County profile · Missouri
Randolph County, MO market data
How Randolph County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 24,513
- +0.2% since 2020
- Households
- 9,247
- Median household income
- $53,033
- +11.1% vs. 2015–2019, before inflation
- Median home value
- $159,300
- Jobs located here
- 8,934
- Highest market score
- 56
- Primary care and pediatrics, #634 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Randolph County by name and distance, and the households and spending within reach. Or open the report at the center of Randolph County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Randolph County has an estimated 24,513 people and 9,247 households. Population estimates put the population change in Randolph County from 2020 to 2025 at +0.2%, slower than the U.S. (+3.1%). Median household income in Randolph County is $53,033, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 11.1%, before inflation.
Relative to the U.S., household spending in Randolph County runs highest on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and lowest on child care and other personal services (49).
Of the business types scored in Randolph County, primary care and pediatric clinics (56), gyms and studios (44) and real estate businesses (44) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #634 of 1,656 scored counties.
Randolph County is part of the Moberly area. Against the U.S., map listings per household run highest for insurance agencies (73% above the U.S. rate) and lowest for real estate agents and brokers (58% below the U.S. rate).
All 56 business types in Randolph County
Highest Groundwork market score first. Each score compares Randolph County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 56 | #634 of 1,656 | 5 | 5.4 | $2.3M | 128 | 11 |
| Gyms, studios and classes | 44 | #1,345 of 2,088 | 10 | 10.8 | $598K | 90 | 3 |
| Real estate | 44 | #1,380 of 2,229 | 17 | 18.4 | Index only | 156 | 7 |
| Doctors, dentists and clinics | 44 | #1,463 of 2,394 | 59 | 63.8 | $194K | 127 | 26 |
| Dentists and orthodontists | 43 | #1,177 of 1,886 | 9 | 9.7 | $1.3M | 129 | 9 |
| Grocery stores | 43 | #1,265 of 2,070 | 7 | 7.6 | $7.2M | 77 | 3 |
| Coffee shops and cafes | 43 | #1,276 of 2,063 | 8 | 8.7 | $3.7M | 101 | 4 |
| Real estate agents and brokers | 42 | #1,457 of 2,176 | 12 | 13.0 | Index only | 175 | 7 |
| Gyms | 41 | #1,212 of 1,792 | 5 | 5.4 | $1.2M | 92 | 3 |
| Clothing and shoe stores | 41 | #1,367 of 2,087 | 13 | 14.1 | $1.2M | 95 | 4 |
| Landscaping and lawn care | 40 | #1,010 of 1,493 | 5 | 5.4 | $2M | 68 | 4 |
| Clothing, shoes and laundry | 40 | #1,514 of 2,210 | 19 | 20.5 | $822K | 93 | 4 |
| Bakeries and dessert shops | 39 | #1,323 of 1,889 | 8 | 8.7 | $3.7M | 90 | 4 |
| Convenience stores | 38 | #1,542 of 2,261 | 8 | 8.7 | $6.3M | 80 | 4 |
| Fast food and sandwich shops | 38 | #1,570 of 2,222 | 13 | 14.1 | $2.3M | 75 | 15 |
| Grocery and convenience stores | 37 | #1,703 of 2,402 | 19 | 20.5 | $2.6M | 78 | 7 |
| Gas stations | 36 | #1,747 of 2,358 | 15 | 16.2 | $1.7M | 70 | 12 |
| Sit-down restaurants | 36 | #1,793 of 2,405 | 42 | 45.4 | $711K | 107 | 18 |
| Tire shops | 35 | #1,139 of 1,530 | 5 | 5.4 | $1.9M | 76 | 3 |
| Lawn, cleaning and pest control | 35 | #1,422 of 1,771 | 8 | 8.7 | $1.2M | 74 | 9 |
| Restaurants and cafes | 35 | #1,821 of 2,405 | 85 | 91.9 | $351K | 95 | 38 |
| Home repair trades | 34 | #1,733 of 2,057 | 13 | 14.1 | $1.7M | 69 | 11 |
| Pizza | 33 | #1,705 of 2,090 | 11 | 11.9 | $2.7M | 53 | 15 |
| Salons, barbers and spas | 33 | #2,023 of 2,385 | 33 | 35.7 | $236K | 111 | 12 |
| HVAC and plumbing | 31 | #1,476 of 1,707 | 7 | 7.6 | $3.1M | 65 | 7 |
| Hair salons | 31 | #1,989 of 2,339 | 19 | 20.5 | $410K | 95 | 8 |
| Auto repair shops | 30 | #2,037 of 2,378 | 34 | 36.8 | $281K | 63 | 11 |
| Optometrists and eye care | 28 | #1,112 of 1,302 | 6 | 6.5 | $1.9M | 61 | Under 3 |
| Collision repair and body shops | 27 | #1,161 of 1,327 | 6 | 6.5 | $1.6M | 52 | Under 3 |
| Auto repair and car care | 23 | #2,230 of 2,401 | 56 | 60.6 | $171K | 64 | 20 |
| Car washes and detailing | 21 | #1,357 of 1,451 | 8 | 8.7 | $1.2M | 47 | 3 |
| Barbershops | 19 | #1,236 of 1,356 | 8 | 8.7 | $973K | 52 | Under 3 |
| Pet grooming and boarding | 19 | #1,371 of 1,461 | 5 | 5.4 | $1.3M | 50 | Under 3 |
| Pet businesses | 17 | #2,148 of 2,200 | 15 | 16.2 | $427K | 49 | Under 3 |
| Child care and preschools | 14 | #1,556 of 1,611 | 7 | 7.6 | $377K | 38 | 7 |
| Insurance agencies | 12 | #2,233 of 2,272 | 25 | 27.0 | $613K | 49 | 17 |
