Pets · Small-town market · Massachusetts
Pet businesses in the Vineyard Haven, MA area
Competitor counts, household spending and official business counts for pet businesses in the Vineyard Haven, MA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #432 of 527 scored small-town markets
#2 of 3 scored small-town markets based in Massachusetts
- Listings
- 14
- 1 chain location (7%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $6.4M
- On pets · $839 a household
- Spending per listing
- $454K
- 48% below the U.S.
- Listings per 10k households
- 18.5
- 78% above the U.S.
- Population, 2025
- 21,219
- +3.1% since 2020
See the pet businesses around any address in the Vineyard Haven area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Vineyard Haven area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for pet businesses in the Vineyard Haven area is 35 (lower middle), #432 of 527 scored small-town markets and #2 of 3 scored small-town markets based in Massachusetts. That puts it in the bottom quarter of small-town markets.
Household spending on pets in the Vineyard Haven area comes to about $6.4M a year: $839 per household, 8% below the U.S. average. That works out to $454K per business, 48% below the U.S. figure of $878K.
There are 14 pet businesses on map listings in the Vineyard Haven area as of September 2026. One of them (7%) is a chain location, against 17% across the U.S. That is 18.5 per 10,000 households, 78% above the U.S. rate of 10.4.
In 2023, official counts showed 12 businesses with payroll in the Vineyard Haven area classed as pet care, veterinarians and pet stores. That is one for every 632 households, against one for every 1,852 across the U.S. Population estimates show the Vineyard Haven area grew 3.1% from 2020 to 2025, in step with the U.S. (+3.1%).
How the Vineyard Haven area compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vineyard Haven area | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.5 | 10.2 | 10.4 |
| Spending per listing | $454K | $759K | $878K |
| Households per official establishment | 632 | 1,798 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +8.3% | +11.4% |
| Population growth, 2020–2025 | +3.1% | +2.4% | +3.1% |
| Spending per household on pets | $839 | $776 | $909 |
| Median household income | $125,786 | $103,960 | $80,734 |
| Groundwork market score | 35 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12
- Employees, 2023
- 44
- Annual payroll, 2023
- $1.9M
- One-person businesses, 2023
- 20Businesses with no payroll
- Map listings, September 2026
- 141 chain location
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Vineyard Haven area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Vineyard Haven area
- Population, 2025 estimate
- 21,219+3.1% since 2020
- Households
- 7,584
- Median age
- 50.4
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.0
- Land area
- 103 sq. mi.
- People per square mile
- 203
- Median household income
- $125,786+75.2% vs. 2015–2019, before inflation
- Average household income
- $207,940
- Median home value
- $1,165,800
- Jobs located here
- 7,891
- Daytime population
- 20,942Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Vineyard Haven area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Vineyard Haven area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Massachusetts
Every Massachusetts market ranked →The highest-scoring small-town markets in Massachusetts for pet businesses, numbered among those based in Massachusetts, with the Vineyard Haven area marked.
Top small-town markets in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Nantucket, MA | 42 | 10 | 19.0 | $490K | +3.6% | #369 of 527 |
| 2Vineyard Haven, MA | 35 | 14 | 18.5 | $454K | +3.1% | #432 of 527 |
| 3Greenfield, MA | 23 | 36 | 11.4 | $536K | −0.3% | #498 of 527 |
Other business types in the Vineyard Haven area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses35
- Veterinarians
- Pet grooming and boarding37
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Vineyard Haven, MA area?
As of September 2026, map listings count 14 pet businesses in the Vineyard Haven area. One of them (7%) is a chain location. The listings count vets, groomers, boarding and pet stores. Official counts show 12 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 20 one-person businesses without payroll.
How much do households in the Vineyard Haven, MA area spend on pets?
About $6.4M a year, or $839 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 14 pet businesses on map listings, it comes to $454K per business. It is estimated from the incomes of the 7,584 households in the Vineyard Haven area and national spending patterns by income.
How does the Vineyard Haven, MA area compare with the U.S. for pet businesses?
The Vineyard Haven area has 18.5 pet businesses per 10,000 households, 78% above the U.S. rate of 10.4. Spending per business is $454K, 48% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Vineyard Haven area would have about 7, against 14 on map listings. There is one business with payroll in the industry for every 632 households, against one for every 1,852 across the U.S.
How fast is the Vineyard Haven, MA area growing?
Population estimates put the Vineyard Haven area at 21,219 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 7,584 households. Median household income in the Vineyard Haven area is $125,786, 56% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 75.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Vineyard Haven area scores 35 for pet businesses (lower middle), #432 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Vineyard Haven area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Vineyard Haven area
Screening a site or an acquisition in the Vineyard Haven area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Vineyard Haven area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.