Small-town market profile · Kentucky
Campbellsville, KY area market data
Population, household spending and competition for 56 business types in the Campbellsville area, each scored against other small-town markets.
- Population, 2025
- 38,407
- +3.4% since 2020
- Households
- 14,681
- Median household income
- $56,014
- +34.9% vs. 2015–2019, before inflation
- Median home value
- $162,400
- Jobs located here
- 12,817
- Highest market score
- 75
- Sit-down restaurants, #42 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Campbellsville area by name and distance, and the households and spending within reach. Or open the report at the center of the Campbellsville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 38,407 people live in the Campbellsville area, in 14,681 households. Population estimates show the Campbellsville area grew 3.4% from 2020 to 2025, in step with the U.S. (+3.1%). The median household income in the Campbellsville area is $56,014 a year, 31% below the U.S. median of $80,734. That rose 34.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Campbellsville area spend the most on vehicle insurance (an index of 131, where 100 is the U.S. average) and the least on memberships, classes and admissions (53).
The highest Groundwork market scores in the Campbellsville area are for sit-down restaurants (75), restaurants and cafes (73) and grocery stores (72). The Campbellsville area ranks #42 of 538 scored small-town markets for sit-down restaurants.
The Campbellsville area takes in 2 counties: Taylor County and Green County. For its number of households, the Campbellsville area has the most map listings, relative to the U.S., for gas stations (twice the U.S. rate) and the fewest for real estate agents and brokers (49% below the U.S. rate).
All 56 business types in the Campbellsville area
Highest Groundwork market score first. Each score compares the Campbellsville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Sit-down restaurants | 75 | #42 of 538 | 49 | 33.4 | $941K | 142 | 17 |
| Restaurants and cafes | 73 | #61 of 538 | 101 | 68.8 | $457K | 123 | 46 |
| Grocery stores | 72 | #59 of 506 | 7 | 4.8 | $11.4M | 123 | 4 |
| Insurance agencies | 67 | #129 of 537 | 25 | 17.0 | $1.5M | 120 | 14 |
| Lawn, cleaning and pest control | 66 | #93 of 481 | 11 | 7.5 | $1.7M | 100 | 14 |
| Pet grooming and boarding | 65 | #84 of 387 | 5 | 3.4 | $2.2M | 85 | Under 3 |
| Coffee shops and cafes | 63 | #119 of 529 | 9 | 6.1 | $5.1M | 138 | Under 3 |
| Bakeries and dessert shops | 62 | #118 of 507 | 8 | 5.4 | $5.8M | 139 | Under 3 |
| Grocery and convenience stores | 62 | #162 of 538 | 30 | 20.4 | $2.7M | 78 | 6 |
| Landscaping and lawn care | 61 | #114 of 399 | 10 | 6.8 | $1.9M | 63 | 6 |
| Pet businesses | 57 | #172 of 527 | 14 | 9.5 | $774K | 88 | 8 |
| Home repair trades | 57 | #173 of 526 | 12 | 8.2 | $3M | 122 | 26 |
| Spas and skin care | 57 | #175 of 504 | 8 | 5.4 | $1.4M | 159 | Under 3 |
| Real estate agents and brokers | 55 | #189 of 533 | 23 | 15.7 | Index only | 156 | 7 |
| Gas stations | 54 | #228 of 536 | 32 | 21.8 | $1.4M | 58 | 19 |
| Real estate | 53 | #228 of 536 | 29 | 19.8 | Index only | 155 | 14 |
| Clothing, shoes and laundry | 51 | #257 of 536 | 23 | 15.7 | $1M | 116 | 10 |
| Clothing and shoe stores | 49 | #282 of 536 | 17 | 11.6 | $1.4M | 109 | 10 |
| Convenience stores | 49 | #292 of 529 | 15 | 10.2 | $5.3M | 68 | Under 3 |
| Auto repair and car care | 48 | #296 of 538 | 63 | 42.9 | $211K | 79 | 21 |
| Collision repair and body shops | 47 | #218 of 387 | 6 | 4.1 | $2.2M | 72 | 4 |
| HVAC and plumbing | 47 | #266 of 476 | 8 | 5.4 | $4.5M | 94 | 16 |
| Auto repair shops | 47 | #318 of 538 | 40 | 27.2 | $333K | 75 | 14 |
| Physical therapy | 43 | #255 of 400 | 6 | 4.1 | $2.3M | 97 | 6 |
| Chiropractors | 42 | #277 of 426 | 7 | 4.8 | $2M | 83 | 5 |
| Funeral homes | 41 | #240 of 365 | 9 | 6.1 | $251K | 37 | 4 |
| Nail salons | 41 | #263 of 387 | 7 | 4.8 | $1.6M | 95 | Under 3 |
| Child care and preschools | 40 | #319 of 454 | 11 | 7.5 | $445K | 44 | 7 |
| Pizza | 40 | #358 of 520 | 14 | 9.5 | $3.3M | 65 | 28 |
| Martial arts and dance studios | 38 | #270 of 378 | 5 | 3.4 | $1.5M | 76 | Under 3 |
| Car washes and detailing | 35 | #342 of 441 | 9 | 6.1 | $1.5M | 59 | Under 3 |
| Fast food and sandwich shops | 34 | #422 of 537 | 26 | 17.7 | $1.8M | 58 | 28 |
| Gyms, studios and classes | 31 | #462 of 535 | 18 | 12.3 | $427K | 64 | Under 3 |
| Gyms | 27 | #461 of 506 | 13 | 8.9 | $591K | 45 | Under 3 |
| Doctors, dentists and clinics | 27 | #471 of 538 | 115 | 78.3 | $121K | 80 | 50 |
| Barbershops | 25 | #328 of 377 | 14 | 9.5 | $794K | 42 | Under 3 |
| Primary care and pediatrics | 25 | #409 of 458 | 21 | 14.3 | $665K | 37 | 24 |
| Hair salons | 25 | #501 of 538 | 37 | 25.2 | $301K | 70 | 11 |
| Salons, barbers and spas | 25 | #505 of 538 | 67 | 45.6 | $166K | 78 | 15 |
