Beauty and personal care · Small-town market · Massachusetts
Barbershops in the Vineyard Haven, MA area
How the Vineyard Haven, MA area compares with other small-town markets and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #82 of 377 scored small-town markets
#2 of 2 scored small-town markets based in Massachusetts
- Listings
- 5
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $9.5M
- On personal care products and services · $1,247 a household
- Spending per listing
- $1.9M
- In line with the U.S.
- Listings per 10k households
- 6.6
- 25% above the U.S.
- Population, 2025
- 21,219
- +3.1% since 2020
See the barbershops around any address in the Vineyard Haven area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Vineyard Haven area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 5 barbershops in the Vineyard Haven area. None of them are chain locations, against 12% across the U.S. That comes to 6.6 for every 10,000 households, 25% above the U.S. rate of 5.3.
Household spending on personal care products and services in the Vineyard Haven area comes to about $9.5M a year: $1,247 per household, 24% above the U.S. average. That is about $1.9M of household spending for each shop on map listings, in line with the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
There is no official count of businesses with payroll classed as barber shops in the Vineyard Haven area: counts under 3 aren’t published. Official counts list 7 one-person businesses without payroll.
Between 2020 and 2025, the population of the Vineyard Haven area grew 3.1%, in step with the U.S. (+3.1%). The Groundwork market score for barbershops in the Vineyard Haven area is 68 (upper middle), #82 of 377 scored small-town markets and #2 of 2 scored small-town markets based in Massachusetts. That puts it in the top quarter of small-town markets.
How the Vineyard Haven area compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vineyard Haven area | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.6 | 6.0 | 5.3 |
| Spending per listing | $1.9M | $1.9M | $1.9M |
| Households per official establishment | n/a | 16,982 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +36.7% | +28.5% |
| Population growth, 2020–2025 | +3.1% | +2.4% | +3.1% |
| Spending per household on personal care products and services | $1,247 | $1,165 | $1,005 |
| Median household income | $125,786 | $103,960 | $80,734 |
| Groundwork market score | 68 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 7Businesses with no payroll
- Map listings, September 2026
- 50 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Vineyard Haven area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Vineyard Haven area
- Population, 2025 estimate
- 21,219+3.1% since 2020
- Households
- 7,584
- Median age
- 50.4
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.0
- Land area
- 103 sq. mi.
- People per square mile
- 203
- Median household income
- $125,786+75.2% vs. 2015–2019, before inflation
- Average household income
- $207,940
- Median home value
- $1,165,800
- Jobs located here
- 7,891
- Daytime population
- 20,942Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Vineyard Haven area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Vineyard Haven area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Massachusetts
Every Massachusetts market ranked →The highest-scoring small-town markets in Massachusetts for barbershops, numbered among those based in Massachusetts, with the Vineyard Haven area marked.
Top small-town markets in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greenfield, MA | 71 | 10 | 3.2 | $3M | −0.3% | #60 of 377 |
| 2Vineyard Haven, MA | 68 | 5 | 6.6 | $1.9M | +3.1% | #82 of 377 |
Other business types in the Vineyard Haven area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons62
- Barbershops68
- Nail salons
- Spas and skin care39
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Vineyard Haven, MA area?
The Vineyard Haven area has 5 barbershops on map listings as of September 2026. None of them are chain locations. The listings count barbershops. No official count is published for barber shops in the Vineyard Haven area: counts under 3 are left out. Official counts also show 7 one-person businesses without payroll.
How much do households in the Vineyard Haven, MA area spend on personal care products and services?
About $9.5M a year, or $1,247 per household. That is 24% above the U.S. average (an index of 124, where 100 is the U.S. average). Spread across the 5 barbershops on map listings, it comes to $1.9M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 7,584 households in the Vineyard Haven area and national spending patterns by income.
How does the Vineyard Haven, MA area compare with the U.S. for barbershops?
The Vineyard Haven area has 6.6 barbershops per 10,000 households, 25% above the U.S. rate of 5.3. Spending per shop is $1.9M, in line with the U.S. figure of $1.9M. The count on map listings matches the U.S. ratio of barbershops to household spending.
How fast is the Vineyard Haven, MA area growing?
Population estimates put the Vineyard Haven area at 21,219 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 7,584 households. Median household income in the Vineyard Haven area is $125,786, 56% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 75.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Vineyard Haven area scores 68 for barbershops (upper middle), #82 of 377 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Vineyard Haven area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Vineyard Haven area
Screening a site or an acquisition in the Vineyard Haven area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Vineyard Haven area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.