Funeral services · Small-town market · Maine
Funeral homes in the Augusta-Waterville, ME area
The funeral homes in the Augusta-Waterville, ME area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 80 out of 100: High
Ranked #31 of 365 scored small-town markets
The only scored small-town market based in Maine
- Listings
- 13
- 0 chain locations (0%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $8.1M
- On funerals · $149 a household
- Spending per listing
- $621K
- 9% below the U.S.
- Listings per 10k households
- 2.4
- 14% above the U.S.
- Population, 2025
- 129,067
- +3.5% since 2020
See the funeral homes around any address in the Augusta-Waterville area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Augusta-Waterville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For funeral homes, the Augusta-Waterville area has a Groundwork market score of 80 (high): #31 of 365 scored small-town markets and the only scored small-town market based in Maine. That puts it in the top 10% of small-town markets for funeral homes.
Household spending on funerals in the Augusta-Waterville area comes to about $8.1M a year: $149 per household, 4% above the U.S. average. Spread across 13 funeral homes, that is $621K per home, 9% below the U.S. figure of $679K.
The Augusta-Waterville area has 13 funeral homes on map listings as of September 2026. None of them are chain locations, against 10% across the U.S. That is 2.4 per 10,000 households, 14% above the U.S. rate of 2.1.
The official count of businesses with payroll classed as funeral homes and funeral services in the Augusta-Waterville area was 5 in 2023. That is one for every 10,862 households, against one for every 8,510 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $953K has gone to businesses classed as funeral homes and funeral services in the Augusta-Waterville area. Population estimates show the Augusta-Waterville area grew 3.5% from 2020 to 2025, in step with the U.S. (+3.1%).
How the Augusta-Waterville area compares
The same measures for Maine and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Augusta-Waterville area | Maine | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.4 | 2.4 | 2.1 |
| Spending per listing | $621K | $657K | $679K |
| Households per official establishment | 10,862 | 7,559 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −5.9% | −1.7% |
| Population growth, 2020–2025 | +3.5% | +3.7% | +3.1% |
| Spending per household on funerals | $149 | $155 | $143 |
| Median household income | $69,077 | $74,733 | $80,734 |
| Groundwork market score | 80 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 35
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 130 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $953K
SBA-backed loans to businesses classed as funeral homes and funeral services in the Augusta-Waterville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Augusta-Waterville area
- Population, 2025 estimate
- 129,067+3.5% since 2020
- Households
- 54,312
- Median age
- 43.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 868 sq. mi.
- People per square mile
- 146
- Median household income
- $69,077+24.8% vs. 2015–2019, before inflation
- Average household income
- $88,742
- Median home value
- $238,200
- Jobs located here
- 65,677
- Daytime population
- 134,017Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Augusta-Waterville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Augusta-Waterville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOther business types in the Augusta-Waterville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes80
Questions
How many funeral homes are in the Augusta-Waterville, ME area?
Map listings as of September 2026 show 13 funeral homes in the Augusta-Waterville area. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 5 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in the Augusta-Waterville, ME area spend on funerals?
About $8.1M a year, or $149 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 13 funeral homes on map listings, it comes to $621K per home. It is estimated from the incomes of the 54,312 households in the Augusta-Waterville area and national spending patterns by income.
How does the Augusta-Waterville, ME area compare with the U.S. for funeral homes?
The Augusta-Waterville area has 2.4 funeral homes per 10,000 households, 14% above the U.S. rate of 2.1. Spending per home is $621K, 9% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, the Augusta-Waterville area would have about 12, against 13 on map listings. There is one business with payroll in the industry for every 10,862 households, against one for every 8,510 across the U.S.
How fast is the Augusta-Waterville, ME area growing?
Population estimates put the Augusta-Waterville area at 129,067 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 54,312 households. The median household income in the Augusta-Waterville area is $69,077 a year, 14% below the U.S. median of $80,734. That rose 24.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Augusta-Waterville area scores 80 for funeral homes (high), #31 of 365 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Augusta-Waterville area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Augusta-Waterville area
Screening a site or an acquisition in the Augusta-Waterville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Augusta-Waterville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.