| Dentists and orthodontists | 24 | #496 of 526 | 18 | 12.3 | $776K | 79 | 15 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.7 | $3.5M | 111 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 2.7 | $3.3M | 133 | 5 |
| Veterinarians | Not scored | Not scored | 4 | 2.7 | $2.7M | 100 | 8 |
| Electricians | Not scored | Not scored | 3 | 2.0 | $11.9M | 99 | 10 |
| Laundromats | Not scored | Not scored | 3 | 2.0 | $7.9M | 63 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 2.0 | Index only | 167 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.4 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.4 | $5.4M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $13.3M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $18.6M | Too few | 3 |
| Property management | Not scored | Not scored | 1 | 0.7 | Index only | Too few | 4 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.7 | $35.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Campbellsville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.3M | $907 | 95 |
| Gasoline and other fuels | $44.1M | $3,003 | 116 |
| Food away from home | $46.1M | $3,141 | 77 |
| Groceries | $79.8M | $5,434 | 86 |
| Personal care products and services | $11.1M | $758 | 75 |
| Child care and other personal services | $4.9M | $334 | 57 |
| Memberships, classes and admissions | $7.7M | $523 | 53 |
| Medical and dental services | $14M | $952 | 74 |
| Pets | $10.8M | $738 | 81 |
| Clothing, shoes and related services | $23.6M | $1,605 | 78 |
| Vehicle insurance | $37.7M | $2,567 | 131 |
| Home repairs, maintenance and insurance | $35.6M | $2,428 | 80 |
| Lawn care, cleaning and other household services | $18.6M | $1,264 | 89 |
| Rent and homeowner costs | $195M | $13,284 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Campbellsville area
- Population, 2025 estimate
- 38,407+3.4% since 2020
- Households
- 14,681
- Median age
- 39.9
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 552 sq. mi.
- People per square mile
- 68
- Median household income
- $56,014+34.9% vs. 2015–2019, before inflation
- Average household income
- $69,871
- Median home value
- $162,400
- Jobs located here
- 12,817
- Daytime population
- 36,943Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Campbellsville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Campbellsville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Campbellsville area 2
- Taylor County, KY26,397 people
- Green County, KY11,369 people
Other markets based in Kentucky 12
- Louisville/Jefferson County, KY-IN metro area1,372,558 people
- Lexington-Fayette, KY metro area522,560 people
- Bowling Green, KY metro area186,959 people
- Elizabethtown, KY metro area127,049 people
- Owensboro, KY metro area112,762 people
- Paducah, KY-IL metro area102,748 people
- Corbin, KY area149,689 people
- Richmond-Berea, KY area125,967 people
- Pikeville, KY area91,951 people
- Frankfort, KY area76,195 people
- Somerset, KY area65,897 people
- Henderson, KY area57,122 people
Questions
How fast is the Campbellsville, KY area growing?
Population estimates put the Campbellsville area at 38,407 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 14,681 households. Against the 2015–2019 survey, median household income rose 34.9%, before inflation.
How much do households in the Campbellsville, KY area spend?
Households in the Campbellsville area spend about $195M a year on rent and homeowner costs, $79.8M on groceries and $46.1M on food away from home. Relative to the U.S., household spending in the Campbellsville area runs highest on vehicle insurance (an index of 131, where 100 is the U.S. average) and lowest on memberships, classes and admissions (53).
Which business types have the highest market scores in the Campbellsville, KY area?
Of the business types scored in the Campbellsville area, sit-down restaurants (75), restaurants and cafes (73) and grocery stores (72) have the highest Groundwork market scores. For sit-down restaurants, that ranks #42 of 538 scored small-town markets.
How does the Campbellsville, KY area compare with the U.S.?
Median household income in the Campbellsville area is $56,014, 31% below the U.S. median of $80,734. The population rose 3.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $162,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (twice the U.S. rate) and lowest for real estate agents and brokers (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in the Campbellsville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Campbellsville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kentucky · Every U.S. market · How we measure
Screening a site or an acquisition in the Campbellsville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Campbellsville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.