Small-town market profile · Kentucky
Glasgow, KY area market data
Population, household spending and competition for 56 business types in the Glasgow area, each scored against other small-town markets.
- Population, 2025
- 56,224
- +2.6% since 2020
- Households
- 22,117
- Median household income
- $50,729
- +24.0% vs. 2015–2019, before inflation
- Median home value
- $165,700
- Jobs located here
- 17,233
- Highest market score
- 80
- Landscaping and lawn care, #17 of 399 scored small-town markets
A site report maps the competitors on map listings around any address in the Glasgow area by name and distance, and the households and spending within reach. Or open the report at the center of the Glasgow area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 56,224 people live in the Glasgow area, in 22,117 households. Population estimates put the population change in the Glasgow area from 2020 to 2025 at +2.6%, slower than the U.S. (+3.1%). The median household income in the Glasgow area is $50,729 a year, 37% below the U.S. median of $80,734. That rose 24.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Glasgow area spend the most on vehicle insurance (an index of 131, where 100 is the U.S. average) and the least on memberships, classes and admissions (52).
The highest Groundwork market scores in the Glasgow area are for landscaping and lawn care companies (80); insurance agencies (78); and lawn care, cleaning and pest control companies (71). The Glasgow area ranks #17 of 399 scored small-town markets for landscaping and lawn care companies.
The Glasgow area takes in 2 counties: Barren County and Metcalfe County. For its number of households, the Glasgow area has the most map listings, relative to the U.S., for gas stations (66% above the U.S. rate) and the fewest for spas and skin care studios (57% below the U.S. rate).
All 56 business types in the Glasgow area
Highest Groundwork market score first. Each score compares the Glasgow area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 80 | #17 of 399 | 7 | 3.2 | $4M | 135 | 8 |
| Insurance agencies | 78 | #63 of 537 | 28 | 12.7 | $2M | 161 | 17 |
| Lawn, cleaning and pest control | 71 | #63 of 481 | 16 | 7.2 | $1.7M | 103 | 8 |
| Home repair trades | 66 | #83 of 526 | 19 | 8.6 | $2.8M | 116 | 24 |
| Real estate | 65 | #89 of 536 | 39 | 17.6 | Index only | 172 | 10 |
| Bakeries and dessert shops | 65 | #94 of 507 | 11 | 5.0 | $6.2M | 150 | 8 |
| Real estate agents and brokers | 62 | #113 of 533 | 34 | 15.4 | Index only | 157 | 5 |
| Hair salons | 62 | #133 of 538 | 35 | 15.8 | $472K | 110 | 5 |
| Gyms | 61 | #131 of 506 | 8 | 3.6 | $1.4M | 109 | Under 3 |
| Coffee shops and cafes | 60 | #161 of 529 | 15 | 6.8 | $4.6M | 123 | 8 |
| Car washes and detailing | 58 | #153 of 441 | 9 | 4.1 | $2.2M | 87 | 3 |
| Dentists and orthodontists | 58 | #186 of 526 | 13 | 5.9 | $1.6M | 164 | 14 |
| Gas stations | 58 | #188 of 536 | 40 | 18.1 | $1.6M | 69 | 28 |
| Pet stores | 57 | #74 of 220 | 5 | 2.3 | $3.2M | 70 | Under 3 |
| Spas and skin care | 57 | #174 of 504 | 11 | 5.0 | $1.5M | 171 | Under 3 |
| Salons, barbers and spas | 57 | #185 of 538 | 68 | 30.7 | $243K | 114 | 8 |
| HVAC and plumbing | 56 | #170 of 476 | 13 | 5.9 | $4.1M | 87 | 14 |
| Child care and preschools | 56 | #184 of 454 | 11 | 5.0 | $644K | 64 | 4 |
| Pet grooming and boarding | 55 | #156 of 387 | 9 | 4.1 | $1.8M | 70 | 4 |
| Physical therapy | 55 | #178 of 400 | 10 | 4.5 | $2.1M | 87 | 3 |
| Restaurants and cafes | 52 | #245 of 538 | 188 | 85.0 | $363K | 98 | 86 |
| Pest control | 49 | #44 of 85 | 5 | 2.3 | $5.5M | 54 | Under 3 |
| Gyms, studios and classes | 49 | #295 of 535 | 19 | 8.6 | $598K | 90 | 6 |
| Nail salons | 48 | #219 of 387 | 8 | 3.6 | $2.1M | 123 | Under 3 |
| Doctors, dentists and clinics | 48 | #287 of 538 | 118 | 53.4 | $178K | 117 | 53 |
| Sit-down restaurants | 48 | #291 of 538 | 102 | 46.1 | $669K | 101 | 36 |
| Grocery and convenience stores | 48 | #306 of 538 | 54 | 24.4 | $2.2M | 65 | 11 |
| Tire shops | 47 | #243 of 431 | 12 | 5.4 | $1.6M | 66 | 4 |
| Auto repair and car care | 47 | #307 of 538 | 94 | 42.5 | $210K | 78 | 31 |
| Auto repair shops | 47 | #317 of 538 | 59 | 26.7 | $335K | 75 | 19 |
| Funeral homes | 46 | #200 of 365 | 9 | 4.1 | $350K | 52 | Under 3 |
| Primary care and pediatrics | 45 | #281 of 458 | 16 | 7.2 | $1.3M | 74 | 19 |
| Chiropractors | 43 | #262 of 426 | 9 | 4.1 | $2.3M | 98 | 9 |
| Convenience stores | 42 | #362 of 529 | 24 | 10.9 | $4.9M | 63 | Under 3 |
| Optometrists and eye care | 40 | #288 of 400 | 10 | 4.5 | $2.1M | 67 | 4 |
| Pizza | 40 | #357 of 520 | 20 | 9.0 | $3.4M | 67 | 41 |
| Martial arts and dance studios | 37 | #281 of 378 | 7 | 3.2 | $1.6M | 80 | 6 |
| Clothing, shoes and laundry | 36 | #405 of 536 | 51 | 23.1 | $688K | 78 | 15 |
| Pet businesses | 36 | #421 of 527 | 29 | 13.1 | $549K | 63 | 14 |
| Grocery stores | 34 | #405 of 506 | 24 | 10.9 | $4.9M | 53 | 9 |
