Food and drink · Small-town market · Maine
Bakeries and dessert shops in the Augusta-Waterville, ME area
Competitor counts, household spending and official business counts for bakeries and dessert shops in the Augusta-Waterville, ME area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #360 of 507 scored small-town markets
The only scored small-town market based in Maine
- Listings
- 58
- 25 chain locations (43%)
- Official establishments
- 54
- All snack bars and retail bakeries · +31.7% since 2019
- Household spending a year
- $196M
- On food away from home · $3,609 a household
- Spending per listing
- $3.4M
- 18% below the U.S.
- Listings per 10k households
- 10.7
- 9% above the U.S.
- Population, 2025
- 129,067
- +3.5% since 2020
See the bakeries and dessert shops around any address in the Augusta-Waterville area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Augusta-Waterville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in the Augusta-Waterville area comes to about $196M a year: $3,609 per household, 11% below the U.S. average. That works out to $3.4M per shop, 18% below the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.
The Augusta-Waterville area has 58 bakeries and dessert shops on map listings as of September 2026. 25 of them (43%) are chain locations, against 35% across the U.S. That is 10.7 per 10,000 households, 9% above the U.S. rate of 9.8.
The official count of businesses with payroll classed as snack bars and retail bakeries in the Augusta-Waterville area was 54 in 2023, up 31.7% from 2019. That is one for every 1,006 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts also show 7 one-person businesses without payroll.
Population estimates show the Augusta-Waterville area grew 3.5% from 2020 to 2025, in step with the U.S. (+3.1%). The Augusta-Waterville area scores 40 (lower middle) on the Groundwork market score for bakeries and dessert shops, ranking #360 of 507 scored small-town markets and the only scored small-town market based in Maine.
How the Augusta-Waterville area compares
The same measures for Maine and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Augusta-Waterville area | Maine | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.7 | 13.4 | 9.8 |
| Spending per listing | $3.4M | $2.9M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 1,006 | 963 | 1,369 |
| Official establishment growth, 2019–2023 | +31.7% | +19.2% | +24.6% |
| Population growth, 2020–2025 | +3.5% | +3.7% | +3.1% |
| Spending per household on food away from home | $3,609 | $3,835 | $4,070 |
| Median household income | $69,077 | $74,733 | $80,734 |
| Groundwork market score | 40 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 54All snack bars and retail bakeries · +31.7% over the period
- Employees, 2023
- 593
- Annual payroll, 2023
- $10.2M
- One-person businesses, 2023
- 7All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 5825 chain locations
- Listings at the U.S. rate for this spending
- 47The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Augusta-Waterville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Augusta-Waterville area
- Population, 2025 estimate
- 129,067+3.5% since 2020
- Households
- 54,312
- Median age
- 43.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 868 sq. mi.
- People per square mile
- 146
- Median household income
- $69,077+24.8% vs. 2015–2019, before inflation
- Average household income
- $88,742
- Median home value
- $238,200
- Jobs located here
- 65,677
- Daytime population
- 134,017Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Augusta-Waterville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Augusta-Waterville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOther business types in the Augusta-Waterville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes68
- Sit-down restaurants73
- Fast food and sandwich shops78
- Pizza65
- Coffee shops and cafes47
- Bakeries and dessert shops40
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the Augusta-Waterville, ME area?
Map listings as of September 2026 show 58 bakeries and dessert shops in the Augusta-Waterville area. 25 of them (43%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 54 businesses with payroll classed as snack bars and retail bakeries in 2023, up 31.7% from 2019. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Another 7 one-person businesses have no payroll, by official counts.
How much do households in the Augusta-Waterville, ME area spend on food away from home?
About $196M a year, or $3,609 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 58 bakeries and dessert shops on map listings, it comes to $3.4M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 54,312 households in the Augusta-Waterville area and national spending patterns by income.
How does the Augusta-Waterville, ME area compare with the U.S. for bakeries and dessert shops?
The Augusta-Waterville area has 10.7 bakeries and dessert shops per 10,000 households, 9% above the U.S. rate of 9.8. Spending per shop is $3.4M, 18% below the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, the Augusta-Waterville area would have about 47, against 58 on map listings. There is one business with payroll in the industry for every 1,006 households, against one for every 1,369 across the U.S. The official count rose 31.7% from 2019 to 2023, against +24.6% for the U.S.
How fast is the Augusta-Waterville, ME area growing?
Population estimates put the Augusta-Waterville area at 129,067 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 54,312 households. The median household income in the Augusta-Waterville area is $69,077 a year, 14% below the U.S. median of $80,734. That rose 24.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Augusta-Waterville area scores 40 for bakeries and dessert shops (lower middle), #360 of 507 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Augusta-Waterville area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Augusta-Waterville area
Screening a site or an acquisition in the Augusta-Waterville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Augusta-Waterville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.