County profile · Missouri
Perry County, MO market data
How Perry County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 19,093
- +0.6% since 2020
- Households
- 7,525
- Median household income
- $62,981
- +12.7% vs. 2015–2019, before inflation
- Median home value
- $188,200
- Jobs located here
- 8,927
- Highest market score
- 60
- Home repair trades, #575 of 2,057 scored counties
A site report maps the competitors on map listings around any address in Perry County by name and distance, and the households and spending within reach. Or open the report at the center of Perry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Perry County has an estimated 19,093 people and 7,525 households. Between 2020 and 2025, the population of Perry County grew 0.6%, slower than the U.S. (+3.1%). Median household income in Perry County is $62,981, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 12.7%, before inflation.
Relative to the U.S., household spending in Perry County runs highest on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and lowest on child care and other personal services (62).
Of the business types scored in Perry County, home repair companies (60), medical and dental practices (57) and clothing and shoe stores (53) have the highest Groundwork market scores. For home repair companies, that ranks #575 of 2,057 scored counties.
Against the U.S., map listings per household run highest for convenience stores (2.5 times the U.S. rate) and lowest for real estate agents and brokers (35% below the U.S. rate).
All 56 business types in Perry County
Highest Groundwork market score first. Each score compares Perry County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Home repair trades | 60 | #575 of 2,057 | 7 | 9.3 | $2.7M | 113 | 8 |
| Doctors, dentists and clinics | 57 | #869 of 2,394 | 43 | 57.1 | $231K | 151 | 17 |
| Clothing and shoe stores | 53 | #940 of 2,087 | 10 | 13.3 | $1.4M | 109 | 3 |
| Salons, barbers and spas | 53 | #989 of 2,385 | 26 | 34.6 | $266K | 125 | Under 3 |
| Fast food and sandwich shops | 53 | #1,021 of 2,222 | 9 | 12.0 | $3M | 98 | 13 |
| Clothing, shoes and laundry | 53 | #1,022 of 2,210 | 14 | 18.6 | $992K | 113 | 3 |
| Sit-down restaurants | 53 | #1,045 of 2,405 | 37 | 49.2 | $728K | 110 | 11 |
| Dentists and orthodontists | 51 | #896 of 1,886 | 8 | 10.6 | $1.2M | 126 | 6 |
| Gyms | 49 | #952 of 1,792 | 5 | 6.6 | $1.2M | 90 | Under 3 |
| Gyms, studios and classes | 49 | #1,101 of 2,088 | 9 | 12.0 | $649K | 98 | Under 3 |
| Bakeries and dessert shops | 48 | #1,008 of 1,889 | 7 | 9.3 | $3.8M | 93 | 3 |
| Restaurants and cafes | 48 | #1,281 of 2,405 | 76 | 101.0 | $354K | 96 | 27 |
| Hair salons | 43 | #1,518 of 2,339 | 17 | 22.6 | $407K | 95 | Under 3 |
| Pet businesses | 42 | #1,430 of 2,200 | 9 | 12.0 | $651K | 74 | Under 3 |
| Primary care and pediatrics | 41 | #1,131 of 1,656 | 8 | 10.6 | $1.2M | 70 | Under 3 |
| Coffee shops and cafes | 40 | #1,405 of 2,063 | 11 | 14.6 | $2.4M | 66 | 3 |
| Pizza | 40 | #1,452 of 2,090 | 9 | 12.0 | $3M | 59 | 13 |
| Auto repair and car care | 40 | #1,661 of 2,401 | 37 | 49.2 | $246K | 91 | 23 |
| Lawn, cleaning and pest control | 39 | #1,297 of 1,771 | 7 | 9.3 | $1.2M | 74 | 7 |
| Gas stations | 38 | #1,670 of 2,358 | 16 | 21.3 | $1.5M | 61 | 12 |
| Real estate agents and brokers | 38 | #1,685 of 2,176 | 15 | 19.9 | Index only | 122 | 5 |
| Auto repair shops | 36 | #1,818 of 2,378 | 24 | 31.9 | $379K | 85 | 20 |
| Physical therapy | 35 | #1,105 of 1,422 | 5 | 6.6 | $2M | 83 | 5 |
| Real estate | 34 | #1,916 of 2,229 | 20 | 26.6 | Index only | 115 | 10 |
| Grocery and convenience stores | 32 | #1,911 of 2,402 | 30 | 39.9 | $1.4M | 43 | 5 |
| Collision repair and body shops | 30 | #1,111 of 1,327 | 5 | 6.6 | $1.8M | 59 | 6 |
| Grocery stores | 28 | #1,702 of 2,070 | 8 | 10.6 | $5.4M | 58 | 5 |
| Convenience stores | 27 | #1,896 of 2,261 | 15 | 19.9 | $2.9M | 37 | Under 3 |
| Landscaping and lawn care | 25 | #1,381 of 1,493 | 6 | 8.0 | $1.4M | 49 | 7 |
| Insurance agencies | 24 | #1,977 of 2,272 | 14 | 18.6 | $1M | 80 | 13 |
| Pet grooming and boarding | 20 | #1,362 of 1,461 | 6 | 8.0 | $976K | 38 | Under 3 |
| Child care and preschools | 12 | #1,571 of 1,611 | 10 | 13.3 | $269K | 27 | 12 |
