County profile · Missouri
Cape Girardeau County, MO market data
Population, household spending and competition for 56 business types in Cape Girardeau County, each scored against other counties.
- Population, 2025
- 83,999
- +2.7% since 2020
- Households
- 32,454
- Median household income
- $68,464
- +27.4% vs. 2015–2019, before inflation
- Median home value
- $220,700
- Jobs located here
- 39,481
- Highest market score
- 64
- Grocery and convenience stores, #640 of 2,402 scored counties
A site report maps the competitors on map listings around any address in Cape Girardeau County by name and distance, and the households and spending within reach. Or open the report at the center of Cape Girardeau County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 83,999 people live in Cape Girardeau County, in 32,454 households. Population estimates show Cape Girardeau County grew 2.7% from 2020 to 2025, in step with the U.S. (+3.1%). The median household income in Cape Girardeau County is $68,464 a year, 15% below the U.S. median of $80,734. That rose 27.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Cape Girardeau County spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on child care and other personal services (64).
The highest Groundwork market scores in Cape Girardeau County are for grocery and convenience stores (64), gyms (62) and convenience stores (60). Cape Girardeau County ranks #640 of 2,402 scored counties for grocery and convenience stores.
Cape Girardeau County is part of the Cape Girardeau metro area. For its number of households, Cape Girardeau County has the most map listings, relative to the U.S., for car washes and detailers (95% above the U.S. rate) and the fewest for child care centers and preschools (31% below the U.S. rate).
All 56 business types in Cape Girardeau County
Highest Groundwork market score first. Each score compares Cape Girardeau County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 64 | #640 of 2,402 | 59 | 18.2 | $3.2M | 94 | 16 |
| Gyms | 62 | #471 of 1,792 | 24 | 7.4 | $1.1M | 84 | 5 |
| Convenience stores | 60 | #762 of 2,261 | 27 | 8.3 | $7M | 89 | Under 3 |
| Nail salons | 59 | #433 of 1,328 | 17 | 5.2 | $1.8M | 107 | 4 |
| Grocery stores | 57 | #773 of 2,070 | 19 | 5.9 | $9.9M | 107 | 14 |
| Collision repair and body shops | 55 | #547 of 1,327 | 11 | 3.4 | $3.1M | 102 | 10 |
| Roofing and gutters | 54 | #512 of 1,177 | 12 | 3.7 | $6.9M | 82 | 3 |
| Gas stations | 54 | #985 of 2,358 | 36 | 11.1 | $2.5M | 103 | 41 |
| Yoga, Pilates and fitness studios | 53 | #337 of 777 | 8 | 2.5 | $3.3M | 80 | 5 |
| Funeral homes | 52 | #651 of 1,472 | 7 | 2.2 | $660K | 97 | 8 |
| Landscaping and lawn care | 52 | #657 of 1,493 | 14 | 4.3 | $2.7M | 92 | 28 |
| HVAC and plumbing | 52 | #792 of 1,707 | 21 | 6.5 | $3.9M | 83 | 21 |
| Optometrists and eye care | 50 | #675 of 1,302 | 13 | 4.0 | $3.4M | 107 | 11 |
| Barbershops | 50 | #699 of 1,356 | 17 | 5.2 | $1.8M | 95 | Under 3 |
| Child care and preschools | 49 | #842 of 1,611 | 13 | 4.0 | $923K | 92 | 20 |
| Dentists and orthodontists | 49 | #972 of 1,886 | 38 | 11.7 | $1.1M | 117 | 31 |
| Bakeries and dessert shops | 47 | #1,042 of 1,889 | 31 | 9.6 | $3.8M | 92 | 19 |
| Tire shops | 46 | #878 of 1,530 | 16 | 4.9 | $2.2M | 86 | 10 |
| Home repair trades | 46 | #1,250 of 2,057 | 45 | 13.9 | $1.8M | 76 | 40 |
| Gyms, studios and classes | 46 | #1,274 of 2,088 | 49 | 15.1 | $533K | 81 | 14 |
| Hair salons | 46 | #1,382 of 2,339 | 76 | 23.4 | $399K | 93 | 20 |
| Auto repair shops | 46 | #1,385 of 2,378 | 77 | 23.7 | $450K | 101 | 51 |
| Primary care and pediatrics | 45 | #1,019 of 1,656 | 29 | 8.9 | $1.5M | 84 | 60 |
| Coffee shops and cafes | 44 | #1,254 of 2,063 | 38 | 11.7 | $3.1M | 84 | 19 |
| House cleaning | 43 | #546 of 847 | 7 | 2.2 | $5.4M | 85 | 15 |
| Car washes and detailing | 43 | #925 of 1,451 | 24 | 7.4 | $1.4M | 57 | 5 |
| Martial arts and dance studios | 42 | #898 of 1,334 | 17 | 5.2 | $1.5M | 76 | 9 |
| Auto repair and car care | 42 | #1,556 of 2,401 | 141 | 43.4 | $246K | 91 | 69 |
| Electricians | 41 | #805 of 1,160 | 12 | 3.7 | $6.9M | 58 | 16 |
| Pet businesses | 41 | #1,486 of 2,200 | 46 | 14.2 | $555K | 63 | 18 |
| Mortgage brokers and lenders | 40 | #626 of 887 | 16 | 4.9 | Index only | 70 | 3 |
| Chiropractors | 40 | #1,024 of 1,490 | 27 | 8.3 | $1.6M | 67 | 14 |
| Real estate agents and brokers | 40 | #1,585 of 2,176 | 71 | 21.9 | Index only | 112 | 25 |
| Pet grooming and boarding | 39 | #992 of 1,461 | 16 | 4.9 | $1.6M | 63 | 8 |
| Salons, barbers and spas | 39 | #1,785 of 2,385 | 156 | 48.1 | $194K | 91 | 34 |
| Veterinarians | 37 | #1,051 of 1,485 | 17 | 5.2 | $1.5M | 55 | 10 |
| Lawn, cleaning and pest control | 37 | #1,353 of 1,771 | 28 | 8.6 | $1.4M | 81 | 53 |
| Physical therapy | 36 | #1,087 of 1,422 | 27 | 8.3 | $1.6M | 67 | 18 |
