Clothing and laundry · Small-town market · Massachusetts
Clothing, shoe and laundry businesses in the Vineyard Haven, MA area
The clothing, shoe and laundry businesses in the Vineyard Haven, MA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #410 of 536 scored small-town markets
#2 of 3 scored small-town markets based in Massachusetts
- Listings
- 103
- 25 chain locations (24%)
- Official establishments
- 48
- −4.0% since 2019
- Household spending a year
- $21.6M
- On clothing, shoes and related services · $2,847 a household
- Spending per listing
- $210K
- 76% below the U.S.
- Listings per 10k households
- 135.8
- 5.8 times the U.S.
- Population, 2025
- 21,219
- +3.1% since 2020
See the clothing, shoe and laundry businesses around any address in the Vineyard Haven area
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Vineyard Haven area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for clothing, shoe and laundry businesses in the Vineyard Haven area is 36 (lower middle), #410 of 536 scored small-town markets and #2 of 3 scored small-town markets based in Massachusetts. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 103 clothing, shoe and laundry businesses in the Vineyard Haven area. Of those, 25 are chain locations, or 24%, against 37% across the U.S. Per 10,000 households, that is 135.8, 5.8 times the U.S. rate of 23.3.
Household spending on clothing, shoes and related services in the Vineyard Haven area comes to about $21.6M a year: $2,847 per household, 39% above the U.S. average. That works out to $210K per business, 76% below the U.S. figure of $880K.
The official count of businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Vineyard Haven area was 48 in 2023, down 4.0% from 2019. That is one for every 158 households, against one for every 1,008 across the U.S. Between 2020 and 2025, the population of the Vineyard Haven area grew 3.1%, in step with the U.S. (+3.1%).
How the Vineyard Haven area compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vineyard Haven area | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 135.8 | 25.1 | 23.3 |
| Spending per listing | $210K | $1.1M | $880K |
| Households per official establishment | 158 | 916 | 1,008 |
| Official establishment growth, 2019–2023 | −4.0% | −12.8% | −12.0% |
| Population growth, 2020–2025 | +3.1% | +2.4% | +3.1% |
| Spending per household on clothing, shoes and related services | $2,847 | $2,675 | $2,055 |
| Median household income | $125,786 | $103,960 | $80,734 |
| Groundwork market score | 36 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 48−4.0% over the period
- Employees, 2023
- 119
- Annual payroll, 2023
- $7.6M
- One-person businesses, 2023
- 36Businesses with no payroll
- Map listings, September 2026
- 10325 chain locations
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Vineyard Haven area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Vineyard Haven area
- Population, 2025 estimate
- 21,219+3.1% since 2020
- Households
- 7,584
- Median age
- 50.4
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.0
- Land area
- 103 sq. mi.
- People per square mile
- 203
- Median household income
- $125,786+75.2% vs. 2015–2019, before inflation
- Average household income
- $207,940
- Median home value
- $1,165,800
- Jobs located here
- 7,891
- Daytime population
- 20,942Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Vineyard Haven area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of the Vineyard Haven area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across Massachusetts
Every Massachusetts market ranked →The highest-scoring small-town markets in Massachusetts for clothing, shoe and laundry businesses, numbered among those based in Massachusetts, with the Vineyard Haven area marked.
Top small-town markets in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greenfield, MA | 81 | 27 | 8.6 | $2.5M | −0.3% | #22 of 536 |
| 2Vineyard Haven, MA | 36 | 103 | 135.8 | $210K | +3.1% | #410 of 536 |
| 3Nantucket, MA | 36 | 111 | 211.3 | $151K | +3.6% | #411 of 536 |
Other business types in the Vineyard Haven area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry36
- Clothing and shoe stores36
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in the Vineyard Haven, MA area?
There are 103 clothing, shoe and laundry businesses on map listings in the Vineyard Haven area as of September 2026. 25 of them (24%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 48 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 4.0% from 2019. Another 36 one-person businesses have no payroll, by official counts.
How much do households in the Vineyard Haven, MA area spend on clothing, shoes and related services?
About $21.6M a year, or $2,847 per household. That is 39% above the U.S. average (an index of 139, where 100 is the U.S. average). Spread across the 103 clothing, shoe and laundry businesses on map listings, it comes to $210K per business. It is estimated from the incomes of the 7,584 households in the Vineyard Haven area and national spending patterns by income.
How does the Vineyard Haven, MA area compare with the U.S. for clothing, shoe and laundry businesses?
The Vineyard Haven area has 135.8 clothing, shoe and laundry businesses per 10,000 households, 5.8 times the U.S. rate of 23.3. Spending per business is $210K, 76% below the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, the Vineyard Haven area would have about 25, against 103 on map listings. There is one business with payroll in the industry for every 158 households, against one for every 1,008 across the U.S. The official count fell 4.0% from 2019 to 2023, against −12.0% for the U.S.
How fast is the Vineyard Haven, MA area growing?
Population estimates put the Vineyard Haven area at 21,219 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 7,584 households. Median household income in the Vineyard Haven area is $125,786, 56% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 75.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Vineyard Haven area scores 36 for clothing, shoe and laundry businesses (lower middle), #410 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Vineyard Haven area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Vineyard Haven area
Screening a site or an acquisition in the Vineyard Haven area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Vineyard Haven area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.