County profile · Alaska
Matanuska-Susitna Borough, AK market data
How Matanuska-Susitna Borough compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 118,666
- +10.4% since 2020
- Households
- 39,869
- Median household income
- $94,031
- +24.6% vs. 2015–2019, before inflation
- Median home value
- $346,600
- Jobs located here
- n/a
- Highest market score
- 93
- Convenience stores, #14 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Matanuska-Susitna Borough by name and distance, and the households and spending within reach. Or open the report at the center of Matanuska-Susitna Borough. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Matanuska-Susitna Borough has an estimated 118,666 people and 39,869 households. Population estimates show Matanuska-Susitna Borough grew 10.4% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Matanuska-Susitna Borough is $94,031, 16% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.6%, before inflation.
Relative to the U.S., household spending in Matanuska-Susitna Borough runs highest on child care and other personal services (an index of 131, where 100 is the U.S. average) and lowest on clothing, shoes and related services (94).
Of the business types scored in Matanuska-Susitna Borough, convenience stores (93), collision repair and body shops (92) and grocery and convenience stores (92) have the highest Groundwork market scores. For convenience stores, that ranks #14 of 2,261 scored counties.
Matanuska-Susitna Borough is part of the Anchorage metro area. Against the U.S., map listings per household run highest for coffee shops and cafes (2.3 times the U.S. rate) and lowest for clothing and shoe stores (48% below the U.S. rate).
All 56 business types in Matanuska-Susitna Borough
Highest Groundwork market score first. Each score compares Matanuska-Susitna Borough with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 93 | #14 of 2,261 | 17 | 4.3 | $14.9M | 189 | 4 |
| Collision repair and body shops | 92 | #8 of 1,327 | 8 | 2.0 | $6.2M | 202 | 8 |
| Grocery and convenience stores | 92 | #32 of 2,402 | 49 | 12.3 | $5.2M | 152 | 14 |
| Barbershops | 90 | #14 of 1,356 | 12 | 3.0 | $3.6M | 191 | Under 3 |
| Pizza | 88 | #20 of 2,090 | 25 | 6.3 | $6.8M | 134 | 53 |
| Tire shops | 88 | #23 of 1,530 | 15 | 3.8 | $3.3M | 132 | Under 3 |
| Fast food and sandwich shops | 88 | #32 of 2,222 | 39 | 9.8 | $4.4M | 144 | 53 |
| Grocery stores | 88 | #75 of 2,070 | 20 | 5.0 | $12.7M | 136 | 10 |
| Gas stations | 86 | #66 of 2,358 | 44 | 11.0 | $2.8M | 119 | 22 |
| Sit-down restaurants | 84 | #75 of 2,405 | 156 | 39.1 | $1.1M | 165 | 60 |
| Clothing and shoe stores | 83 | #113 of 2,087 | 34 | 8.5 | $2.3M | 179 | 10 |
| Nail salons | 81 | #38 of 1,328 | 13 | 3.3 | $3.3M | 199 | 8 |
| Clothing, shoes and laundry | 81 | #124 of 2,210 | 48 | 12.0 | $1.6M | 183 | 14 |
| Gyms | 80 | #72 of 1,792 | 34 | 8.5 | $1.5M | 112 | 10 |
| Child care and preschools | 78 | #111 of 1,611 | 19 | 4.8 | $1.6M | 160 | 27 |
| Optometrists and eye care | 77 | #99 of 1,302 | 13 | 3.3 | $4.2M | 135 | 7 |
| Pet stores | 76 | #88 of 974 | 7 | 1.8 | $6.1M | 135 | 4 |
| Auto repair shops | 74 | #236 of 2,378 | 87 | 21.8 | $572K | 129 | 49 |
| Auto repair and car care | 72 | #319 of 2,401 | 163 | 40.9 | $305K | 114 | 65 |
| Restaurants and cafes | 72 | #351 of 2,405 | 375 | 94.1 | $455K | 123 | 169 |
