Beauty and personal care · County · Georgia
Nail salons in Wayne County, GA
How Wayne County, GA compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #1,112 of 1,328 scored counties
#49 of 77 scored counties in Georgia
- Listings
- 7
- 3 chain locations (43%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8.3M
- On personal care products and services · $750 a household
- Spending per listing
- $1.2M
- 29% below the U.S.
- Listings per 10k households
- 6.3
- 5% above the U.S.
- Population, 2025
- 32,481
- +7.8% since 2020
See the nail salons around any address in Wayne County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for nail salons in Wayne County is 32 (lower middle), #1,112 of 1,328 scored counties and #49 of 77 scored counties in Georgia. That puts it in the bottom quarter of counties.
At $750 per household (25% below the U.S. average), households in Wayne County spend about $8.3M a year on personal care products and services. Spread across 7 nail salons, that is $1.2M per salon, 29% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 7 nail salons on map listings in Wayne County as of September 2026. Of those, 3 are chain locations, or 43%, against 27% across the U.S. Per 10,000 households, that is 6.3, 5% above the U.S. rate of 6.0.
Official counts don’t publish a figure for nail salons in Wayne County, since they leave out counts under 3. Population estimates show Wayne County grew 7.8% from 2020 to 2025, faster than the U.S. (+3.1%).
How Wayne County compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wayne County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.3 | 7.4 | 6.0 |
| Spending per listing | $1.2M | $1.3M | $1.7M |
| Households per official establishment | n/a | 4,810 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +39.5% | +23.2% |
| Population growth, 2020–2025 | +7.8% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $750 | $926 | $1,005 |
| Median household income | $53,427 | $77,353 | $80,734 |
| Groundwork market score | 32 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 21Businesses with no payroll
- Map listings, September 2026
- 73 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wayne County
- Population, 2025 estimate
- 32,481+7.8% since 2020
- Households
- 11,061
- Median age
- 38.8
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.0
- Land area
- 642 sq. mi.
- People per square mile
- 48
- Median household income
- $53,427+17.5% vs. 2015–2019, before inflation
- Average household income
- $67,341
- Median home value
- $162,800
- Jobs located here
- 9,027
- Daytime population
- 28,247Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for nail salons, numbered among those based in Georgia, with Wayne County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Walton County, GA | 78 | 13 | 3.6 | $2.6M | +16.0% | #60 of 1,328 |
| 2Oconee County, GA | 75 | 9 | 6.0 | $1.9M | +6.9% | #94 of 1,328 |
| 3Effingham County, GA | 72 | 11 | 4.5 | $2.1M | +14.1% | #123 of 1,328 |
| 4Coweta County, GA | 72 | 32 | 5.7 | $1.8M | +9.2% | #126 of 1,328 |
| 5Pickens County, GA | 69 | 6 | 4.5 | $2.1M | +11.4% | #180 of 1,328 |
| 6Gilmer County, GA | 64 | 5 | 3.8 | $2.2M | +7.9% | #299 of 1,328 |
| 7Newton County, GA | 64 | 20 | 4.9 | $1.8M | +11.2% | #304 of 1,328 |
| 8Bryan County, GA | 64 | 11 | 6.6 | $1.6M | +15.6% | #309 of 1,328 |
| 9Walker County, GA | 61 | 8 | 3.0 | $2.6M | +3.7% | #362 of 1,328 |
| 10Barrow County, GA | 59 | 15 | 4.9 | $1.9M | +18.7% | #431 of 1,328 |
| 49Wayne County, GA | 32 | 7 | 6.3 | $1.2M | +7.8% | #1,112 of 1,328 |
Other business types in Wayne County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons48
- Barbershops
- Nail salons32
- Spas and skin care65
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Wayne County, GA?
As of September 2026, map listings count 7 nail salons in Wayne County. 3 of them (43%) are chain locations. The listings count nail salons. No official count is published for nail salons in Wayne County: counts under 3 are left out. Official counts also show 21 one-person businesses without payroll.
How much do households in Wayne County, GA spend on personal care products and services?
About $8.3M a year, or $750 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 7 nail salons on map listings, it comes to $1.2M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 11,061 households in Wayne County and national spending patterns by income.
How does Wayne County, GA compare with the U.S. for nail salons?
Wayne County has 6.3 nail salons per 10,000 households, 5% above the U.S. rate of 6.0. Spending per salon is $1.2M, 29% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Wayne County would have about 5, against 7 on map listings.
How fast is Wayne County, GA growing?
Population estimates put Wayne County at 32,481 people in 2025, up 7.8% since 2020, faster than the U.S. (+3.1%). It has 11,061 households. Median household income in Wayne County is $53,427, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 17.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wayne County scores 32 for nail salons (lower middle), #1,112 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Wayne County
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.