Fitness and classes · Small-town market · Maine
Martial arts and dance studios in the Augusta-Waterville, ME area
Competitor counts, household spending and official business counts for martial arts and dance studios in the Augusta-Waterville, ME area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #215 of 378 scored small-town markets
The only scored small-town market based in Maine
- Listings
- 26
- 1 chain location (4%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $41.4M
- On memberships, classes and admissions · $762 a household
- Spending per listing
- $1.6M
- 21% below the U.S.
- Listings per 10k households
- 4.8
- 2% below the U.S.
- Population, 2025
- 129,067
- +3.5% since 2020
See the martial arts and dance studios around any address in the Augusta-Waterville area
The site report maps the martial arts and dance studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Augusta-Waterville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Augusta-Waterville area spend about $41.4M a year on memberships, classes and admissions, or $762 per household, 22% below the U.S. average. That works out to $1.6M per studio, 21% below the U.S. figure of $2M. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios.
The Augusta-Waterville area has 26 martial arts and dance studios on map listings as of September 2026. One of them (4%) is a chain location, against 7% across the U.S. Per 10,000 households, that is 4.8, 2% below the U.S. rate of 4.9.
The official count of businesses with payroll classed as sports, recreation and fine arts instruction in the Augusta-Waterville area was 15 in 2023. That is one for every 3,621 households, against one for every 3,473 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $665K has gone to businesses classed as sports, recreation and fine arts instruction in the Augusta-Waterville area.
Population estimates show the Augusta-Waterville area grew 3.5% from 2020 to 2025, in step with the U.S. (+3.1%). For martial arts and dance studios, the Augusta-Waterville area has a Groundwork market score of 47 (lower middle): #215 of 378 scored small-town markets and the only scored small-town market based in Maine.
How the Augusta-Waterville area compares
The same measures for Maine and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the martial arts and dance studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Augusta-Waterville area | Maine | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.8 | 4.7 | 4.9 |
| Spending per listing | $1.6M | $1.8M | $2M |
| Households per official establishment | 3,621 | 3,619 | 3,473 |
| Official establishment growth, 2019–2023 | n/a | +14.6% | +11.1% |
| Population growth, 2020–2025 | +3.5% | +3.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $762 | $858 | $983 |
| Median household income | $69,077 | $74,733 | $80,734 |
| Groundwork market score | 47 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 108
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 261 chain location
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $665K
SBA-backed loans to businesses classed as sports, recreation and fine arts instruction in the Augusta-Waterville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Augusta-Waterville area
- Population, 2025 estimate
- 129,067+3.5% since 2020
- Households
- 54,312
- Median age
- 43.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 868 sq. mi.
- People per square mile
- 146
- Median household income
- $69,077+24.8% vs. 2015–2019, before inflation
- Average household income
- $88,742
- Median home value
- $238,200
- Jobs located here
- 65,677
- Daytime population
- 134,017Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Augusta-Waterville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the martial arts and dance studios on map listings by name and distance.
Or open the report at the center of the Augusta-Waterville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOther business types in the Augusta-Waterville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes40
- Gyms45
- Yoga, Pilates and fitness studios50
- Martial arts and dance studios47
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many martial arts and dance studios are in the Augusta-Waterville, ME area?
Map listings as of September 2026 show 26 martial arts and dance studios in the Augusta-Waterville area. One of them (4%) is a chain location. The listings count martial arts and dance studios. Official counts show 15 businesses with payroll classed as sports, recreation and fine arts instruction in 2023.
How much do households in the Augusta-Waterville, ME area spend on memberships, classes and admissions?
About $41.4M a year, or $762 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 26 martial arts and dance studios on map listings, it comes to $1.6M per studio. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade. It is estimated from the incomes of the 54,312 households in the Augusta-Waterville area and national spending patterns by income.
How does the Augusta-Waterville, ME area compare with the U.S. for martial arts and dance studios?
The Augusta-Waterville area has 4.8 martial arts and dance studios per 10,000 households, 2% below the U.S. rate of 4.9. Spending per studio is $1.6M, 21% below the U.S. figure of $2M. At the U.S. ratio of martial arts and dance studios to household spending, the Augusta-Waterville area would have about 21, against 26 on map listings. There is one business with payroll in the industry for every 3,621 households, against one for every 3,473 across the U.S.
How fast is the Augusta-Waterville, ME area growing?
Population estimates put the Augusta-Waterville area at 129,067 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 54,312 households. The median household income in the Augusta-Waterville area is $69,077 a year, 14% below the U.S. median of $80,734. That rose 24.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Augusta-Waterville area scores 47 for martial arts and dance studios (lower middle), #215 of 378 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Augusta-Waterville area. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for martial arts and dance studios · All 56 business types in the Augusta-Waterville area
Screening a site or an acquisition in the Augusta-Waterville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Augusta-Waterville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.