Food and drink · Small-town market · Massachusetts
Fast food and sandwich shops in the Vineyard Haven, MA area
The fast food and sandwich shops in the Vineyard Haven, MA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #111 of 537 scored small-town markets
#3 of 3 scored small-town markets based in Massachusetts
- Listings
- 10
- 1 chain location (10%)
- Official establishments
- 27
- All limited-service restaurants
- Household spending a year
- $38.1M
- On food away from home · $5,027 a household
- Spending per listing
- $3.8M
- 25% above the U.S.
- Listings per 10k households
- 13.2
- In line with the U.S.
- Population, 2025
- 21,219
- +3.1% since 2020
See the fast food and sandwich shops around any address in the Vineyard Haven area
The site report maps the fast food and sandwich shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Vineyard Haven area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $5,027 per household (24% above the U.S. average), households in the Vineyard Haven area spend about $38.1M a year on food away from home. That is about $3.8M of household spending for each shop on map listings, 25% above the U.S. figure of $3.1M. The spending figure covers all food away from home, not only fast food and sandwich shops.
There are 10 fast food and sandwich shops on map listings in the Vineyard Haven area as of September 2026. One of them (10%) is a chain location, against 79% across the U.S. That is 13.2 per 10,000 households, in line with the U.S. rate of 13.3.
The official count of businesses with payroll classed as limited-service restaurants in the Vineyard Haven area was 27 in 2023. That is one for every 281 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (pizza places included), not only fast food and sandwich shops. Official counts also show 9 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $300K has gone to businesses classed as limited-service restaurants in the Vineyard Haven area.
Between 2020 and 2025, the population of the Vineyard Haven area grew 3.1%, in step with the U.S. (+3.1%). The Vineyard Haven area scores 67 (upper middle) on the Groundwork market score for fast food and sandwich shops, ranking #111 of 537 scored small-town markets and #3 of 3 scored small-town markets based in Massachusetts. That puts it in the top quarter of small-town markets.
How the Vineyard Haven area compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the fast food and sandwich shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vineyard Haven area | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.2 | 8.8 | 13.3 |
| Spending per listing | $3.8M | $5.3M | $3.1M |
| Households per official establishment (all limited-service restaurants) | 281 | 522 | 478 |
| Official establishment growth, 2019–2023 | n/a | −1.3% | +6.1% |
| Population growth, 2020–2025 | +3.1% | +2.4% | +3.1% |
| Spending per household on food away from home | $5,027 | $4,685 | $4,070 |
| Median household income | $125,786 | $103,960 | $80,734 |
| Groundwork market score | 67 | 81 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27All limited-service restaurants
- Employees, 2023
- 152
- Annual payroll, 2023
- $8.2M
- One-person businesses, 2023
- 9All limited-service restaurants with no payroll
- Map listings, September 2026
- 101 chain location
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $300K
SBA-backed loans to businesses classed as limited-service restaurants in the Vineyard Haven area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only fast food and sandwich shops.
Population and households in the Vineyard Haven area
- Population, 2025 estimate
- 21,219+3.1% since 2020
- Households
- 7,584
- Median age
- 50.4
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.0
- Land area
- 103 sq. mi.
- People per square mile
- 203
- Median household income
- $125,786+75.2% vs. 2015–2019, before inflation
- Average household income
- $207,940
- Median home value
- $1,165,800
- Jobs located here
- 7,891
- Daytime population
- 20,942Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Vineyard Haven area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the fast food and sandwich shops on map listings by name and distance.
Or open the report at the center of the Vineyard Haven area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFast food and sandwich shops across Massachusetts
Every Massachusetts market ranked →The highest-scoring small-town markets in Massachusetts for fast food and sandwich shops, numbered among those based in Massachusetts, with the Vineyard Haven area marked.
Top small-town markets in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greenfield, MA | 83 | 17 | 5.4 | $7M | −0.3% | #14 of 537 |
| 2Nantucket, MA | 70 | 7 | 13.3 | $4.2M | +3.6% | #85 of 537 |
| 3Vineyard Haven, MA | 67 | 10 | 13.2 | $3.8M | +3.1% | #111 of 537 |
Other business types in the Vineyard Haven area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes36
- Sit-down restaurants36
- Fast food and sandwich shops67
- Pizza41
- Coffee shops and cafes36
- Bakeries and dessert shops36
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many fast food and sandwich shops are in the Vineyard Haven, MA area?
As of September 2026, map listings count 10 fast food and sandwich shops in the Vineyard Haven area. One of them (10%) is a chain location. The listings count fast food, sandwich shops, delis and bagel shops. Official counts show 27 businesses with payroll classed as limited-service restaurants in 2023. The official count takes in all limited-service restaurants, not only fast food and sandwich shops: pizza places are counted too. Another 9 one-person businesses have no payroll, by official counts.
How much do households in the Vineyard Haven, MA area spend on food away from home?
About $38.1M a year, or $5,027 per household. That is 24% above the U.S. average (an index of 124, where 100 is the U.S. average). Spread across the 10 fast food and sandwich shops on map listings, it comes to $3.8M per shop. That spending covers all food away from home, which fast food and sandwich shops share with other businesses in the trade. It is estimated from the incomes of the 7,584 households in the Vineyard Haven area and national spending patterns by income.
How does the Vineyard Haven, MA area compare with the U.S. for fast food and sandwich shops?
The Vineyard Haven area has 13.2 fast food and sandwich shops per 10,000 households, in line with the U.S. rate of 13.3. Spending per shop is $3.8M, 25% above the U.S. figure of $3.1M. At the U.S. ratio of fast food and sandwich shops to household spending, the Vineyard Haven area would have about 13, against 10 on map listings. There is one business with payroll in the industry for every 281 households, against one for every 478 across the U.S.
How fast is the Vineyard Haven, MA area growing?
Population estimates put the Vineyard Haven area at 21,219 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 7,584 households. Median household income in the Vineyard Haven area is $125,786, 56% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 75.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Vineyard Haven area scores 67 for fast food and sandwich shops (upper middle), #111 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Vineyard Haven area. It maps the fast food and sandwich shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for fast food and sandwich shops · All 56 business types in the Vineyard Haven area
Screening a site or an acquisition in the Vineyard Haven area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Vineyard Haven area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.