Real estate · Small-town market · Maine
Real estate businesses in the Augusta-Waterville, ME area
Competitor counts, household spending and official business counts for real estate businesses in the Augusta-Waterville, ME area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #122 of 536 scored small-town markets
The only scored small-town market based in Maine
- Listings
- 121
- 11 chain locations (9%)
- Official establishments
- 89
- +39.1% since 2019
- Household spending a year
- $916.9M
- On rent and homeowner costs · $16,882 a household
- Housing spending per listing (U.S. = 100)
- 175
- 75% above the U.S.
- Listings per 10k households
- 22.3
- 42% below the U.S.
- Population, 2025
- 129,067
- +3.5% since 2020
See the real estate businesses around any address in the Augusta-Waterville area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Augusta-Waterville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 121 real estate businesses in the Augusta-Waterville area. Chain locations make up 9% of them, against 6% across the U.S. That comes to 22.3 for every 10,000 households, 42% below the U.S. rate of 38.5.
Households in the Augusta-Waterville area spend about $916.9M a year on rent and homeowner costs, or $16,882 per household, in line with the U.S. average. Housing spending per office is 75% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
In 2023, official counts showed 89 businesses with payroll in the Augusta-Waterville area classed as real estate agents, property managers, mortgage lenders and inspectors, up 39.1% from 2019. That is one for every 610 households, against one for every 414 across the U.S. Official counts list 426 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $379K have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Augusta-Waterville area.
Population estimates show the Augusta-Waterville area grew 3.5% from 2020 to 2025, in step with the U.S. (+3.1%). The Augusta-Waterville area scores 61 (upper middle) on the Groundwork market score for real estate businesses, ranking #122 of 536 scored small-town markets and the only scored small-town market based in Maine. That puts it in the top quarter of small-town markets.
How the Augusta-Waterville area compares
The same measures for Maine and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Augusta-Waterville area | Maine | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.3 | 31.3 | 38.5 |
| Housing spending per listing (U.S. = 100) | 175 | 130 | 100 |
| Households per official establishment | 610 | 418 | 414 |
| Official establishment growth, 2019–2023 | +39.1% | +16.4% | +15.8% |
| Population growth, 2020–2025 | +3.5% | +3.7% | +3.1% |
| Spending per household on rent and homeowner costs | $16,882 | $17,605 | $16,661 |
| Median household income | $69,077 | $74,733 | $80,734 |
| Groundwork market score | 61 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 89+39.1% over the period
- Employees, 2023
- 295
- Annual payroll, 2023
- $14.6M
- One-person businesses, 2023
- 426Businesses with no payroll
- Map listings, September 2026
- 12111 chain locations
- Listings at the U.S. rate for this spending
- 212The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $379K
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Augusta-Waterville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Augusta-Waterville area
- Population, 2025 estimate
- 129,067+3.5% since 2020
- Households
- 54,312
- Median age
- 43.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 868 sq. mi.
- People per square mile
- 146
- Median household income
- $69,077+24.8% vs. 2015–2019, before inflation
- Average household income
- $88,742
- Median home value
- $238,200
- Jobs located here
- 65,677
- Daytime population
- 134,017Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Augusta-Waterville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the Augusta-Waterville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOther business types in the Augusta-Waterville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the Augusta-Waterville, ME area?
There are 121 real estate businesses on map listings in the Augusta-Waterville area as of September 2026. 11 of them (9%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 89 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 39.1% from 2019. Official counts also show 426 one-person businesses without payroll.
How much do households in the Augusta-Waterville, ME area spend on rent and homeowner costs?
About $916.9M a year, or $16,882 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). For the 121 real estate businesses on map listings, housing spending per office is 75% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 54,312 households in the Augusta-Waterville area and national spending patterns by income.
How does the Augusta-Waterville, ME area compare with the U.S. for real estate businesses?
The Augusta-Waterville area has 22.3 real estate businesses per 10,000 households, 42% below the U.S. rate of 38.5. The index of housing spending per office is 175, where 100 is the U.S. At the national ratio of real estate businesses to household spending, the Augusta-Waterville area would have about 212, against 121 on map listings. There is one business with payroll in the industry for every 610 households, against one for every 414 across the U.S. The official count rose 39.1% from 2019 to 2023, against +15.8% for the U.S.
How fast is the Augusta-Waterville, ME area growing?
Population estimates put the Augusta-Waterville area at 129,067 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 54,312 households. The median household income in the Augusta-Waterville area is $69,077 a year, 14% below the U.S. median of $80,734. That rose 24.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Augusta-Waterville area scores 61 for real estate businesses (upper middle), #122 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Augusta-Waterville area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the Augusta-Waterville area
Screening a site or an acquisition in the Augusta-Waterville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Augusta-Waterville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.