| Insurance agencies | 72 | #418 of 2,272 | 46 | 11.5 | $1.9M | 152 | 29 |
| Yoga, Pilates and fitness studios | 71 | #85 of 777 | 13 | 3.3 | $3.8M | 94 | 10 |
| Veterinarians | 70 | #288 of 1,485 | 15 | 3.8 | $2.9M | 105 | 15 |
| Martial arts and dance studios | 69 | #187 of 1,334 | 23 | 5.8 | $2.2M | 107 | 13 |
| Funeral homes | 69 | #260 of 1,472 | 6 | 1.5 | $763K | 112 | 3 |
| Bakeries and dessert shops | 69 | #280 of 1,889 | 23 | 5.8 | $7.4M | 179 | 59 |
| Primary care and pediatrics | 69 | #284 of 1,656 | 23 | 5.8 | $2.4M | 135 | 61 |
| Gyms, studios and classes | 68 | #326 of 2,088 | 70 | 17.6 | $709K | 107 | 23 |
| Landscaping and lawn care | 66 | #336 of 1,493 | 21 | 5.3 | $2.7M | 91 | 39 |
| Property management | 65 | #213 of 910 | 15 | 3.8 | Index only | 91 | 16 |
| Roofing and gutters | 65 | #243 of 1,177 | 10 | 2.5 | $12M | 142 | 16 |
| Hair salons | 65 | #465 of 2,339 | 95 | 23.8 | $455K | 106 | 23 |
| Spas and skin care | 63 | #431 of 1,769 | 48 | 12.0 | $901K | 103 | 8 |
| Laundromats | 62 | #240 of 785 | 5 | 1.3 | $15.4M | 123 | 4 |
| Salons, barbers and spas | 62 | #580 of 2,385 | 170 | 42.6 | $254K | 120 | 41 |
| Car washes and detailing | 60 | #469 of 1,451 | 20 | 5.0 | $2.5M | 99 | 14 |
| Pet grooming and boarding | 60 | #488 of 1,461 | 20 | 5.0 | $2.1M | 84 | 15 |
| Lawn, cleaning and pest control | 60 | #502 of 1,771 | 32 | 8.0 | $1.7M | 104 | 86 |
| Pet businesses | 57 | #788 of 2,200 | 63 | 15.8 | $679K | 77 | 34 |
| House cleaning | 51 | #394 of 847 | 9 | 2.3 | $6.2M | 97 | 47 |
| HVAC and plumbing | 51 | #833 of 1,707 | 32 | 8.0 | $3.8M | 79 | 52 |
| Dentists and orthodontists | 51 | #907 of 1,886 | 51 | 12.8 | $1.1M | 110 | 52 |
| Real estate agents and brokers | 51 | #1,012 of 2,176 | 123 | 30.9 | Index only | 113 | 71 |
| Mortgage brokers and lenders | 50 | #451 of 887 | 22 | 5.5 | Index only | 88 | 13 |
| Real estate | 49 | #1,154 of 2,229 | 163 | 40.9 | Index only | 107 | 112 |
| Home repair trades | 48 | #1,144 of 2,057 | 61 | 15.3 | $2M | 81 | 127 |
| Doctors, dentists and clinics | 48 | #1,296 of 2,394 | 334 | 83.8 | $165K | 108 | 187 |
| Chiropractors | 44 | #914 of 1,490 | 33 | 8.3 | $1.7M | 70 | 28 |
| Physical therapy | 43 | #912 of 1,422 | 32 | 8.0 | $1.7M | 72 | 36 |
| Electricians | 40 | #834 of 1,160 | 19 | 4.8 | $6.3M | 53 | 59 |
| Coffee shops and cafes | 38 | #1,507 of 2,063 | 101 | 25.3 | $1.7M | 46 | 56 |
| Home inspectors | Not scored | Not scored | 3 | 0.8 | Index only | 96 | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.8 | $18.4M | 75 | 3 |
| Pest control | Not scored | Not scored | 2 | 0.5 | $27.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.3 | $77.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.3 | $49.7M | Too few | Under 3 |
Household spending in Matanuska-Susitna Borough
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $49.7M | $1,247 | 130 |
| Gasoline and other fuels | $124.7M | $3,128 | 121 |
| Food away from home | $170.8M | $4,283 | 105 |
| Groceries | $253.1M | $6,348 | 100 |
| Personal care products and services | $43.2M | $1,084 | 108 |
| Child care and other personal services | $30.4M | $763 | 131 |
| Memberships, classes and admissions | $49.6M | $1,244 | 127 |
| Medical and dental services | $55.1M | $1,383 | 107 |
| Pets | $42.8M | $1,072 | 118 |
