Groundwork

Clothing and laundry · Metro area · California

Dry cleaners in the Santa Maria-Santa Barbara, CA metro area

The dry cleaners in the Santa Maria-Santa Barbara, CA metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 37 out of 100: Lower middle

Ranked #202 of 272 scored metro areas
#14 of 20 scored metro areas based in California

Listings
18
5 chain locations (28%)
Official establishments
23
−4.2% since 2019
Household spending a year
$310.1M
On clothing, shoes and related services · $2,073 a household
Spending per listing
$17.2M
10% above the U.S.
Listings per 10k households
1.2
8% below the U.S.
Population, 2025
442,065
−1.4% since 2020

See the dry cleaners around any address in the Santa Maria-Santa Barbara metro area

The site report maps the dry cleaners on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Santa Maria-Santa Barbara metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 18 dry cleaners in the Santa Maria-Santa Barbara metro area. Chain locations make up 28% of them, against 23% across the U.S. Per 10,000 households, that is 1.2, 8% below the U.S. rate of 1.3.

Household spending on clothing, shoes and related services in the Santa Maria-Santa Barbara metro area comes to about $310.1M a year: $2,073 per household, in line with the U.S. average. That works out to $17.2M per shop, 10% above the U.S. figure of $15.7M. That spending covers all clothing, shoes and related services, which dry cleaners share with other businesses in the trade.

The official count of businesses with payroll classed as dry cleaning and laundry services in the Santa Maria-Santa Barbara metro area was 23 in 2023, down 4.2% from 2019. That is one for every 6,505 households, against one for every 8,177 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.3M has gone to businesses classed as dry cleaning and laundry services in the Santa Maria-Santa Barbara metro area.

Population estimates put the population change in the Santa Maria-Santa Barbara metro area from 2020 to 2025 at −1.4%, against +3.1% for the U.S. The Groundwork market score for dry cleaners in the Santa Maria-Santa Barbara metro area is 37 (lower middle), #202 of 272 scored metro areas and #14 of 20 scored metro areas based in California.

How the Santa Maria-Santa Barbara metro area compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the dry cleaners counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Dry cleaners in Santa Maria-Santa Barbara, CA metro area compared with California and the U.S.
MeasureSanta Maria-Santa Barbara metro areaCaliforniaU.S.
Listings per 10k households1.21.61.3
Spending per listing$17.2M$12.8M$15.7M
Households per official establishment6,5056,7308,177
Official establishment growth, 2019–2023−4.2%−18.4%−18.7%
Population growth, 2020–2025−1.4%−0.4%+3.1%
Spending per household on clothing, shoes and related services$2,073$2,085$2,055
Median household income$98,161$99,122$80,734
Groundwork market score3724

Official counts and lending

Businesses

Official establishments, 2019 to 2023
23−4.2% over the period
Employees, 2023
211
Annual payroll, 2023
$8.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
185 chain locations
Listings at the U.S. rate for this spending
20The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$1.3M

SBA-backed loans to businesses classed as dry cleaning and laundry services in the Santa Maria-Santa Barbara metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Santa Maria-Santa Barbara metro area

Population, 2025 estimate
442,065−1.4% since 2020
Households
149,608
Median age
37.4
Homes lived in by their owners
52%
Vehicles per household
2.0
Land area
2,734 sq. mi.
People per square mile
162
Median household income
$98,161+31.5% vs. 2015–2019, before inflation
Average household income
$140,895
Median home value
$790,700
Jobs located here
193,212
Daytime population
452,081Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Santa Maria-Santa Barbara metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the dry cleaners on map listings by name and distance.

Or open the report at the center of the Santa Maria-Santa Barbara metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Dry cleaners across California

Every California market ranked →

The highest-scoring metro areas in California for dry cleaners, numbered among those based in California, with the Santa Maria-Santa Barbara metro area marked.

Top metro areas in California

Metro areas in California ranked for dry cleaners by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Stockton-Lodi, CA70190.8$25.1M+5.5%#30 of 272
2Fresno, CA60230.6$28.4M+3.2%#85 of 272
3Visalia, CA55100.7$24.3M+2.4%#114 of 272
4San Luis Obispo-Paso Robles, CA52111.0$20.1M0.0%#138 of 272
5Santa Rosa-Petaluma, CA51191.0$21.4M−0.4%#144 of 272
6Sacramento-Roseville-Folsom, CA51931.1$19.2M+3.2%#145 of 272
7Santa Cruz-Watsonville, CA49101.0$21.5M−4.7%#155 of 272
8Chico, CA4850.6$28.8M−0.5%#157 of 272
9Vallejo, CA47151.0$21.5M+0.6%#160 of 272
10Riverside-San Bernardino-Ontario, CA451721.2$16.1M+3.5%#166 of 272
14Santa Maria-Santa Barbara, CA37181.2$17.2M−1.4%#202 of 272

Other business types in the Santa Maria-Santa Barbara metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many dry cleaners are in the Santa Maria-Santa Barbara, CA metro area?

The Santa Maria-Santa Barbara metro area has 18 dry cleaners on map listings as of September 2026. 5 of them (28%) are chain locations. The listings count dry cleaners. Official counts show 23 businesses with payroll classed as dry cleaning and laundry services in 2023, down 4.2% from 2019.

How much do households in the Santa Maria-Santa Barbara, CA metro area spend on clothing, shoes and related services?

About $310.1M a year, or $2,073 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 18 dry cleaners on map listings, it comes to $17.2M per shop. The spending figure covers all clothing, shoes and related services, not only dry cleaners. It is estimated from the incomes of the 149,608 households in the Santa Maria-Santa Barbara metro area and national spending patterns by income.

How does the Santa Maria-Santa Barbara, CA metro area compare with the U.S. for dry cleaners?

The Santa Maria-Santa Barbara metro area has 1.2 dry cleaners per 10,000 households, 8% below the U.S. rate of 1.3. Spending per shop is $17.2M, 10% above the U.S. figure of $15.7M. At the national ratio of dry cleaners to household spending, the Santa Maria-Santa Barbara metro area would have about 20, against 18 on map listings. There is one business with payroll in the industry for every 6,505 households, against one for every 8,177 across the U.S. The official count fell 4.2% from 2019 to 2023, against −18.7% for the U.S.

How fast is the Santa Maria-Santa Barbara, CA metro area growing?

Population estimates put the Santa Maria-Santa Barbara metro area at 442,065 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 149,608 households. The median household income in the Santa Maria-Santa Barbara metro area is $98,161 a year, 22% above the U.S. median of $80,734. That rose 31.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Santa Maria-Santa Barbara metro area scores 37 for dry cleaners (lower middle), #202 of 272 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Santa Maria-Santa Barbara metro area. It maps the dry cleaners on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for dry cleaners · All 56 business types in the Santa Maria-Santa Barbara metro area

Screening a site or an acquisition in the Santa Maria-Santa Barbara metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Santa Maria-Santa Barbara metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.