5.8M | +1.7% | #254 of 2,090 |
| 7Allegan County, MI | 71 | 34 | 7.5 | $5.4M | +2.1% | #280 of 2,090 |
| 8Cheboygan County, MI | 70 | 5 | 4.5 | $7.8M | +0.9% | #297 of 2,090 |
| 9Newaygo County, MI | 70 | 12 | 6.1 | $5.7M | +3.1% | #312 of 2,090 |
| 10Osceola County, MI | 68 | 5 | 5.3 | $6.2M | +2.7% | #366 of 2,090 |
| 57Isabella County, MI | 40 | 20 | 8.0 | $4.1M | +0.3% | #1,433 of 2,090 |
Other business types in Isabella County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Isabella County, MI?
Map listings as of September 2026 show 20 pizza places in Isabella County. 14 of them (70%) are chain locations. The listings count pizza restaurants. Official counts show 47 businesses with payroll classed as limited-service restaurants in 2023, up 6.8% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 5 one-person businesses have no payroll, by official counts.
How much do households in Isabella County, MI spend on food away from home?
About $82.1M a year, or $3,297 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 20 pizza places on map listings, it comes to $4.1M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 24,914 households in Isabella County and national spending patterns by income.
How does Isabella County, MI compare with the U.S. for pizza places?
Isabella County has 8.0 pizza places per 10,000 households, in line with the U.S. rate of 8.0. Spending per pizza place is $4.1M, 19% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Isabella County would have about 16, against 20 on map listings. There is one business with payroll in the industry for every 530 households, against one for every 478 across the U.S. The official count rose 6.8% from 2019 to 2023, against +6.1% for the U.S.
How fast is Isabella County, MI growing?
Population estimates put Isabella County at 64,691 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 24,914 households. Median household income in Isabella County is $55,237, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Isabella County scores 40 for pizza places (lower middle), #1,433 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Isabella County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Isabella County
Screening a site or an acquisition in Isabella County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Isabella County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.