Food and drink · Metro area · Massachusetts
Bakeries and dessert shops in the Springfield, MA metro area
Competitor counts, household spending and official business counts for bakeries and dessert shops in the Springfield, MA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #240 of 387 scored metro areas
#3 of 6 scored metro areas based in Massachusetts
- Listings
- 150
- 56 chain locations (37%)
- Official establishments
- 130
- All snack bars and retail bakeries · +18.2% since 2019
- Household spending a year
- $696M
- On food away from home · $3,773 a household
- Spending per listing
- $4.6M
- 12% above the U.S.
- Listings per 10k households
- 8.1
- 17% below the U.S.
- Population, 2025
- 464,338
- +0.2% since 2020
See the bakeries and dessert shops around any address in the Springfield metro area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 150 bakeries and dessert shops in the Springfield metro area. Chain locations make up 37% of them, against 35% across the U.S. Per 10,000 households, that is 8.1, 17% below the U.S. rate of 9.8.
At $3,773 per household (7% below the U.S. average), households in the Springfield metro area spend about $696M a year on food away from home. Spread across 150 bakeries and dessert shops, that is $4.6M per shop, 12% above the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.
Official counts show 130 businesses with payroll classed as snack bars and retail bakeries in the Springfield metro area in 2023, up 18.2% from 2019. That is one for every 1,419 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Official counts list 20 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $275K have gone to businesses classed as snack bars and retail bakeries in the Springfield metro area.
Population estimates put the population change in the Springfield metro area from 2020 to 2025 at +0.2%, slower than the U.S. (+3.1%). The Springfield metro area scores 45 (lower middle) on the Groundwork market score for bakeries and dessert shops, ranking #240 of 387 scored metro areas and #3 of 6 scored metro areas based in Massachusetts.
How the Springfield metro area compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Springfield metro area | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.1 | 12.0 | 9.8 |
| Spending per listing | $4.6M | $3.9M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 1,419 | 931 | 1,369 |
| Official establishment growth, 2019–2023 | +18.2% | +14.8% | +24.6% |
| Population growth, 2020–2025 | +0.2% | +2.4% | +3.1% |
| Spending per household on food away from home | $3,773 | $4,685 | $4,070 |
| Median household income | $71,306 | $103,960 | $80,734 |
| Groundwork market score | 45 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 130All snack bars and retail bakeries · +18.2% over the period
- Employees, 2023
- 1,621
- Annual payroll, 2023
- $34.9M
- One-person businesses, 2023
- 20All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 15056 chain locations
- Listings at the U.S. rate for this spending
- 168The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $275K
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Springfield metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Springfield metro area
- Population, 2025 estimate
- 464,338+0.2% since 2020
- Households
- 184,471
- Median age
- 40.6
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.6
- Land area
- 617 sq. mi.
- People per square mile
- 750
- Median household income
- $71,306
- Average household income
- $94,828
- Median home value
- $298,800
- Jobs located here
- 204,758
- Daytime population
- 449,264Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Springfield metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Massachusetts
Every Massachusetts market ranked →The highest-scoring metro areas in Massachusetts for bakeries and dessert shops, numbered among those based in Massachusetts (a market based in another state is listed without a number), with the Springfield metro area marked.
Top metro areas in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Worcester, MA | 49 | 367 | 10.9 | $4.1M | +3.7% | #204 of 387 |
| 2Amherst Town-Northampton, MA | 49 | 65 | 10.5 | $4M | +10.4% | #205 of 387 |
| 3Springfield, MA | 45 | 150 | 8.1 | $4.6M | +0.2% | #240 of 387 |
| 4Boston-Cambridge-Newton, MA-NH | 45 | 2,342 | 12.1 | $4.1M | +2.3% | #245 of 387 |
| Providence-Warwick, RI-MA | 31 | 889 | 13.2 | $3.2M | +2.1% | #335 of 387 |
| 5Barnstable Town, MA | 29 | 219 | 20.7 | $2.2M | +2.4% | #354 of 387 |
| 6Pittsfield, MA | 25 | 73 | 12.7 | $3.1M | −1.2% | #369 of 387 |
Other business types in the Springfield metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes62
- Sit-down restaurants50
- Fast food and sandwich shops65
- Pizza47
- Coffee shops and cafes50
- Bakeries and dessert shops45
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the Springfield, MA metro area?
The Springfield metro area has 150 bakeries and dessert shops on map listings as of September 2026. 56 of them (37%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 130 businesses with payroll classed as snack bars and retail bakeries in 2023, up 18.2% from 2019. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts also show 20 one-person businesses without payroll.
How much do households in the Springfield, MA metro area spend on food away from home?
About $696M a year, or $3,773 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 150 bakeries and dessert shops on map listings, it comes to $4.6M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 184,471 households in the Springfield metro area and national spending patterns by income.
How does the Springfield, MA metro area compare with the U.S. for bakeries and dessert shops?
The Springfield metro area has 8.1 bakeries and dessert shops per 10,000 households, 17% below the U.S. rate of 9.8. Spending per shop is $4.6M, 12% above the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, the Springfield metro area would have about 168, against 150 on map listings. There is one business with payroll in the industry for every 1,419 households, against one for every 1,369 across the U.S. The official count rose 18.2% from 2019 to 2023, against +24.6% for the U.S.
How fast is the Springfield, MA metro area growing?
Population estimates put the Springfield metro area at 464,338 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 184,471 households. Median household income in the Springfield metro area is $71,306, 12% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Springfield metro area scores 45 for bakeries and dessert shops (lower middle), #240 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Springfield metro area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Springfield metro area
Screening a site or an acquisition in the Springfield metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.