Food and drink · Small-town market · Maine
Coffee shops and cafes in the Augusta-Waterville, ME area
Competitor counts, household spending and official business counts for coffee shops and cafes in the Augusta-Waterville, ME area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #297 of 529 scored small-town markets
The only scored small-town market based in Maine
- Listings
- 58
- 22 chain locations (38%)
- Official establishments
- 49
- All snack and nonalcoholic beverage bars · +32.4% since 2019
- Household spending a year
- $196M
- On food away from home · $3,609 a household
- Spending per listing
- $3.4M
- 9% below the U.S.
- Listings per 10k households
- 10.7
- 3% below the U.S.
- Population, 2025
- 129,067
- +3.5% since 2020
See the coffee shops and cafes around any address in the Augusta-Waterville area
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Augusta-Waterville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 58 coffee shops and cafes in the Augusta-Waterville area. Of those, 22 are chain locations, or 38%, against 39% across the U.S. That comes to 10.7 for every 10,000 households, 3% below the U.S. rate of 11.0.
Household spending on food away from home in the Augusta-Waterville area comes to about $196M a year: $3,609 per household, 11% below the U.S. average. That is about $3.4M of household spending for each cafe on map listings, 9% below the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.
In 2023, official counts showed 49 businesses with payroll in the Augusta-Waterville area classed as snack and nonalcoholic beverage bars, up 32.4% from 2019. That is one for every 1,108 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Another 7 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of the Augusta-Waterville area grew 3.5%, in step with the U.S. (+3.1%). For coffee shops and cafes, the Augusta-Waterville area has a Groundwork market score of 47 (lower middle): #297 of 529 scored small-town markets and the only scored small-town market based in Maine.
How the Augusta-Waterville area compares
The same measures for Maine and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Augusta-Waterville area | Maine | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.7 | 13.1 | 11.0 |
| Spending per listing | $3.4M | $2.9M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 1,108 | 1,070 | 1,518 |
| Official establishment growth, 2019–2023 | +32.4% | +18.7% | +24.3% |
| Population growth, 2020–2025 | +3.5% | +3.7% | +3.1% |
| Spending per household on food away from home | $3,609 | $3,835 | $4,070 |
| Median household income | $69,077 | $74,733 | $80,734 |
| Groundwork market score | 47 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 49All snack and nonalcoholic beverage bars · +32.4% over the period
- Employees, 2023
- 555
- Annual payroll, 2023
- $9.3M
- One-person businesses, 2023
- 7All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 5822 chain locations
- Listings at the U.S. rate for this spending
- 53The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Augusta-Waterville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in the Augusta-Waterville area
- Population, 2025 estimate
- 129,067+3.5% since 2020
- Households
- 54,312
- Median age
- 43.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 868 sq. mi.
- People per square mile
- 146
- Median household income
- $69,077+24.8% vs. 2015–2019, before inflation
- Average household income
- $88,742
- Median home value
- $238,200
- Jobs located here
- 65,677
- Daytime population
- 134,017Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Augusta-Waterville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of the Augusta-Waterville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOther business types in the Augusta-Waterville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes68
- Sit-down restaurants73
- Fast food and sandwich shops78
- Pizza65
- Coffee shops and cafes47
- Bakeries and dessert shops40
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in the Augusta-Waterville, ME area?
There are 58 coffee shops and cafes on map listings in the Augusta-Waterville area as of September 2026. 22 of them (38%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 49 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023, up 32.4% from 2019. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Official counts list 7 one-person businesses without payroll.
How much do households in the Augusta-Waterville, ME area spend on food away from home?
About $196M a year, or $3,609 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 58 coffee shops and cafes on map listings, it comes to $3.4M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 54,312 households in the Augusta-Waterville area and national spending patterns by income.
How does the Augusta-Waterville, ME area compare with the U.S. for coffee shops and cafes?
The Augusta-Waterville area has 10.7 coffee shops and cafes per 10,000 households, 3% below the U.S. rate of 11.0. Spending per cafe is $3.4M, 9% below the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, the Augusta-Waterville area would have about 53, against 58 on map listings. There is one business with payroll in the industry for every 1,108 households, against one for every 1,518 across the U.S. The official count rose 32.4% from 2019 to 2023, against +24.3% for the U.S.
How fast is the Augusta-Waterville, ME area growing?
Population estimates put the Augusta-Waterville area at 129,067 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 54,312 households. The median household income in the Augusta-Waterville area is $69,077 a year, 14% below the U.S. median of $80,734. That rose 24.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Augusta-Waterville area scores 47 for coffee shops and cafes (lower middle), #297 of 529 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Augusta-Waterville area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in the Augusta-Waterville area
Screening a site or an acquisition in the Augusta-Waterville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Augusta-Waterville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.