County profile · Missouri
Ste. Genevieve County, MO market data
How Ste. Genevieve County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 18,689
- +1.1% since 2020
- Households
- 7,137
- Median household income
- $66,339
- +10.3% vs. 2015–2019, before inflation
- Median home value
- $222,200
- Jobs located here
- 6,268
- Highest market score
- 76
- Fast food and sandwich shops, #208 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Ste. Genevieve County by name and distance, and the households and spending within reach. Or open the report at the center of Ste. Genevieve County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Ste. Genevieve County has an estimated 18,689 people and 7,137 households. Population estimates show Ste. Genevieve County grew 1.1% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Ste. Genevieve County is $66,339, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 10.3%, before inflation.
Relative to the U.S., household spending in Ste. Genevieve County runs highest on vehicle maintenance and repairs (an index of 141, where 100 is the U.S. average) and lowest on child care and other personal services (63).
Of the business types scored in Ste. Genevieve County, fast food and sandwich shops (76); medical and dental practices (75); and salons, barbers and spas (72) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #208 of 2,222 scored counties.
Against the U.S., map listings per household run highest for gas stations (80% above the U.S. rate) and lowest for medical and dental practices (60% below the U.S. rate).
All 56 business types in Ste. Genevieve County
Highest Groundwork market score first. Each score compares Ste. Genevieve County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 76 | #208 of 2,222 | 6 | 8.4 | $4.4M | 145 | 8 |
| Doctors, dentists and clinics | 75 | #201 of 2,394 | 24 | 33.6 | $406K | 266 | 11 |
| Salons, barbers and spas | 72 | #230 of 2,385 | 17 | 23.8 | $400K | 188 | Under 3 |
| Pizza | 69 | #350 of 2,090 | 5 | 7.0 | $5.3M | 105 | 8 |
| Hair salons | 67 | #392 of 2,339 | 12 | 16.8 | $567K | 132 | Under 3 |
| Real estate | 66 | #324 of 2,229 | 5 | 7.0 | Index only | 447 | Under 3 |
| Auto repair shops | 63 | #590 of 2,378 | 13 | 18.2 | $744K | 167 | 13 |
| Pet businesses | 61 | #618 of 2,200 | 7 | 9.8 | $824K | 94 | 3 |
| Clothing and shoe stores | 61 | #649 of 2,087 | 8 | 11.2 | $1.7M | 133 | 3 |
| Auto repair and car care | 61 | #691 of 2,401 | 28 | 39.2 | $345K | 129 | 15 |
| Clothing, shoes and laundry | 59 | #754 of 2,210 | 12 | 16.8 | $1.1M | 128 | 3 |
| Bakeries and dessert shops | 52 | #853 of 1,889 | 6 | 8.4 | $4.4M | 107 | 4 |
| Home repair trades | 52 | #926 of 2,057 | 7 | 9.8 | $2.7M | 110 | 12 |
| Insurance agencies | 52 | #1,044 of 2,272 | 10 | 14.0 | $1.5M | 120 | 6 |
| Gas stations | 52 | #1,094 of 2,358 | 14 | 19.6 | $1.8M | 74 | 10 |
| Sit-down restaurants | 51 | #1,120 of 2,405 | 30 | 42.0 | $887K | 134 | 18 |
| Coffee shops and cafes | 49 | #1,051 of 2,063 | 7 | 9.8 | $3.8M | 103 | 4 |
| Grocery and convenience stores | 49 | #1,262 of 2,402 | 19 | 26.6 | $2.2M | 66 | 4 |
| Convenience stores | 48 | #1,202 of 2,261 | 8 | 11.2 | $5.3M | 67 | Under 3 |
| Restaurants and cafes | 48 | #1,278 of 2,405 | 72 | 100.9 | $370K | 100 | 30 |
| Funeral homes | 42 | #934 of 1,472 | 5 | 7.0 | $242K | 36 | Under 3 |
| Grocery stores | 40 | #1,356 of 2,070 | 6 | 8.4 | $7M | 76 | 4 |
| Chiropractors | 37 | #1,091 of 1,490 | 5 | 7.0 | $1.9M | 81 | 5 |
| Veterinarians | 25 | #1,316 of 1,485 | 5 | 7.0 | $1.2M | 42 | 3 |
| Child care and preschools | 23 | #1,446 of 1,611 | 7 | 9.8 | $375K | 37 | 5 |
| Electricians | Not scored | Not scored | 4 | 5.6 | $4.7M | 39 | 7 |
| Gyms, studios and classes | Not scored | Not scored | 4 | 5.6 | $1.4M | 218 | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 4 | 5.6 | Index only | 444 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 5.6 | $1.7M | 194 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 5.6 | $2.4M | 97 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 3 | 4.2 | $3.2M | 330 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 4.2 | $1.9M | 148 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 4.2 | $3.2M | 135 | 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.8 | $4.8M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.8 | $4.8M | Too few | 6 |