| Fast food and sandwich shops | 36 | #1,641 of 2,222 | 52 | 16.0 | $2.3M | 75 | 85 |
| Spas and skin care | 35 | #1,420 of 1,769 | 41 | 12.6 | $740K | 84 | 10 |
| Doctors, dentists and clinics | 34 | #1,952 of 2,394 | 355 | 109.4 | $123K | 80 | 142 |
| Property management | 33 | #742 of 910 | 11 | 3.4 | Index only | 71 | 16 |
| Clothing, shoes and laundry | 33 | #1,779 of 2,210 | 112 | 34.5 | $540K | 61 | 32 |
| Sit-down restaurants | 33 | #1,931 of 2,405 | 218 | 67.2 | $544K | 82 | 78 |
| Real estate | 33 | #1,974 of 2,229 | 98 | 30.2 | Index only | 102 | 55 |
| Pizza | 32 | #1,726 of 2,090 | 40 | 12.3 | $3M | 58 | 85 |
| Restaurants and cafes | 32 | #1,957 of 2,405 | 390 | 120.2 | $304K | 82 | 185 |
| Clothing and shoe stores | 31 | #1,694 of 2,087 | 86 | 26.5 | $704K | 55 | 32 |
| Pet stores | 28 | #815 of 974 | 11 | 3.4 | $2.3M | 51 | Under 3 |
| Dry cleaners | 23 | #474 of 507 | 7 | 2.2 | $8.6M | 55 | Under 3 |
| Pest control | 18 | #672 of 699 | 7 | 2.2 | $5.4M | 53 | 10 |
| Insurance agencies | 16 | #2,170 of 2,272 | 91 | 28.0 | $590K | 47 | 71 |
| Laundromats | Not scored | Not scored | 4 | 1.2 | $15.1M | 121 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.2 | $8.7M | 63 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $43.6M | Too few | 8 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Cape Girardeau County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $34.6M | $1,067 | 111 |
| Gasoline and other fuels | $88.4M | $2,724 | 105 |
| Food away from home | $118.5M | $3,653 | 90 |
| Groceries | $188.8M | $5,818 | 92 |
| Personal care products and services | $30.3M | $935 | 93 |
| Child care and other personal services | $12M | $370 | 64 |
| Memberships, classes and admissions | $26.1M | $805 | 82 |
| Medical and dental services | $43.6M | $1,342 | 104 |
| Pets | $25.5M | $787 | 87 |
| Clothing, shoes and related services | $60.5M | $1,865 | 91 |
| Vehicle insurance | $53.7M | $1,654 | 85 |
| Home repairs, maintenance and insurance | $82.9M | $2,554 | 85 |
| Lawn care, cleaning and other household services | $37.9M | $1,167 | 83 |
| Rent and homeowner costs | $434.8M | $13,396 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cape Girardeau County
- Population, 2025 estimate
- 83,999+2.7% since 2020
- Households
- 32,454
- Median age
- 39.0
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 579 sq. mi.
- People per square mile
- 143
- Median household income
- $68,464+27.4% vs. 2015–2019, before inflation
- Average household income
- $89,147
- Median home value
- $220,700
- Jobs located here
- 39,481
- Daytime population
- 85,255Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cape Girardeau County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cape Girardeau County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Bollinger County, MO10,559 people
- Scott County, MO37,933 people
- Perry County, MO18,976 people
- Mississippi County, MO11,902 people
- Madison County, MO12,729 people
- Stoddard County, MO28,470 people
- Ste. Genevieve County, MO18,571 people
- New Madrid County, MO15,731 people
Questions
How fast is Cape Girardeau County, MO growing?
Population estimates put Cape Girardeau County at 83,999 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 32,454 households. Against the 2015–2019 survey, median household income rose 27.4%, before inflation.
How much do households in Cape Girardeau County, MO spend?
Households in Cape Girardeau County spend about $434.8M a year on rent and homeowner costs, $188.8M on groceries and $118.5M on food away from home. Relative to the U.S., household spending in Cape Girardeau County runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on child care and other personal services (64).
Which business types have the highest market scores in Cape Girardeau County, MO?
Of the business types scored in Cape Girardeau County, grocery and convenience stores (64), gyms (62) and convenience stores (60) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #640 of 2,402 scored counties.
How does Cape Girardeau County, MO compare with the U.S.?
Median household income in Cape Girardeau County is $68,464, 15% below the U.S. median of $80,734. The population rose 2.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $220,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for car washes and detailers (95% above the U.S. rate) and lowest for child care centers and preschools (31% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Cape Girardeau County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cape Girardeau County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Cape Girardeau County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cape Girardeau County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.