Groundwork

Fitness and classes · Small-town market · Minnesota

Gyms in the Alexandria, MN area

Competitor counts, household spending and official business counts for gyms in the Alexandria, MN area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 40 out of 100: Lower middle

Ranked #365 of 506 scored small-town markets
#16 of 18 scored small-town markets based in Minnesota

Listings
23
7 chain locations (30%)
Official establishments
7
All fitness and recreational sports centers
Household spending a year
$16M
On memberships, classes and admissions · $913 a household
Spending per listing
$696K
47% below the U.S.
Listings per 10k households
13.1
72% above the U.S.
Population, 2025
40,120
+2.6% since 2020

See the gyms around any address in the Alexandria area

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Alexandria area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Alexandria area spend about $16M a year on memberships, classes and admissions, or $913 per household, 7% below the U.S. average. Spread across 23 gyms, that is $696K per gym, 47% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

The Alexandria area has 23 gyms on map listings as of September 2026. 7 of them (30%) are chain locations, against 28% across the U.S. Per 10,000 households, that is 13.1, 72% above the U.S. rate of 7.6.

Official counts show 7 businesses with payroll classed as fitness and recreational sports centers in the Alexandria area in 2023. That is one for every 2,503 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.

Population estimates show the Alexandria area grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%). The Alexandria area scores 40 (lower middle) on the Groundwork market score for gyms, ranking #365 of 506 scored small-town markets and #16 of 18 scored small-town markets based in Minnesota.

How the Alexandria area compares

The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Alexandria, MN area compared with Minnesota and the U.S.
MeasureAlexandria areaMinnesotaU.S.
Listings per 10k households13.18.47.6
Spending per listing$696K$1.3M$1.3M
Households per official establishment (all fitness and recreational sports centers)2,5033,0863,109
Official establishment growth, 2019–2023n/a−0.1%+5.8%
Population growth, 2020–2025+2.6%+2.1%+3.1%
Spending per household on memberships, classes and admissions$913$1,085$983
Median household income$79,043$89,062$80,734
Groundwork market score4054

Official counts and lending

Businesses

Official establishments, 2019 to 2023
7All fitness and recreational sports centers
Employees, 2023
15
Annual payroll, 2023
$199K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
237 chain locations
Listings at the U.S. rate for this spending
12The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Alexandria area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in the Alexandria area

Population, 2025 estimate
40,120+2.6% since 2020
Households
17,519
Median age
44.3
Homes lived in by their owners
76%
Vehicles per household
2.0
Land area
637 sq. mi.
People per square mile
62
Median household income
$79,043+23.9% vs. 2015–2019, before inflation
Average household income
$101,237
Median home value
$321,400
Jobs located here
19,394
Daytime population
39,998Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Alexandria area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of the Alexandria area. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring small-town markets in Minnesota for gyms, numbered among those based in Minnesota (a market based in another state is listed without a number), with the Alexandria area marked.

Top small-town markets in Minnesota

Small-town markets in Minnesota ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Brainerd, MN72296.9$1.2M+4.3%#39 of 506
2Austin, MN69117.0$1.2M+2.3%#55 of 506
3Fergus Falls, MN66228.7$969K+1.6%#82 of 506
4Grand Rapids, MN64126.5$1.2M+0.9%#104 of 506
5Owatonna, MN59106.6$1.4M+0.2%#157 of 506
6Worthington, MN5567.8$1M+0.6%#204 of 506
Wahpeton, ND-MN5588.4$1M0.0%#206 of 506
7Faribault-Northfield, MN54229.4$1M+4.2%#222 of 506
8Willmar, MN481810.2$846K+2.3%#282 of 506
9Winona, MN47167.9$1.1M+1.8%#285 of 506
16Alexandria, MN402313.1$696K+2.6%#365 of 506

Other business types in the Alexandria area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in the Alexandria, MN area?

Map listings as of September 2026 show 23 gyms in the Alexandria area. 7 of them (30%) are chain locations. The listings count gyms and fitness centers. Official counts show 7 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

How much do households in the Alexandria, MN area spend on memberships, classes and admissions?

About $16M a year, or $913 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 23 gyms on map listings, it comes to $696K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 17,519 households in the Alexandria area and national spending patterns by income.

How does the Alexandria, MN area compare with the U.S. for gyms?

The Alexandria area has 13.1 gyms per 10,000 households, 72% above the U.S. rate of 7.6. Spending per gym is $696K, 47% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, the Alexandria area would have about 12, against 23 on map listings. There is one business with payroll in the industry for every 2,503 households, against one for every 3,109 across the U.S.

How fast is the Alexandria, MN area growing?

Population estimates put the Alexandria area at 40,120 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 17,519 households. Median household income in the Alexandria area is $79,043, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Alexandria area scores 40 for gyms (lower middle), #365 of 506 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Alexandria area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in the Alexandria area

Screening a site or an acquisition in the Alexandria area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Alexandria area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.