Clothing and laundry · Metro area · Wisconsin
Laundromats in the Wausau, WI metro area
Competitor counts, household spending and official business counts for laundromats in the Wausau, WI metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #132 of 364 scored metro areas
#3 of 13 scored metro areas based in Wisconsin
- Listings
- 8
- 1 chain location (13%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $113.7M
- On clothing, shoes and related services · $1,965 a household
- Spending per listing
- $14.2M
- 14% above the U.S.
- Listings per 10k households
- 1.4
- 13% below the U.S.
- Population, 2025
- 139,432
- +1.0% since 2020
See the laundromats around any address in the Wausau metro area
The site report maps the laundromats on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wausau metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Wausau metro area spend about $113.7M a year on clothing, shoes and related services, or $1,965 per household, 4% below the U.S. average. Spread across 8 laundromats, that is $14.2M per laundromat, 14% above the U.S. figure of $12.5M. The spending figure covers all clothing, shoes and related services, not only laundromats.
The Wausau metro area has 8 laundromats on map listings as of September 2026. One of them (13%) is a chain location, against 19% across the U.S. Per 10,000 households, that is 1.4, 13% below the U.S. rate of 1.6.
The official count of businesses with payroll classed as coin-operated laundries in the Wausau metro area was 3 in 2023. That is one for every 19,289 households, against one for every 11,865 across the U.S.
Population estimates show the Wausau metro area grew 1.0% from 2020 to 2025, slower than the U.S. (+3.1%). The Wausau metro area scores 57 (upper middle) on the Groundwork market score for laundromats, ranking #132 of 364 scored metro areas and #3 of 13 scored metro areas based in Wisconsin.
How the Wausau metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the laundromats counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wausau metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.4 | 1.8 | 1.6 |
| Spending per listing | $14.2M | $11.3M | $12.5M |
| Households per official establishment | 19,289 | 18,098 | 11,865 |
| Official establishment growth, 2019–2023 | n/a | +15.1% | +3.0% |
| Population growth, 2020–2025 | +1.0% | +1.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,965 | $2,003 | $2,055 |
| Median household income | $77,884 | $77,485 | $80,734 |
| Groundwork market score | 57 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 3
- Annual payroll, 2023
- $48K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 81 chain location
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as coin-operated laundries in the Wausau metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Wausau metro area
- Population, 2025 estimate
- 139,432+1.0% since 2020
- Households
- 57,866
- Median age
- 42.0
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 1,545 sq. mi.
- People per square mile
- 90
- Median household income
- $77,884
- Average household income
- $97,899
- Median home value
- $219,600
- Jobs located here
- 72,449
- Daytime population
- 141,458Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wausau metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the laundromats on map listings by name and distance.
Or open the report at the center of the Wausau metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardLaundromats across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for laundromats, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Wausau metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | 82 | 162 | 1.1 | $21.2M | +2.6% | #13 of 364 |
| 1Appleton, WI | 80 | 11 | 1.1 | $18.9M | +2.7% | #20 of 364 |
| 2Madison, WI | 77 | 46 | 1.5 | $14.3M | +4.1% | #30 of 364 |
| 3Wausau, WI | 57 | 8 | 1.4 | $14.2M | +1.0% | #132 of 364 |
| 4Green Bay, WI | 56 | 17 | 1.2 | $16M | +2.5% | #140 of 364 |
| 5Racine-Mount Pleasant, WI | 55 | 11 | 1.4 | $14.6M | +0.4% | #151 of 364 |
| 6Sheboygan, WI | 54 | 6 | 1.2 | $16M | 0.0% | #155 of 364 |
| 7La Crosse-Onalaska, WI-MN | 50 | 12 | 1.7 | $11.7M | +0.4% | #181 of 364 |
| 8Eau Claire, WI | 44 | 14 | 1.9 | $10M | +2.6% | #215 of 364 |
| 9Milwaukee-Waukesha, WI | 42 | 115 | 1.8 | $11.7M | 0.0% | #224 of 364 |
Other business types in the Wausau metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry67
- Clothing and shoe stores70
- Laundromats57
- Dry cleaners50
Home services
Real estate
Funeral services
Questions
How many laundromats are in the Wausau, WI metro area?
Map listings as of September 2026 show 8 laundromats in the Wausau metro area. One of them (13%) is a chain location. The listings count laundromats. Official counts show 3 businesses with payroll classed as coin-operated laundries in 2023.
How much do households in the Wausau, WI metro area spend on clothing, shoes and related services?
About $113.7M a year, or $1,965 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 8 laundromats on map listings, it comes to $14.2M per laundromat. That spending covers all clothing, shoes and related services, which laundromats share with other businesses in the trade. It is estimated from the incomes of the 57,866 households in the Wausau metro area and national spending patterns by income.
How does the Wausau, WI metro area compare with the U.S. for laundromats?
The Wausau metro area has 1.4 laundromats per 10,000 households, 13% below the U.S. rate of 1.6. Spending per laundromat is $14.2M, 14% above the U.S. figure of $12.5M. At the U.S. ratio of laundromats to household spending, the Wausau metro area would have about 9, against 8 on map listings. There is one business with payroll in the industry for every 19,289 households, against one for every 11,865 across the U.S.
How fast is the Wausau, WI metro area growing?
Population estimates put the Wausau metro area at 139,432 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 57,866 households. Median household income in the Wausau metro area is $77,884, 4% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wausau metro area scores 57 for laundromats (upper middle), #132 of 364 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wausau metro area. It maps the laundromats on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for laundromats · All 56 business types in the Wausau metro area
Screening a site or an acquisition in the Wausau metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wausau metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.