| Funeral homes | Not scored | Not scored | 4 | 4.3 | $356K | 52 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 4.3 | $1.5M | 74 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 4.3 | $2.9M | 119 | 3 |
| Spas and skin care | Not scored | Not scored | 4 | 4.3 | $1.9M | 222 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 3.2 | $3.8M | 159 | 3 |
| Electricians | Not scored | Not scored | 3 | 3.2 | $7.3M | 60 | 4 |
| House cleaning | Not scored | Not scored | 3 | 3.2 | $3.3M | 52 | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 3.2 | Index only | 98 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 3.2 | $3.2M | 23 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 3.2 | $7.3M | 86 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 3.2 | $2.1M | 79 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 2.2 | $7.8M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 2.2 | $7.8M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.2 | $3.9M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 2.2 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.1 | $6.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.1 | $6M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Randolph County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.6M | $1,033 | 108 |
| Gasoline and other fuels | $24.9M | $2,696 | 104 |
| Food away from home | $29.9M | $3,230 | 79 |
| Groceries | $50.3M | $5,443 | 86 |
| Personal care products and services | $7.8M | $842 | 84 |
| Child care and other personal services | $2.6M | $286 | 49 |
| Memberships, classes and admissions | $6M | $647 | 66 |
| Medical and dental services | $11.4M | $1,236 | 96 |
| Pets | $6.4M | $693 | 76 |
| Clothing, shoes and related services | $15.6M | $1,688 | 82 |
| Vehicle insurance | $15.3M | $1,656 | 85 |
| Home repairs, maintenance and insurance | $21.8M | $2,356 | 78 |
| Lawn care, cleaning and other household services | $9.9M | $1,071 | 76 |
| Rent and homeowner costs | $114.7M | $12,405 | 74 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Randolph County
- Population, 2025 estimate
- 24,513+0.2% since 2020
- Households
- 9,247
- Median age
- 39.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 483 sq. mi.
- People per square mile
- 50
- Median household income
- $53,033+11.1% vs. 2015–2019, before inflation
- Average household income
- $72,273
- Median home value
- $159,300
- Jobs located here
- 8,934
- Daytime population
- 23,270Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Randolph County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Randolph County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Howard County, MO10,147 people
- Chariton County, MO7,390 people
- Macon County, MO15,163 people
- Monroe County, MO8,734 people
- Shelby County, MO5,986 people
- Boone County, MO188,043 people
- Audrain County, MO24,548 people
- Cooper County, MO16,824 people
Questions
How fast is Randolph County, MO growing?
Population estimates put Randolph County at 24,513 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 9,247 households. Median household income rose 11.1% from the 2015–2019 survey, before inflation.
How much do households in Randolph County, MO spend?
Households in Randolph County spend about $114.7M a year on rent and homeowner costs, $50.3M on groceries and $29.9M on food away from home. Set against the U.S., households in Randolph County spend the most on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and the least on child care and other personal services (49).
Which business types have the highest market scores in Randolph County, MO?
The highest Groundwork market scores in Randolph County are for primary care and pediatric clinics (56), gyms and studios (44) and real estate businesses (44). Randolph County ranks #634 of 1,656 scored counties for primary care and pediatric clinics.
How does Randolph County, MO compare with the U.S.?
The median household income in Randolph County is $53,033 a year, 34% below the U.S. median of $80,734. The population rose 0.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $159,300, against $332,700 for the U.S. For its number of households, Randolph County has the most map listings, relative to the U.S., for insurance agencies (73% above the U.S. rate) and the fewest for real estate agents and brokers (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 36 of the 56 business types have a score in Randolph County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Randolph County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Randolph County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Randolph County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.