Beauty and personal care · County · Georgia
Nail salons in DeKalb County, GA
Competitor counts, household spending and official business counts for nail salons in DeKalb County, GA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #872 of 1,328 scored counties
#31 of 77 scored counties in Georgia
- Listings
- 202
- 56 chain locations (28%)
- Official establishments
- 58
- +34.9% since 2019
- Household spending a year
- $279.8M
- On personal care products and services · $974 a household
- Spending per listing
- $1.4M
- 17% below the U.S.
- Listings per 10k households
- 7.0
- 17% above the U.S.
- Population, 2025
- 774,394
- +1.3% since 2020
See the nail salons around any address in DeKalb County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 202 nail salons in DeKalb County. Of those, 56 are chain locations, or 28%, against 27% across the U.S. Per 10,000 households, that is 7.0, 17% above the U.S. rate of 6.0.
Households in DeKalb County spend about $279.8M a year on personal care products and services, or $974 per household, 3% below the U.S. average. Spread across 202 nail salons, that is $1.4M per salon, 17% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
The official count of businesses with payroll classed as nail salons in DeKalb County was 58 in 2023, up 34.9% from 2019. That is one for every 4,952 households, against one for every 3,754 across the U.S. Official counts list 1,233 one-person businesses without payroll. Since fiscal 2022, 6 SBA-backed loans worth $906K have gone to businesses classed as nail salons in DeKalb County.
Population estimates put the population change in DeKalb County from 2020 to 2025 at +1.3%, slower than the U.S. (+3.1%). For nail salons, DeKalb County has a Groundwork market score of 44 (lower middle): #872 of 1,328 scored counties and #31 of 77 scored counties in Georgia.
How DeKalb County compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | DeKalb County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.0 | 7.4 | 6.0 |
| Spending per listing | $1.4M | $1.3M | $1.7M |
| Households per official establishment | 4,952 | 4,810 | 3,754 |
| Official establishment growth, 2019–2023 | +34.9% | +39.5% | +23.2% |
| Population growth, 2020–2025 | +1.3% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $974 | $926 | $1,005 |
| Median household income | $80,644 | $77,353 | $80,734 |
| Groundwork market score | 44 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 43 → 58+34.9% over the period
- Employees, 2023
- 102
- Annual payroll, 2023
- $3M
- One-person businesses, 2023
- 1,233Businesses with no payroll
- Map listings, September 2026
- 20256 chain locations
- Listings at the U.S. rate for this spending
- 168The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $906K
SBA-backed loans to businesses classed as nail salons in DeKalb County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in DeKalb County
- Population, 2025 estimate
- 774,394+1.3% since 2020
- Households
- 287,239
- Median age
- 37.7
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.6
- Land area
- 268 sq. mi.
- People per square mile
- 2,860
- Median household income
- $80,644+29.2% vs. 2015–2019, before inflation
- Average household income
- $119,811
- Median home value
- $357,800
- Jobs located here
- 346,946
- Daytime population
- 767,907Residents who don’t work, plus everyone whose job is here
Looking at a specific site in DeKalb County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for nail salons, numbered among those based in Georgia, with DeKalb County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Walton County, GA | 78 | 13 | 3.6 | $2.6M | +16.0% | #60 of 1,328 |
| 2Oconee County, GA | 75 | 9 | 6.0 | $1.9M | +6.9% | #94 of 1,328 |
| 3Effingham County, GA | 72 | 11 | 4.5 | $2.1M | +14.1% | #123 of 1,328 |
| 4Coweta County, GA | 72 | 32 | 5.7 | $1.8M | +9.2% | #126 of 1,328 |
| 5Pickens County, GA | 69 | 6 | 4.5 | $2.1M | +11.4% | #180 of 1,328 |
| 6Gilmer County, GA | 64 | 5 | 3.8 | $2.2M | +7.9% | #299 of 1,328 |
| 7Newton County, GA | 64 | 20 | 4.9 | $1.8M | +11.2% | #304 of 1,328 |
| 8Bryan County, GA | 64 | 11 | 6.6 | $1.6M | +15.6% | #309 of 1,328 |
| 9Walker County, GA | 61 | 8 | 3.0 | $2.6M | +3.7% | #362 of 1,328 |
| 10Barrow County, GA | 59 | 15 | 4.9 | $1.9M | +18.7% | #431 of 1,328 |
| 31DeKalb County, GA | 44 | 202 | 7.0 | $1.4M | +1.3% | #872 of 1,328 |
Other business types in DeKalb County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas31
- Hair salons33
- Barbershops44
- Nail salons44
- Spas and skin care35
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in DeKalb County, GA?
DeKalb County has 202 nail salons on map listings as of September 2026. 56 of them (28%) are chain locations. The listings count nail salons. Official counts show 58 businesses with payroll classed as nail salons in 2023, up 34.9% from 2019. Official counts also show 1,233 one-person businesses without payroll.
How much do households in DeKalb County, GA spend on personal care products and services?
About $279.8M a year, or $974 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 202 nail salons on map listings, it comes to $1.4M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 287,239 households in DeKalb County and national spending patterns by income.
How does DeKalb County, GA compare with the U.S. for nail salons?
DeKalb County has 7.0 nail salons per 10,000 households, 17% above the U.S. rate of 6.0. Spending per salon is $1.4M, 17% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, DeKalb County would have about 168, against 202 on map listings. There is one business with payroll in the industry for every 4,952 households, against one for every 3,754 across the U.S. The official count rose 34.9% from 2019 to 2023, against +23.2% for the U.S.
How fast is DeKalb County, GA growing?
Population estimates put DeKalb County at 774,394 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 287,239 households. The median household income in DeKalb County is $80,644 a year, in line with the U.S. median of $80,734. That rose 29.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. DeKalb County scores 44 for nail salons (lower middle), #872 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in DeKalb County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in DeKalb County
Screening a site or an acquisition in DeKalb County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.