| HVAC and plumbing | Not scored | Not scored | 4 | 5.3 | $4.8M | 101 | 5 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 5.3 | $1.5M | 72 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 5.3 | $1.7M | 104 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 5.3 | $1.7M | 198 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 4.0 | $3.3M | 138 | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 4.0 | Index only | 85 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 4.0 | $3M | 121 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 4.0 | $2M | 72 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 2.7 | $9.6M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 2 | 2.7 | Index only | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.7 | $5M | Too few | 3 |
| Barbershops | Not scored | Not scored | 1 | 1.3 | $6.9M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.3 | $9.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.3 | $13.9M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 1.3 | $1.2M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.3 | $8.7M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.3 | $13.9M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.3 | $9.1M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.3 | $19.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.3 | $9.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Perry County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.1M | $1,207 | 126 |
| Gasoline and other fuels | $23.3M | $3,091 | 119 |
| Food away from home | $26.9M | $3,580 | 88 |
| Groceries | $43.3M | $5,759 | 91 |
| Personal care products and services | $6.9M | $920 | 92 |
| Child care and other personal services | $2.7M | $357 | 62 |
| Memberships, classes and admissions | $5.8M | $777 | 79 |
| Medical and dental services | $9.9M | $1,318 | 102 |
| Pets | $5.9M | $778 | 86 |
| Clothing, shoes and related services | $13.9M | $1,845 | 90 |
| Vehicle insurance | $14.1M | $1,874 | 96 |
| Home repairs, maintenance and insurance | $19.1M | $2,542 | 84 |
| Lawn care, cleaning and other household services | $8.7M | $1,155 | 82 |
| Rent and homeowner costs | $99.8M | $13,258 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Perry County
- Population, 2025 estimate
- 19,093+0.6% since 2020
- Households
- 7,525
- Median age
- 41.8
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 474 sq. mi.
- People per square mile
- 40
- Median household income
- $62,981+12.7% vs. 2015–2019, before inflation
- Average household income
- $87,111
- Median home value
- $188,200
- Jobs located here
- 8,927
- Daytime population
- 18,290Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Perry County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Perry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Ste. Genevieve County, MO18,571 people
- Bollinger County, MO10,559 people
- Madison County, MO12,729 people
- Cape Girardeau County, MO82,735 people
- St. Francois County, MO66,999 people
- Iron County, MO9,446 people
- Scott County, MO37,933 people
- Washington County, MO23,470 people
Questions
How fast is Perry County, MO growing?
Population estimates put Perry County at 19,093 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 7,525 households. Median household income rose 12.7% from the 2015–2019 survey, before inflation.
How much do households in Perry County, MO spend?
Households in Perry County spend about $99.8M a year on rent and homeowner costs, $43.3M on groceries and $26.9M on food away from home. Set against the U.S., households in Perry County spend the most on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and the least on child care and other personal services (62).
Which business types have the highest market scores in Perry County, MO?
The highest Groundwork market scores in Perry County are for home repair companies (60), medical and dental practices (57) and clothing and shoe stores (53). Perry County ranks #575 of 2,057 scored counties for home repair companies.
How does Perry County, MO compare with the U.S.?
The median household income in Perry County is $62,981 a year, 22% below the U.S. median of $80,734. The population rose 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $188,200, against $332,700 for the U.S. For its number of households, Perry County has the most map listings, relative to the U.S., for convenience stores (2.5 times the U.S. rate) and the fewest for real estate agents and brokers (35% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 32 of the 56 business types have a score in Perry County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Perry County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in Perry County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Perry County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.