County profile · Missouri
Boone County, MO market data
Population, household spending and competition for 56 business types in Boone County, each scored against other counties.
- Population, 2025
- 191,746
- +4.2% since 2020
- Households
- 76,562
- Median household income
- $72,758
- +31.5% vs. 2015–2019, before inflation
- Median home value
- $272,800
- Jobs located here
- 106,667
- Highest market score
- 80
- Grocery and convenience stores, #184 of 2,402 scored counties
A site report maps the competitors on map listings around any address in Boone County by name and distance, and the households and spending within reach. Or open the report at the center of Boone County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 191,746 people live in Boone County, in 76,562 households. Population estimates show Boone County grew 4.2% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Boone County is $72,758 a year, 10% below the U.S. median of $80,734. That rose 31.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Boone County spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on child care and other personal services (73).
The highest Groundwork market scores in Boone County are for grocery and convenience stores (80), collision repair and body shops (79) and auto repair shops (75). Boone County ranks #184 of 2,402 scored counties for grocery and convenience stores.
Boone County is part of the Columbia metro area. For its number of households, Boone County has the most map listings, relative to the U.S., for home inspectors (2.8 times the U.S. rate) and the fewest for dentists and orthodontists (31% below the U.S. rate).
All 56 business types in Boone County
Highest Groundwork market score first. Each score compares Boone County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 80 | #184 of 2,402 | 117 | 15.3 | $3.9M | 116 | 30 |
| Collision repair and body shops | 79 | #78 of 1,327 | 18 | 2.4 | $4.5M | 147 | 15 |
| Auto repair shops | 75 | #216 of 2,378 | 136 | 17.8 | $599K | 135 | 63 |
| Convenience stores | 74 | #323 of 2,261 | 56 | 7.3 | $8.2M | 104 | Under 3 |
| Auto repair and car care | 73 | #279 of 2,401 | 244 | 31.9 | $334K | 124 | 95 |
| Nail salons | 71 | #137 of 1,328 | 36 | 4.7 | $2.1M | 126 | 9 |
| Pet grooming and boarding | 71 | #209 of 1,461 | 23 | 3.0 | $2.8M | 111 | 14 |
| Grocery stores | 71 | #383 of 2,070 | 41 | 5.4 | $11.2M | 121 | 28 |
| Tire shops | 70 | #285 of 1,530 | 33 | 4.3 | $2.5M | 99 | 9 |
| Gas stations | 70 | #397 of 2,358 | 60 | 7.8 | $3.4M | 143 | 65 |
| Electricians | 69 | #181 of 1,160 | 17 | 2.2 | $12.2M | 102 | 32 |
| Physical therapy | 69 | #241 of 1,422 | 33 | 4.3 | $3.3M | 136 | 31 |
| Dentists and orthodontists | 66 | #381 of 1,886 | 69 | 9.0 | $1.6M | 159 | 68 |
| Roofing and gutters | 64 | #284 of 1,177 | 26 | 3.4 | $8M | 94 | 10 |
| Primary care and pediatrics | 64 | #398 of 1,656 | 40 | 5.2 | $2.7M | 152 | 155 |
| Car washes and detailing | 62 | #408 of 1,451 | 28 | 3.7 | $2.9M | 116 | 16 |
| Bakeries and dessert shops | 61 | #512 of 1,889 | 62 | 8.1 | $4.8M | 116 | 47 |
| Pet stores | 60 | #318 of 974 | 15 | 2.0 | $4.3M | 95 | 6 |
| Martial arts and dance studios | 59 | #404 of 1,334 | 33 | 4.3 | $2.1M | 105 | 25 |
| Chiropractors | 57 | #555 of 1,490 | 50 | 6.5 | $2.2M | 90 | 27 |
| Pet businesses | 57 | #780 of 2,200 | 87 | 11.4 | $744K | 85 | 45 |
| Clothing, shoes and laundry | 56 | #873 of 2,210 | 140 | 18.3 | $1.1M | 123 | 71 |
| Fast food and sandwich shops | 56 | #913 of 2,222 | 101 | 13.2 | $2.9M | 96 | 160 |
| Sit-down restaurants | 56 | #920 of 2,405 | 425 | 55.5 | $699K | 105 | 134 |
| Funeral homes | 55 | #587 of 1,472 | 17 | 2.2 | $480K | 71 | 6 |
| Home repair trades | 55 | #805 of 2,057 | 103 | 13.5 | $2M | 83 | 106 |
| Barbershops | 54 | #595 of 1,356 | 33 | 4.3 | $2.3M | 122 | 9 |
| Pizza | 54 | #866 of 2,090 | 69 | 9.0 | $4.3M | 85 | 160 |
| Clothing and shoe stores | 54 | #896 of 2,087 | 107 | 14.0 | $1.4M | 112 | 63 |
| Hair salons | 54 | #962 of 2,339 | 157 | 20.5 | $482K | 112 | 67 |
| Restaurants and cafes | 54 | #1,023 of 2,405 | 776 | 101.4 | $383K | 103 | 344 |
| Yoga, Pilates and fitness studios | 52 | #348 of 777 | 14 | 1.8 | $5M | 123 | 36 |
| Spas and skin care | 52 | #817 of 1,769 | 77 | 10.1 | $982K | 112 | 21 |
| Gyms | 52 | #838 of 1,792 | 59 | 7.7 | $1.2M | 91 | 36 |
| Coffee shops and cafes | 52 | #949 of 2,063 | 84 | 11.0 | $3.5M | 96 | 47 |
| Gyms, studios and classes | 52 | #956 of 2,088 | 106 | 13.8 | $660K | 100 | 61 |
| Salons, barbers and spas | 50 | #1,177 of 2,385 | 311 | 40.6 | $243K | 114 | 106 |
| Doctors, dentists and clinics | 50 | #1,184 of 2,394 | 576 | 75.2 | $188K | 123 | 306 |