| Clothing and shoe stores | 32 | #427 of 536 | 44 | 19.9 | $797K | 63 | 15 |
| Fast food and sandwich shops | 31 | #446 of 537 | 40 | 18.1 | $1.7M | 56 | 41 |
| Barbershops | 28 | #316 of 377 | 14 | 6.3 | $1.2M | 63 | Under 3 |
| Veterinarians | 28 | #342 of 398 | 12 | 5.4 | $1.3M | 49 | 10 |
| Collision repair and body shops | Not scored | Not scored | 4 | 1.8 | $4.9M | 160 | 3 |
| House cleaning | Not scored | Not scored | 4 | 1.8 | $6.9M | 108 | Under 3 |
| Laundromats | Not scored | Not scored | 4 | 1.8 | $8.8M | 70 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.8 | Index only | 186 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 1.8 | $13.4M | 158 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.8 | $2.8M | 70 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 0.9 | $26.8M | Too few | 10 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $35.1M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $19.8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.5 | Index only | Too few | 4 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in the Glasgow area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $19.8M | $894 | 93 |
| Gasoline and other fuels | $65.8M | $2,973 | 115 |
| Food away from home | $68.3M | $3,086 | 76 |
| Groceries | $118.7M | $5,365 | 85 |
| Personal care products and services | $16.5M | $746 | 74 |
| Child care and other personal services | $7.1M | $320 | 55 |
| Memberships, classes and admissions | $11.4M | $514 | 52 |
| Medical and dental services | $21M | $949 | 74 |
| Pets | $15.9M | $720 | 79 |
| Clothing, shoes and related services | $35.1M | $1,586 | 77 |
| Vehicle insurance | $56.6M | $2,558 | 131 |
| Home repairs, maintenance and insurance | $53.5M | $2,420 | 80 |
| Lawn care, cleaning and other household services | $27.7M | $1,254 | 89 |
| Rent and homeowner costs | $290.8M | $13,149 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Glasgow area
- Population, 2025 estimate
- 56,224+2.6% since 2020
- Households
- 22,117
- Median age
- 40.6
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 777 sq. mi.
- People per square mile
- 71
- Median household income
- $50,729+24.0% vs. 2015–2019, before inflation
- Average household income
- $71,979
- Median home value
- $165,700
- Jobs located here
- 17,233
- Daytime population
- 50,485Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Glasgow area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Glasgow area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Glasgow area 2
- Barren County, KY44,938 people
- Metcalfe County, KY10,425 people
Other markets based in Kentucky 12
- Louisville/Jefferson County, KY-IN metro area1,372,558 people
- Lexington-Fayette, KY metro area522,560 people
- Bowling Green, KY metro area186,959 people
- Elizabethtown, KY metro area127,049 people
- Owensboro, KY metro area112,762 people
- Paducah, KY-IL metro area102,748 people
- Corbin, KY area149,689 people
- Richmond-Berea, KY area125,967 people
- Pikeville, KY area91,951 people
- Frankfort, KY area76,195 people
- Somerset, KY area65,897 people
- Henderson, KY area57,122 people
Questions
How fast is the Glasgow, KY area growing?
Population estimates put the Glasgow area at 56,224 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 22,117 households. Against the 2015–2019 survey, median household income rose 24.0%, before inflation.
How much do households in the Glasgow, KY area spend?
Households in the Glasgow area spend about $290.8M a year on rent and homeowner costs, $118.7M on groceries and $68.3M on food away from home. Relative to the U.S., household spending in the Glasgow area runs highest on vehicle insurance (an index of 131, where 100 is the U.S. average) and lowest on memberships, classes and admissions (52).
Which business types have the highest market scores in the Glasgow, KY area?
Of the business types scored in the Glasgow area, landscaping and lawn care companies (80); insurance agencies (78); and lawn care, cleaning and pest control companies (71) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #17 of 399 scored small-town markets.
How does the Glasgow, KY area compare with the U.S.?
Median household income in the Glasgow area is $50,729, 37% below the U.S. median of $80,734. The population rose 2.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $165,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (66% above the U.S. rate) and lowest for spas and skin care studios (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in the Glasgow area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Glasgow area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kentucky · Every U.S. market · How we measure
Screening a site or an acquisition in the Glasgow area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Glasgow area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.