Child care · Small-town market · Massachusetts
Child care centers and preschools in the Vineyard Haven, MA area
Competitor counts, household spending and official business counts for child care centers and preschools in the Vineyard Haven, MA area, set against other small-town markets and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 0 chain locations (0%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $6.5M
- On child care and other personal services · $863 a household
- Spending per listing
- $1.6M
- 63% above the U.S.
- Listings per 10k households
- 5.3
- 9% below the U.S.
- Population, 2025
- 21,219
- +3.1% since 2020
See the child care centers and preschools around any address in the Vineyard Haven area
The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Vineyard Haven area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Vineyard Haven area spend about $6.5M a year on child care and other personal services, or $863 per household, 49% above the U.S. average. That works out to $1.6M per center, 63% above the U.S. figure of $1M.
The Vineyard Haven area has 4 child care centers and preschools on map listings as of September 2026. Per 10,000 households, that is 5.3, 9% below the U.S. rate of 5.8.
Official counts show 7 businesses with payroll classed as child care services in the Vineyard Haven area in 2023. That is one for every 1,083 households, against one for every 1,573 across the U.S. Official counts list 21 one-person businesses without payroll.
Population estimates show the Vineyard Haven area grew 3.1% from 2020 to 2025, in step with the U.S. (+3.1%). With 4 child care centers and preschools on map listings, the Vineyard Haven area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Vineyard Haven area compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vineyard Haven area | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.3 | 7.4 | 5.8 |
| Spending per listing | $1.6M | $1.1M | $1M |
| Households per official establishment | 1,083 | 1,206 | 1,573 |
| Official establishment growth, 2019–2023 | n/a | +3.2% | +5.7% |
| Population growth, 2020–2025 | +3.1% | +2.4% | +3.1% |
| Spending per household on child care and other personal services | $863 | $795 | $581 |
| Median household income | $125,786 | $103,960 | $80,734 |
| Groundwork market score | Not scored | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 48
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- 21Businesses with no payroll
- Map listings, September 2026
- 40 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as child care services in the Vineyard Haven area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Vineyard Haven area
- Population, 2025 estimate
- 21,219+3.1% since 2020
- Households
- 7,584
- Median age
- 50.4
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.0
- Land area
- 103 sq. mi.
- People per square mile
- 203
- Median household income
- $125,786+75.2% vs. 2015–2019, before inflation
- Average household income
- $207,940
- Median home value
- $1,165,800
- Jobs located here
- 7,891
- Daytime population
- 20,942Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Vineyard Haven area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.
Or open the report at the center of the Vineyard Haven area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChild care and preschools across Massachusetts
Every Massachusetts market ranked →The highest-scoring small-town markets in Massachusetts for child care centers and preschools, numbered among those based in Massachusetts, with the Vineyard Haven area marked.
Top small-town markets in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Nantucket, MA | 62 | 6 | 11.4 | $920K | +3.6% | #130 of 454 |
| 2Greenfield, MA | 60 | 19 | 6.0 | $868K | −0.3% | #148 of 454 |
| Vineyard Haven, MA | Not scored | 4 | 5.3 | $1.6M | +3.1% |
Other business types in the Vineyard Haven area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
- Child care and preschools
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many child care centers and preschools are in the Vineyard Haven, MA area?
Map listings as of September 2026 show 4 child care centers and preschools in the Vineyard Haven area. The listings count day care centers and preschools. Official counts show 7 businesses with payroll classed as child care services in 2023. Official counts also show 21 one-person businesses without payroll.
How much do households in the Vineyard Haven, MA area spend on child care and other personal services?
About $6.5M a year, or $863 per household. That is 49% above the U.S. average (an index of 149, where 100 is the U.S. average). Spread across the 4 child care centers and preschools on map listings, it comes to $1.6M per center. It is estimated from the incomes of the 7,584 households in the Vineyard Haven area and national spending patterns by income.
How does the Vineyard Haven, MA area compare with the U.S. for child care centers and preschools?
The Vineyard Haven area has 5.3 child care centers and preschools per 10,000 households, 9% below the U.S. rate of 5.8. Spending per center is $1.6M, 63% above the U.S. figure of $1M. At the U.S. ratio of child care centers and preschools to household spending, the Vineyard Haven area would have about 7, against 4 on map listings. There is one business with payroll in the industry for every 1,083 households, against one for every 1,573 across the U.S.
How fast is the Vineyard Haven, MA area growing?
Population estimates put the Vineyard Haven area at 21,219 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 7,584 households. Median household income in the Vineyard Haven area is $125,786, 56% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 75.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Vineyard Haven area has no market score for child care centers and preschools: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Vineyard Haven area. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for child care centers and preschools · All 56 business types in the Vineyard Haven area
Screening a site or an acquisition in the Vineyard Haven area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Vineyard Haven area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.