| Optometrists and eye care | 49 | #714 of 1,302 | 42 | 5.5 | $2.6M | 82 | 19 |
| HVAC and plumbing | 49 | #912 of 1,707 | 60 | 7.8 | $3.5M | 73 | 64 |
| Veterinarians | 46 | #855 of 1,485 | 37 | 4.8 | $1.7M | 64 | 25 |
| Pest control | 42 | #462 of 699 | 15 | 2.0 | $6.3M | 62 | 8 |
| Mortgage brokers and lenders | 41 | #603 of 887 | 26 | 3.4 | Index only | 106 | 19 |
| Landscaping and lawn care | 34 | #1,189 of 1,493 | 61 | 8.0 | $1.5M | 53 | 82 |
| Real estate agents and brokers | 34 | #1,905 of 2,176 | 222 | 29.0 | Index only | 89 | 103 |
| Property management | 33 | #748 of 910 | 37 | 4.8 | Index only | 52 | 37 |
| House cleaning | 32 | #722 of 847 | 20 | 2.6 | $4.7M | 74 | 63 |
| Child care and preschools | 32 | #1,302 of 1,611 | 63 | 8.2 | $513K | 51 | 77 |
| Real estate | 32 | #2,010 of 2,229 | 298 | 38.9 | Index only | 83 | 189 |
| Lawn, cleaning and pest control | 29 | #1,611 of 1,771 | 96 | 12.5 | $983K | 59 | 153 |
| Home inspectors | 25 | #391 of 415 | 13 | 1.7 | Index only | 31 | 6 |
| Insurance agencies | 25 | #1,964 of 2,272 | 158 | 20.6 | $782K | 62 | 100 |
| Dry cleaners | Not scored | Not scored | 4 | 0.5 | $38M | 242 | 4 |
| Laundromats | Not scored | Not scored | 4 | 0.5 | $38M | 303 | 4 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.5 | $20.4M | 148 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.1 | $108.1M | Too few | 6 |
Household spending in Boone County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $81.5M | $1,064 | 111 |
| Gasoline and other fuels | $204.4M | $2,670 | 103 |
| Food away from home | $297.2M | $3,881 | 95 |
| Groceries | $460M | $6,008 | 95 |
| Personal care products and services | $75.6M | $988 | 98 |
| Child care and other personal services | $32.3M | $422 | 73 |
| Memberships, classes and admissions | $69.9M | $913 | 93 |
| Medical and dental services | $108.1M | $1,412 | 110 |
| Pets | $64.7M | $845 | 93 |
| Clothing, shoes and related services | $151.8M | $1,983 | 96 |
| Vehicle insurance | $123.5M | $1,613 | 82 |
| Home repairs, maintenance and insurance | $207.8M | $2,714 | 90 |
| Lawn care, cleaning and other household services | $94.4M | $1,233 | 87 |
| Rent and homeowner costs | $1.1B | $14,021 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Boone County
- Population, 2025 estimate
- 191,746+4.2% since 2020
- Households
- 76,562
- Median age
- 35.8
- Homes lived in by their owners
- 58%
- Vehicles per household
- 1.8
- Land area
- 686 sq. mi.
- People per square mile
- 274
- Median household income
- $72,758+31.5% vs. 2015–2019, before inflation
- Average household income
- $99,630
- Median home value
- $272,800
- Jobs located here
- 106,667
- Daytime population
- 209,431Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Boone County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Boone County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Callaway County, MO44,741 people
- Howard County, MO10,147 people
- Cooper County, MO16,824 people
- Moniteau County, MO15,262 people
- Cole County, MO77,032 people
- Audrain County, MO24,548 people
- Randolph County, MO24,365 people
- Osage County, MO13,402 people
Questions
How fast is Boone County, MO growing?
Population estimates put Boone County at 191,746 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 76,562 households. Against the 2015–2019 survey, median household income rose 31.5%, before inflation.
How much do households in Boone County, MO spend?
Households in Boone County spend about $1.1B a year on rent and homeowner costs, $460M on groceries and $297.2M on food away from home. Relative to the U.S., household spending in Boone County runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on child care and other personal services (73).
Which business types have the highest market scores in Boone County, MO?
Of the business types scored in Boone County, grocery and convenience stores (80), collision repair and body shops (79) and auto repair shops (75) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #184 of 2,402 scored counties.
How does Boone County, MO compare with the U.S.?
Median household income in Boone County is $72,758, 10% below the U.S. median of $80,734. The population rose 4.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $272,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home inspectors (2.8 times the U.S. rate) and lowest for dentists and orthodontists (31% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Boone County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Boone County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in Boone County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Boone County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.