Clothing and laundry · County · Michigan
Clothing and shoe stores in Isabella County, MI
Competitor counts, household spending and official business counts for clothing and shoe stores in Isabella County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #701 of 2,087 scored counties
#30 of 68 scored counties in Michigan
- Listings
- 22
- 12 chain locations (55%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $42.7M
- On clothing, shoes and related services · $1,716 a household
- Spending per listing
- $1.9M
- 53% above the U.S.
- Listings per 10k households
- 8.8
- 46% below the U.S.
- Population, 2025
- 64,691
- +0.3% since 2020
See the clothing and shoe stores around any address in Isabella County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Isabella County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Isabella County spend about $42.7M a year on clothing, shoes and related services, or $1,716 per household, 17% below the U.S. average. That is about $1.9M of household spending for each store on map listings, 53% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
Isabella County has 22 clothing and shoe stores on map listings as of September 2026. Chain locations make up 55% of them, against 44% across the U.S. That comes to 8.8 for every 10,000 households, 46% below the U.S. rate of 16.2.
In 2023, official counts showed 8 businesses with payroll in Isabella County classed as clothing and shoe stores. That is one for every 3,114 households, against one for every 1,273 across the U.S. Official counts also show 25 one-person businesses without payroll.
Between 2020 and 2025, the population of Isabella County grew 0.3%, slower than the U.S. (+3.1%). The Groundwork market score for clothing and shoe stores in Isabella County is 59 (upper middle), #701 of 2,087 scored counties and #30 of 68 scored counties in Michigan.
How Isabella County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Isabella County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.8 | 14.1 | 16.2 |
| Spending per listing | $1.9M | $1.4M | $1.3M |
| Households per official establishment | 3,114 | 1,511 | 1,273 |
| Official establishment growth, 2019–2023 | n/a | −13.3% | −12.2% |
| Population growth, 2020–2025 | +0.3% | +0.6% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,716 | $1,975 | $2,055 |
| Median household income | $55,237 | $72,875 | $80,734 |
| Groundwork market score | 59 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 8
- Employees, 2023
- 99
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- 25Businesses with no payroll
- Map listings, September 2026
- 2212 chain locations
- Listings at the U.S. rate for this spending
- 34The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in Isabella County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Isabella County
- Population, 2025 estimate
- 64,691+0.3% since 2020
- Households
- 24,914
- Median age
- 35.1
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.8
- Land area
- 573 sq. mi.
- People per square mile
- 113
- Median household income
- $55,237+22.4% vs. 2015–2019, before inflation
- Average household income
- $74,389
- Median home value
- $170,400
- Jobs located here
- 26,182
- Daytime population
- 67,374Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Isabella County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Isabella County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for clothing and shoe stores, numbered among those based in Michigan, with Isabella County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Clinton County, MI | 86 | 10 | 3.2 | $6.8M | +1.6% | #60 of 2,087 |
| 2Barry County, MI | 84 | 9 | 3.7 | $5.4M | +2.2% | #82 of 2,087 |
| 3Lapeer County, MI | 82 | 15 | 4.3 | $4.6M | +1.0% | #117 of 2,087 |
| 4Monroe County, MI | 79 | 37 | 5.9 | $3.4M | +0.7% | #168 of 2,087 |
| 5Newaygo County, MI | 77 | 9 | 4.6 | $3.9M | +3.1% | #189 of 2,087 |
| 6Montcalm County, MI | 77 | 18 | 7.3 | $2.4M | +4.1% | #199 of 2,087 |
| 7Cass County, MI | 73 | 11 | 5.2 | $3.7M | +0.2% | #272 of 2,087 |
| 8Allegan County, MI | 73 | 46 | 10.1 | $2M | +2.1% | #298 of 2,087 |
| 9Hillsdale County, MI | 71 | 11 | 6.2 | $2.9M | 0.0% | #340 of 2,087 |
| 10Shiawassee County, MI | 70 | 20 | 7.1 | $2.6M | −0.4% | #372 of 2,087 |
| 30Isabella County, MI | 59 | 22 | 8.8 | $1.9M | +0.3% | #701 of 2,087 |
Other business types in Isabella County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry61
- Clothing and shoe stores59
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Isabella County, MI?
Map listings as of September 2026 show 22 clothing and shoe stores in Isabella County. 12 of them (55%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 8 businesses with payroll classed as clothing and shoe stores in 2023. Another 25 one-person businesses have no payroll, by official counts.
How much do households in Isabella County, MI spend on clothing, shoes and related services?
About $42.7M a year, or $1,716 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 22 clothing and shoe stores on map listings, it comes to $1.9M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 24,914 households in Isabella County and national spending patterns by income.
How does Isabella County, MI compare with the U.S. for clothing and shoe stores?
Isabella County has 8.8 clothing and shoe stores per 10,000 households, 46% below the U.S. rate of 16.2. Spending per store is $1.9M, 53% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Isabella County would have about 34, against 22 on map listings. There is one business with payroll in the industry for every 3,114 households, against one for every 1,273 across the U.S.
How fast is Isabella County, MI growing?
Population estimates put Isabella County at 64,691 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 24,914 households. Median household income in Isabella County is $55,237, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Isabella County scores 59 for clothing and shoe stores (upper middle), #701 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Isabella County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Isabella County
Screening a site or an acquisition in Isabella County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Isabella County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.