Groundwork

Clothing and laundry · Small-town market · Maine

Clothing, shoe and laundry businesses in the Augusta-Waterville, ME area

Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in the Augusta-Waterville, ME area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 84 out of 100: High

Ranked #12 of 536 scored small-town markets
The only scored small-town market based in Maine

Listings
66
28 chain locations (42%)
Official establishments
21
−19.2% since 2019
Household spending a year
$112.1M
On clothing, shoes and related services · $2,064 a household
Spending per listing
$1.7M
93% above the U.S.
Listings per 10k households
12.2
48% below the U.S.
Population, 2025
129,067
+3.5% since 2020

See the clothing, shoe and laundry businesses around any address in the Augusta-Waterville area

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Augusta-Waterville area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Augusta-Waterville area scores 84 (high) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #12 of 536 scored small-town markets and the only scored small-town market based in Maine. That puts it in the top 10% of small-town markets for clothing, shoe and laundry businesses.

At $2,064 per household (in line with the U.S. average), households in the Augusta-Waterville area spend about $112.1M a year on clothing, shoes and related services. Spread across 66 clothing, shoe and laundry businesses, that is $1.7M per business, 93% above the U.S. figure of $880K.

There are 66 clothing, shoe and laundry businesses on map listings in the Augusta-Waterville area as of September 2026. 28 of them (42%) are chain locations, against 37% across the U.S. That comes to 12.2 for every 10,000 households, 48% below the U.S. rate of 23.3.

The official count of businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Augusta-Waterville area was 21 in 2023, down 19.2% from 2019. That is one for every 2,586 households, against one for every 1,008 across the U.S. Between 2020 and 2025, the population of the Augusta-Waterville area grew 3.5%, in step with the U.S. (+3.1%).

How the Augusta-Waterville area compares

The same measures for Maine and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Augusta-Waterville, ME area compared with Maine and the U.S.
MeasureAugusta-Waterville areaMaineU.S.
Listings per 10k households12.218.123.3
Spending per listing$1.7M$1.2M$880K
Households per official establishment2,5861,3181,008
Official establishment growth, 2019–2023−19.2%−14.8%−12.0%
Population growth, 2020–2025+3.5%+3.7%+3.1%
Spending per household on clothing, shoes and related services$2,064$2,189$2,055
Median household income$69,077$74,733$80,734
Groundwork market score8483

Official counts and lending

Businesses

Official establishments, 2019 to 2023
21−19.2% over the period
Employees, 2023
372
Annual payroll, 2023
$7.5M
One-person businesses, 2023
42Businesses with no payroll
Map listings, September 2026
6628 chain locations
Listings at the U.S. rate for this spending
127The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Augusta-Waterville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Augusta-Waterville area

Population, 2025 estimate
129,067+3.5% since 2020
Households
54,312
Median age
43.8
Homes lived in by their owners
74%
Vehicles per household
1.7
Land area
868 sq. mi.
People per square mile
146
Median household income
$69,077+24.8% vs. 2015–2019, before inflation
Average household income
$88,742
Median home value
$238,200
Jobs located here
65,677
Daytime population
134,017Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Augusta-Waterville area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of the Augusta-Waterville area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Other business types in the Augusta-Waterville area

Each with its Groundwork market score here, out of 100, where it has one.

Clothing and laundry

Funeral services

Questions

How many clothing, shoe and laundry businesses are in the Augusta-Waterville, ME area?

As of September 2026, map listings count 66 clothing, shoe and laundry businesses in the Augusta-Waterville area. 28 of them (42%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 21 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 19.2% from 2019. Official counts list 42 one-person businesses without payroll.

How much do households in the Augusta-Waterville, ME area spend on clothing, shoes and related services?

About $112.1M a year, or $2,064 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 66 clothing, shoe and laundry businesses on map listings, it comes to $1.7M per business. It is estimated from the incomes of the 54,312 households in the Augusta-Waterville area and national spending patterns by income.

How does the Augusta-Waterville, ME area compare with the U.S. for clothing, shoe and laundry businesses?

The Augusta-Waterville area has 12.2 clothing, shoe and laundry businesses per 10,000 households, 48% below the U.S. rate of 23.3. Spending per business is $1.7M, 93% above the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Augusta-Waterville area would have about 127, against 66 on map listings. There is one business with payroll in the industry for every 2,586 households, against one for every 1,008 across the U.S. The official count fell 19.2% from 2019 to 2023, against −12.0% for the U.S.

How fast is the Augusta-Waterville, ME area growing?

Population estimates put the Augusta-Waterville area at 129,067 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 54,312 households. The median household income in the Augusta-Waterville area is $69,077 a year, 14% below the U.S. median of $80,734. That rose 24.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Augusta-Waterville area scores 84 for clothing, shoe and laundry businesses (high), #12 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Augusta-Waterville area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Augusta-Waterville area

Screening a site or an acquisition in the Augusta-Waterville area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Augusta-Waterville area. Signed out, you see a blurred preview; on an account, each report is one action.

Run a site report See plans
Free10 actions over 3 days, no card

Screening many markets at once? Talk to us

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.