Groundwork

Pets · Metro area · Massachusetts

Pet businesses in the Barnstable Town, MA metro area

How the Barnstable Town, MA metro area compares with other metro areas and the U.S. for pet businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 16 out of 100: Low

Ranked #379 of 387 scored metro areas
#5 of 6 scored metro areas based in Massachusetts

Listings
146
18 chain locations (12%)
Official establishments
91
+8.3% since 2019
Household spending a year
$78.4M
On pets · $741 a household
Spending per listing
$537K
39% below the U.S.
Listings per 10k households
13.8
33% above the U.S.
Population, 2025
233,539
+2.4% since 2020

See the pet businesses around any address in the Barnstable Town metro area

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Barnstable Town metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For pet businesses, the Barnstable Town metro area has a Groundwork market score of 16 (low): #379 of 387 scored metro areas and #5 of 6 scored metro areas based in Massachusetts. That puts it in the bottom quarter of metro areas.

As of September 2026, map listings count 146 pet businesses in the Barnstable Town metro area. Chain locations make up 12% of them, against 17% across the U.S. That is 13.8 per 10,000 households, 33% above the U.S. rate of 10.4.

Households in the Barnstable Town metro area spend about $78.4M a year on pets, or $741 per household, 18% below the U.S. average. Spread across 146 pet businesses, that is $537K per business, 39% below the U.S. figure of $878K.

The official count of businesses with payroll classed as pet care, veterinarians and pet stores in the Barnstable Town metro area was 91 in 2023, up 8.3% from 2019. That is one for every 1,162 households, against one for every 1,852 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $1.1M have gone to businesses classed as pet care, veterinarians and pet stores in the Barnstable Town metro area. Between 2020 and 2025, the population of the Barnstable Town metro area grew 2.4%, slower than the U.S. (+3.1%).

How the Barnstable Town metro area compares

The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Barnstable Town, MA metro area compared with Massachusetts and the U.S.
MeasureBarnstable Town metro areaMassachusettsU.S.
Listings per 10k households13.810.210.4
Spending per listing$537K$759K$878K
Households per official establishment1,1621,7981,852
Official establishment growth, 2019–2023+8.3%+8.3%+11.4%
Population growth, 2020–2025+2.4%+2.4%+3.1%
Spending per household on pets$741$776$909
Median household income$95,241$103,960$80,734
Groundwork market score1636

Official counts and lending

Businesses

Official establishments, 2019 to 2023
91+8.3% over the period
Employees, 2023
850
Annual payroll, 2023
$45.4M
One-person businesses, 2023
229Businesses with no payroll
Map listings, September 2026
14618 chain locations
Listings at the U.S. rate for this spending
89The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$1.1M

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Barnstable Town metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Barnstable Town metro area

Population, 2025 estimate
233,539+2.4% since 2020
Households
105,777
Median age
53.8
Homes lived in by their owners
81%
Vehicles per household
1.8
Land area
394 sq. mi.
People per square mile
588
Median household income
$95,241+28.1% vs. 2015–2019, before inflation
Average household income
$134,349
Median home value
$629,000
Jobs located here
87,424
Daytime population
221,377Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Barnstable Town metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of the Barnstable Town metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Massachusetts

Every Massachusetts market ranked →

The highest-scoring metro areas in Massachusetts for pet businesses, numbered among those based in Massachusetts (a market based in another state is listed without a number), with the Barnstable Town metro area marked.

Top metro areas in Massachusetts

Metro areas in Massachusetts ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Springfield, MA441478.0$767K+0.2%#242 of 387
2Boston-Cambridge-Newton, MA-NH412,02110.4$790K+2.3%#266 of 387
3Worcester, MA3237911.3$648K+3.7%#325 of 387
Providence-Warwick, RI-MA2574611.0$620K+2.1%#357 of 387
4Amherst Town-Northampton, MA239615.5$447K+10.4%#367 of 387
5Barnstable Town, MA1614613.8$537K+2.4%#379 of 387
6Pittsfield, MA157112.3$519K−1.2%#382 of 387

Other business types in the Barnstable Town metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in the Barnstable Town, MA metro area?

The Barnstable Town metro area has 146 pet businesses on map listings as of September 2026. 18 of them (12%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 91 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 8.3% from 2019. Official counts list 229 one-person businesses without payroll.

How much do households in the Barnstable Town, MA metro area spend on pets?

About $78.4M a year, or $741 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 146 pet businesses on map listings, it comes to $537K per business. It is estimated from the incomes of the 105,777 households in the Barnstable Town metro area and national spending patterns by income.

How does the Barnstable Town, MA metro area compare with the U.S. for pet businesses?

The Barnstable Town metro area has 13.8 pet businesses per 10,000 households, 33% above the U.S. rate of 10.4. Spending per business is $537K, 39% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Barnstable Town metro area would have about 89, against 146 on map listings. There is one business with payroll in the industry for every 1,162 households, against one for every 1,852 across the U.S. The official count rose 8.3% from 2019 to 2023, against +11.4% for the U.S.

How fast is the Barnstable Town, MA metro area growing?

Population estimates put the Barnstable Town metro area at 233,539 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 105,777 households. The median household income in the Barnstable Town metro area is $95,241 a year, 18% above the U.S. median of $80,734. That rose 28.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Barnstable Town metro area scores 16 for pet businesses (low), #379 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Barnstable Town metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in the Barnstable Town metro area

Screening a site or an acquisition in the Barnstable Town metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Barnstable Town metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.