| Clothing, shoes and related services | $77.2M | $1,937 | 94 |
| Vehicle insurance | $87.7M | $2,200 | 112 |
| Home repairs, maintenance and insurance | $120.2M | $3,016 | 100 |
| Lawn care, cleaning and other household services | $55.8M | $1,400 | 99 |
| Rent and homeowner costs | $756.4M | $18,971 | 114 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Matanuska-Susitna Borough
- Population, 2025 estimate
- 118,666+10.4% since 2020
- Households
- 39,869
- Median age
- 37.2
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.2
- Land area
- 24,703 sq. mi.
- People per square mile
- 5
- Median household income
- $94,031+24.6% vs. 2015–2019, before inflation
- Average household income
- $115,954
- Median home value
- $346,600
- Jobs located here
- n/a
- Daytime population
- n/aResidents who don’t work, plus everyone whose job is here
Looking at a specific site in Matanuska-Susitna Borough?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Matanuska-Susitna Borough. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Alaska 8
- Anchorage Municipality, AK288,976 people
- Kenai Peninsula Borough, AK60,413 people
- Chugach Census Area, AK6,862 people
- Copper River Census Area, AK2,626 people
- Denali Borough, AK1,969 people
- Southeast Fairbanks Census Area, AK7,068 people
- Fairbanks North Star Borough, AK95,460 people
- Yukon-Koyukuk Census Area, AK5,195 people
Questions
How fast is Matanuska-Susitna Borough, AK growing?
Population estimates put Matanuska-Susitna Borough at 118,666 people in 2025, up 10.4% since 2020, faster than the U.S. (+3.1%). It has 39,869 households. Median household income rose 24.6% from the 2015–2019 survey, before inflation.
How much do households in Matanuska-Susitna Borough, AK spend?
Households in Matanuska-Susitna Borough spend about $756.4M a year on rent and homeowner costs, $253.1M on groceries and $170.8M on food away from home. Set against the U.S., households in Matanuska-Susitna Borough spend the most on child care and other personal services (an index of 131, where 100 is the U.S. average) and the least on clothing, shoes and related services (94).
Which business types have the highest market scores in Matanuska-Susitna Borough, AK?
The highest Groundwork market scores in Matanuska-Susitna Borough are for convenience stores (93), collision repair and body shops (92) and grocery and convenience stores (92). Matanuska-Susitna Borough ranks #14 of 2,261 scored counties for convenience stores.
How does Matanuska-Susitna Borough, AK compare with the U.S.?
The median household income in Matanuska-Susitna Borough is $94,031 a year, 16% above the U.S. median of $80,734. The population rose 10.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $346,600, against $332,700 for the U.S. For its number of households, Matanuska-Susitna Borough has the most map listings, relative to the U.S., for coffee shops and cafes (2.3 times the U.S. rate) and the fewest for clothing and shoe stores (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Matanuska-Susitna Borough, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Matanuska-Susitna Borough. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Matanuska-Susitna Borough?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Matanuska-Susitna Borough. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.