| HVAC and plumbing | Not scored | Not scored | 2 | 2.8 | $9.3M | Too few | 5 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.8 | $4.3M | Too few | 10 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 2.8 | $4.3M | Too few | 10 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.8 | $2.9M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.8 | $4.9M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.4 | $13.5M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.4 | $5.8M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.4 | $6.8M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.4 | $9.7M | Too few | 3 |
| Property management | Not scored | Not scored | 1 | 1.4 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.4 | $18.6M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Ste. Genevieve County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.7M | $1,354 | 141 |
| Gasoline and other fuels | $24.8M | $3,468 | 134 |
| Food away from home | $26.6M | $3,728 | 92 |
| Groceries | $42.2M | $5,908 | 93 |
| Personal care products and services | $6.8M | $954 | 95 |
| Child care and other personal services | $2.6M | $367 | 63 |
| Memberships, classes and admissions | $5.8M | $809 | 82 |
| Medical and dental services | $9.7M | $1,365 | 106 |
| Pets | $5.8M | $808 | 89 |
| Clothing, shoes and related services | $13.5M | $1,896 | 92 |
| Vehicle insurance | $15.1M | $2,110 | 108 |
| Home repairs, maintenance and insurance | $18.6M | $2,609 | 86 |
| Lawn care, cleaning and other household services | $8.5M | $1,191 | 84 |
| Rent and homeowner costs | $96.8M | $13,568 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Ste. Genevieve County
- Population, 2025 estimate
- 18,689+1.1% since 2020
- Households
- 7,137
- Median age
- 43.6
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.4
- Land area
- 499 sq. mi.
- People per square mile
- 37
- Median household income
- $66,339+10.3% vs. 2015–2019, before inflation
- Average household income
- $89,259
- Median home value
- $222,200
- Jobs located here
- 6,268
- Daytime population
- 16,178Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ste. Genevieve County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Ste. Genevieve County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- St. Francois County, MO66,999 people
- Perry County, MO18,976 people
- Madison County, MO12,729 people
- Jefferson County, MO229,458 people
- Washington County, MO23,470 people
- Iron County, MO9,446 people
- Bollinger County, MO10,559 people
- St. Louis city, MO288,512 people
Questions
How fast is Ste. Genevieve County, MO growing?
Population estimates put Ste. Genevieve County at 18,689 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 7,137 households. Median household income rose 10.3% from the 2015–2019 survey, before inflation.
How much do households in Ste. Genevieve County, MO spend?
Households in Ste. Genevieve County spend about $96.8M a year on rent and homeowner costs, $42.2M on groceries and $26.6M on food away from home. Set against the U.S., households in Ste. Genevieve County spend the most on vehicle maintenance and repairs (an index of 141, where 100 is the U.S. average) and the least on child care and other personal services (63).
Which business types have the highest market scores in Ste. Genevieve County, MO?
The highest Groundwork market scores in Ste. Genevieve County are for fast food and sandwich shops (76); medical and dental practices (75); and salons, barbers and spas (72). Ste. Genevieve County ranks #208 of 2,222 scored counties for fast food and sandwich shops.
How does Ste. Genevieve County, MO compare with the U.S.?
The median household income in Ste. Genevieve County is $66,339 a year, 18% below the U.S. median of $80,734. The population rose 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $222,200, against $332,700 for the U.S. For its number of households, Ste. Genevieve County has the most map listings, relative to the U.S., for gas stations (80% above the U.S. rate) and the fewest for medical and dental practices (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 25 of the 56 business types have a score in Ste. Genevieve County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ste. Genevieve County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Ste. Genevieve County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ste. Genevieve County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.