Groundwork

Fitness and classes · County · Alaska

Gyms and studios in Kenai Peninsula Borough, AK

How Kenai Peninsula Borough, AK compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 50 out of 100: Upper middle

Ranked #1,061 of 2,088 scored counties
#4 of 7 scored counties in Alaska

Listings
47
3 chain locations (6%)
Official establishments
21
Businesses with payroll, 2023
Household spending a year
$27.4M
On memberships, classes and admissions · $1,122 a household
Spending per listing
$582K
12% below the U.S.
Listings per 10k households
19.3
30% above the U.S.
Population, 2025
61,951
+5.1% since 2020

See the gyms and studios around any address in Kenai Peninsula Borough

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kenai Peninsula Borough. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,122 per household (14% above the U.S. average), households in Kenai Peninsula Borough spend about $27.4M a year on memberships, classes and admissions. That is about $582K of household spending for each location on map listings, 12% below the U.S. figure of $662K.

Kenai Peninsula Borough has 47 gyms and studios on map listings as of September 2026. 3 of them (6%) are chain locations, against 20% across the U.S. That is 19.3 per 10,000 households, 30% above the U.S. rate of 14.9.

Official counts show 21 businesses with payroll classed as fitness centers and recreation instruction in Kenai Peninsula Borough in 2023. That is one for every 1,161 households, against one for every 1,641 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $465K have gone to businesses classed as fitness centers and recreation instruction in Kenai Peninsula Borough.

Population estimates show Kenai Peninsula Borough grew 5.1% from 2020 to 2025, faster than the U.S. (+3.1%). For gyms and studios, Kenai Peninsula Borough has a Groundwork market score of 50 (upper middle): #1,061 of 2,088 scored counties and #4 of 7 scored counties in Alaska.

How Kenai Peninsula Borough compares

The same measures for Alaska and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Kenai Peninsula Borough, AK compared with Alaska and the U.S.
MeasureKenai Peninsula BoroughAlaskaU.S.
Listings per 10k households19.315.914.9
Spending per listing$582K$798K$662K
Households per official establishment1,1611,4021,641
Official establishment growth, 2019–2023n/a+11.6%+8.2%
Population growth, 2020–2025+5.1%+0.6%+3.1%
Spending per household on memberships, classes and admissions$1,122$1,271$983
Median household income$80,538$92,788$80,734
Groundwork market score5061

Official counts and lending

Businesses

Official establishments, 2019 to 2023
18 → 21
Employees, 2023
100
Annual payroll, 2023
$1.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
473 chain locations
Listings at the U.S. rate for this spending
41The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$465K

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Kenai Peninsula Borough, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Kenai Peninsula Borough

Population, 2025 estimate
61,951+5.1% since 2020
Households
24,371
Median age
42.1
Homes lived in by their owners
77%
Vehicles per household
2.1
Land area
16,017 sq. mi.
People per square mile
4
Median household income
$80,538+21.9% vs. 2015–2019, before inflation
Average household income
$105,973
Median home value
$323,200
Jobs located here
n/a
Daytime population
n/aResidents who don’t work, plus everyone whose job is here

Looking at a specific site in Kenai Peninsula Borough?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Kenai Peninsula Borough. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Gyms, studios and classes across Alaska

Every Alaska market ranked →

The highest-scoring counties in Alaska for gyms and studios, numbered among those based in Alaska, with Kenai Peninsula Borough marked.

Top counties in Alaska

Counties in Alaska ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Matanuska-Susitna Borough, AK687017.6$709K+10.4%#326 of 2,088
2Ketchikan Gateway Borough, AK62712.2$982K−2.6%#510 of 2,088
3Anchorage Municipality, AK5617616.2$871K−1.3%#758 of 2,088
4Kenai Peninsula Borough, AK504719.3$582K+5.1%#1,061 of 2,088
5Fairbanks North Star Borough, AK476517.9$674K−1.4%#1,202 of 2,088
6Kodiak Island Borough, AK361021.6$517K−5.0%#1,614 of 2,088
7Juneau City and Borough, AK353123.5$573K−1.8%#1,647 of 2,088

Other business types in Kenai Peninsula Borough

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Kenai Peninsula Borough, AK?

Map listings as of September 2026 show 47 gyms and studios in Kenai Peninsula Borough. 3 of them (6%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 21 businesses with payroll classed as fitness centers and recreation instruction in 2023.

How much do households in Kenai Peninsula Borough, AK spend on memberships, classes and admissions?

About $27.4M a year, or $1,122 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 47 gyms and studios on map listings, it comes to $582K per location. It is estimated from the incomes of the 24,371 households in Kenai Peninsula Borough and national spending patterns by income.

How does Kenai Peninsula Borough, AK compare with the U.S. for gyms and studios?

Kenai Peninsula Borough has 19.3 gyms and studios per 10,000 households, 30% above the U.S. rate of 14.9. Spending per location is $582K, 12% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Kenai Peninsula Borough would have about 41, against 47 on map listings. There is one business with payroll in the industry for every 1,161 households, against one for every 1,641 across the U.S.

How fast is Kenai Peninsula Borough, AK growing?

Population estimates put Kenai Peninsula Borough at 61,951 people in 2025, up 5.1% since 2020, faster than the U.S. (+3.1%). It has 24,371 households. The median household income in Kenai Peninsula Borough is $80,538 a year, in line with the U.S. median of $80,734. That rose 21.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kenai Peninsula Borough scores 50 for gyms and studios (upper middle), #1,061 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Kenai Peninsula Borough. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Kenai Peninsula Borough

Screening a site or an acquisition in Kenai Peninsula Borough?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Kenai Peninsula Borough. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.