Pets · County · Michigan
Pet stores in Isabella County, MI
How Isabella County, MI compares with other counties and the U.S. for pet stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 23 out of 100: Low
Ranked #877 of 974 scored counties
#28 of 34 scored counties in Michigan
- Listings
- 6
- 4 chain locations (67%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $17.6M
- On pets · $708 a household
- Spending per listing
- $2.9M
- 35% below the U.S.
- Listings per 10k households
- 2.4
- 20% above the U.S.
- Population, 2025
- 64,691
- +0.3% since 2020
See the pet stores around any address in Isabella County
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Isabella County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for pet stores in Isabella County is 23 (low), #877 of 974 scored counties and #28 of 34 scored counties in Michigan. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 6 pet stores in Isabella County. Chain locations make up 67% of them, against 38% across the U.S. That is 2.4 per 10,000 households, 20% above the U.S. rate of 2.0.
Household spending on pets in Isabella County comes to about $17.6M a year: $708 per household, 22% below the U.S. average. Spread across 6 pet stores, that is $2.9M per store, 35% below the U.S. figure of $4.5M. That spending covers all pets, which pet stores share with other businesses in the trade.
There is no official count of businesses with payroll classed as pet and pet supplies stores in Isabella County: counts under 3 aren’t published. Population estimates show Isabella County grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%).
How Isabella County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Isabella County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.4 | 1.8 | 2.0 |
| Spending per listing | $2.9M | $4.6M | $4.5M |
| Households per official establishment | n/a | 13,960 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | −3.6% | −1.6% |
| Population growth, 2020–2025 | +0.3% | +0.6% | +3.1% |
| Spending per household on pets | $708 | $843 | $909 |
| Median household income | $55,237 | $72,875 | $80,734 |
| Groundwork market score | 23 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 64 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet and pet supplies stores in Isabella County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Isabella County
- Population, 2025 estimate
- 64,691+0.3% since 2020
- Households
- 24,914
- Median age
- 35.1
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.8
- Land area
- 573 sq. mi.
- People per square mile
- 113
- Median household income
- $55,237+22.4% vs. 2015–2019, before inflation
- Average household income
- $74,389
- Median home value
- $170,400
- Jobs located here
- 26,182
- Daytime population
- 67,374Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Isabella County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of Isabella County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for pet stores, numbered among those based in Michigan, with Isabella County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Muskegon County, MI | 70 | 7 | 1.0 | $7.2M | +1.8% | #162 of 974 |
| 2Clinton County, MI | 70 | 5 | 1.6 | $5.9M | +1.6% | #164 of 974 |
| 3Ottawa County, MI | 70 | 22 | 2.0 | $4.8M | +3.9% | #173 of 974 |
| 4Oakland County, MI | 63 | 102 | 1.9 | $5.3M | +1.2% | #265 of 974 |
| 5Wayne County, MI | 60 | 89 | 1.3 | $6.1M | −1.1% | #309 of 974 |
| 6Eaton County, MI | 60 | 8 | 1.8 | $4.8M | +0.4% | #317 of 974 |
| 7Berrien County, MI | 57 | 11 | 1.7 | $4.6M | −1.3% | #366 of 974 |
| 8St. Clair County, MI | 57 | 13 | 1.9 | $4.2M | +0.1% | #367 of 974 |
| 9Ingham County, MI | 56 | 18 | 1.5 | $5.1M | +1.7% | #377 of 974 |
| 10Kent County, MI | 55 | 50 | 1.9 | $4.6M | +2.5% | #397 of 974 |
| 28Isabella County, MI | 23 | 6 | 2.4 | $2.9M | +0.3% | #877 of 974 |
Other business types in Isabella County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses39
- Veterinarians31
- Pet grooming and boarding53
- Pet stores23
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in Isabella County, MI?
Isabella County has 6 pet stores on map listings as of September 2026. 4 of them (67%) are chain locations. The listings count pet stores. No official count is published for pet and pet supplies stores in Isabella County: counts under 3 are left out.
How much do households in Isabella County, MI spend on pets?
About $17.6M a year, or $708 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 6 pet stores on map listings, it comes to $2.9M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 24,914 households in Isabella County and national spending patterns by income.
How does Isabella County, MI compare with the U.S. for pet stores?
Isabella County has 2.4 pet stores per 10,000 households, 20% above the U.S. rate of 2.0. Spending per store is $2.9M, 35% below the U.S. figure of $4.5M. At the national ratio of pet stores to household spending, Isabella County would have about 4, against 6 on map listings.
How fast is Isabella County, MI growing?
Population estimates put Isabella County at 64,691 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 24,914 households. Median household income in Isabella County is $55,237, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Isabella County scores 23 for pet stores (low), #877 of 974 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Isabella County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in Isabella County
Screening a site or an acquisition in Isabella County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Isabella County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.