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House cleaning businesses in White County, IN
Competitor counts, household spending and official business counts for house cleaning businesses in White County, IN, set against other counties and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 0 chain locations (0%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $11.8M
- On lawn care, cleaning and other household services · $1,152 a household
- Spending per listing
- $5.9M
- Too few listings to compare
- Listings per 10k households
- 2.0
- Too few listings to compare
- Population, 2025
- 25,164
- +2.0% since 2020
See the house cleaning businesses around any address in White County
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,152 per household (19% below the U.S. average), households in White County spend about $11.8M a year on lawn care, cleaning and other household services. That is about $5.9M of household spending for each business on map listings. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.
White County has 2 house cleaning businesses on map listings as of September 2026. That is 2.0 per 10,000 households.
The official count of businesses with payroll classed as janitorial and carpet cleaning services in White County was 4 in 2023. That is one for every 2,564 households, against one for every 1,735 across the U.S.
Population estimates put the population change in White County from 2020 to 2025 at +2.0%, slower than the U.S. (+3.1%). With 2 house cleaning businesses on map listings, White County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How White County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | White County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.0 | 1.9 | 2.2 |
| Spending per listing | $5.9M | $6.4M | $6.4M |
| Households per official establishment | 2,564 | 1,974 | 1,735 |
| Official establishment growth, 2019–2023 | n/a | +4.8% | +6.6% |
| Population growth, 2020–2025 | +2.0% | +2.7% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,152 | $1,211 | $1,414 |
| Median household income | $67,303 | $71,957 | $80,734 |
| Groundwork market score | Not scored | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 4
- Employees, 2023
- 30
- Annual payroll, 2023
- $806K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 20 chain locations
- Listings at the U.S. rate for this spending
- 2The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in White County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in White County
- Population, 2025 estimate
- 25,164+2.0% since 2020
- Households
- 10,254
- Median age
- 42.3
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.1
- Land area
- 505 sq. mi.
- People per square mile
- 49
- Median household income
- $67,303+23.3% vs. 2015–2019, before inflation
- Average household income
- $83,596
- Median home value
- $175,900
- Jobs located here
- 8,813
- Daytime population
- 21,324Residents who don’t work, plus everyone whose job is here
Looking at a specific site in White County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for house cleaning businesses, numbered among those based in Indiana, with White County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Johnson County, IN | 69 | 7 | 1.1 | $12M | +7.4% | #106 of 847 |
| 2Hendricks County, IN | 67 | 14 | 2.1 | $6.7M | +10.2% | #137 of 847 |
| 3Lake County, IN | 64 | 23 | 1.2 | $10.2M | +1.1% | #163 of 847 |
| 4Hamilton County, IN | 58 | 37 | 2.7 | $5.9M | +10.9% | #272 of 847 |
| 5Clark County, IN | 56 | 10 | 2.0 | $6.2M | +7.5% | #300 of 847 |
| 6Tippecanoe County, IN | 52 | 13 | 1.7 | $6.6M | +2.2% | #367 of 847 |
| 7Bartholomew County, IN | 49 | 7 | 2.1 | $6M | +4.3% | #439 of 847 |
| 8Porter County, IN | 46 | 15 | 2.2 | $6M | +1.6% | #494 of 847 |
| 9Madison County, IN | 46 | 10 | 1.9 | $6M | +3.8% | #495 of 847 |
| 10Elkhart County, IN | 42 | 12 | 1.7 | $7.1M | +0.9% | #553 of 847 |
| White County, IN | Not scored | 2 | 2.0 | $5.9M | +2.0% |
Other business types in White County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in White County, IN?
Map listings as of September 2026 show 2 house cleaning businesses in White County. The listings count house cleaners and carpet cleaners. Official counts show 4 businesses with payroll classed as janitorial and carpet cleaning services in 2023.
How much do households in White County, IN spend on lawn care, cleaning and other household services?
About $11.8M a year, or $1,152 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 2 house cleaning businesses on map listings, it comes to $5.9M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 10,254 households in White County and national spending patterns by income.
How does White County, IN compare with the U.S. for house cleaning businesses?
White County has 2 house cleaning businesses on map listings, too few for a steady comparison with the U.S. rate. The count on map listings matches the U.S. ratio of house cleaning businesses to household spending. There is one business with payroll in the industry for every 2,564 households, against one for every 1,735 across the U.S.
How fast is White County, IN growing?
Population estimates put White County at 25,164 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 10,254 households. The median household income in White County is $67,303 a year, 17% below the U.S. median of $80,734. That rose 23.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. White County has no market score for house cleaning businesses: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in White County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in White County
Screening a site or an acquisition in White County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.