Groundwork

Beauty and personal care · County · Georgia

Nail salons in Stephens County, GA

Competitor counts, household spending and official business counts for nail salons in Stephens County, GA, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 2.

Listings
2
2 chain locations (100%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$7.8M
On personal care products and services · $745 a household
Spending per listing
$3.9M
Too few listings to compare
Listings per 10k households
1.9
Too few listings to compare
Population, 2025
27,854
+3.8% since 2020

See the nail salons around any address in Stephens County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Stephens County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Stephens County spend about $7.8M a year on personal care products and services, or $745 per household, 26% below the U.S. average. That works out to $3.9M per salon. The spending figure covers all personal care products and services, not only nail salons.

There are 2 nail salons on map listings in Stephens County as of September 2026. That is 1.9 per 10,000 households.

Official counts don’t publish a figure for nail salons in Stephens County, since they leave out counts under 3. Official counts also show 18 one-person businesses without payroll.

Population estimates show Stephens County grew 3.8% from 2020 to 2025, faster than the U.S. (+3.1%). With 2 nail salons on map listings, Stephens County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Stephens County compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Stephens County, GA compared with Georgia and the U.S.
MeasureStephens CountyGeorgiaU.S.
Listings per 10k households1.97.46.0
Spending per listing$3.9M$1.3M$1.7M
Households per official establishmentn/a4,8103,754
Official establishment growth, 2019–2023n/a+39.5%+23.2%
Population growth, 2020–2025+3.8%+5.3%+3.1%
Spending per household on personal care products and services$745$926$1,005
Median household income$54,754$77,353$80,734
Groundwork market scoreNot scored32

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
18Businesses with no payroll
Map listings, September 2026
22 chain locations
Listings at the U.S. rate for this spending
5The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in Stephens County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Stephens County

Population, 2025 estimate
27,854+3.8% since 2020
Households
10,524
Median age
42.5
Homes lived in by their owners
74%
Vehicles per household
2.1
Land area
179 sq. mi.
People per square mile
151
Median household income
$54,754+16.1% vs. 2015–2019, before inflation
Average household income
$69,096
Median home value
$175,300
Jobs located here
8,300
Daytime population
22,701Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Stephens County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Stephens County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Nail salons across Georgia

Every Georgia market ranked →

The highest-scoring counties in Georgia for nail salons, numbered among those based in Georgia, with Stephens County marked.

Top counties in Georgia

Counties in Georgia ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Walton County, GA78133.6$2.6M+16.0%#60 of 1,328
2Oconee County, GA7596.0$1.9M+6.9%#94 of 1,328
3Effingham County, GA72114.5$2.1M+14.1%#123 of 1,328
4Coweta County, GA72325.7$1.8M+9.2%#126 of 1,328
5Pickens County, GA6964.5$2.1M+11.4%#180 of 1,328
6Gilmer County, GA6453.8$2.2M+7.9%#299 of 1,328
7Newton County, GA64204.9$1.8M+11.2%#304 of 1,328
8Bryan County, GA64116.6$1.6M+15.6%#309 of 1,328
9Walker County, GA6183.0$2.6M+3.7%#362 of 1,328
10Barrow County, GA59154.9$1.9M+18.7%#431 of 1,328
Stephens County, GANot scored21.9$3.9M+3.8%

Other business types in Stephens County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Stephens County, GA?

As of September 2026, map listings count 2 nail salons in Stephens County. The listings count nail salons. No official count is published for nail salons in Stephens County: counts under 3 are left out. Official counts list 18 one-person businesses without payroll.

How much do households in Stephens County, GA spend on personal care products and services?

About $7.8M a year, or $745 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 2 nail salons on map listings, it comes to $3.9M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 10,524 households in Stephens County and national spending patterns by income.

How does Stephens County, GA compare with the U.S. for nail salons?

Stephens County has 2 nail salons on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of nail salons to household spending, Stephens County would have about 5, against 2 on map listings.

How fast is Stephens County, GA growing?

Population estimates put Stephens County at 27,854 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 10,524 households. Median household income in Stephens County is $54,754, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Stephens County has no market score for nail salons: the score needs at least 5 on map listings, and it has 2.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Stephens County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Stephens County

Screening a site or an acquisition in Stephens County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Stephens County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.