Funeral services · Metro area · Kentucky
Funeral homes in the Bowling Green, KY metro area
How the Bowling Green, KY metro area compares with other metro areas and the U.S. for funeral homes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #252 of 377 scored metro areas
#3 of 6 scored metro areas based in Kentucky
- Listings
- 15
- 0 chain locations (0%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $8.9M
- On funerals · $121 a household
- Spending per listing
- $591K
- 13% below the U.S.
- Listings per 10k households
- 2.0
- 5% below the U.S.
- Population, 2025
- 197,180
- +9.5% since 2020
See the funeral homes around any address in the Bowling Green metro area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Bowling Green metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $121 per household (15% below the U.S. average), households in the Bowling Green metro area spend about $8.9M a year on funerals. That is about $591K of household spending for each home on map listings, 13% below the U.S. figure of $679K.
The Bowling Green metro area has 15 funeral homes on map listings as of September 2026. None of them are chain locations, against 10% across the U.S. That is 2.0 per 10,000 households, 5% below the U.S. rate of 2.1.
The official count of businesses with payroll classed as funeral homes and funeral services in the Bowling Green metro area was 13 in 2023. That is one for every 5,642 households, against one for every 8,510 across the U.S.
Between 2020 and 2025, the population of the Bowling Green metro area grew 9.5%, faster than the U.S. (+3.1%). For funeral homes, the Bowling Green metro area has a Groundwork market score of 39 (lower middle): #252 of 377 scored metro areas and #3 of 6 scored metro areas based in Kentucky.
How the Bowling Green metro area compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bowling Green metro area | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.0 | 3.2 | 2.1 |
| Spending per listing | $591K | $415K | $679K |
| Households per official establishment | 5,642 | 4,931 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −2.6% | −1.7% |
| Population growth, 2020–2025 | +9.5% | +2.2% | +3.1% |
| Spending per household on funerals | $121 | $134 | $143 |
| Median household income | $63,328 | $63,726 | $80,734 |
| Groundwork market score | 39 | 17 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13
- Employees, 2023
- 88
- Annual payroll, 2023
- $3.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 150 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in the Bowling Green metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Bowling Green metro area
- Population, 2025 estimate
- 197,180+9.5% since 2020
- Households
- 73,344
- Median age
- 36.9
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.9
- Land area
- 1,614 sq. mi.
- People per square mile
- 116
- Median household income
- $63,328+27.4% vs. 2015–2019, before inflation
- Average household income
- $85,606
- Median home value
- $233,700
- Jobs located here
- 78,351
- Daytime population
- 187,870Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bowling Green metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Bowling Green metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Kentucky
Every Kentucky market ranked →The highest-scoring metro areas in Kentucky for funeral homes, numbered among those based in Kentucky (a market based in another state is listed without a number), with the Bowling Green metro area marked.
Top metro areas in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lexington-Fayette, KY | 49 | 40 | 1.8 | $638K | +3.4% | #182 of 377 |
| 2Owensboro, KY | 48 | 9 | 2.0 | $713K | +1.3% | #191 of 377 |
| 3Bowling Green, KY | 39 | 15 | 2.0 | $591K | +9.5% | #252 of 377 |
| 4Louisville/Jefferson County, KY-IN | 38 | 130 | 2.3 | $562K | +2.9% | #261 of 377 |
| Clarksville, TN-KY | 38 | 28 | 2.2 | $450K | +8.5% | #263 of 377 |
| Cincinnati, OH-KY-IN | 36 | 215 | 2.4 | $556K | +2.7% | #274 of 377 |
| 5Elizabethtown, KY | 26 | 14 | 2.8 | $449K | +2.4% | #335 of 377 |
| 6Paducah, KY-IL | 20 | 23 | 5.5 | $285K | −1.2% | #359 of 377 |
| Huntington-Ashland, WV-KY-OH | 18 | 59 | 3.9 | $386K | −2.6% | #370 of 377 |
Other business types in the Bowling Green metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes39
Questions
How many funeral homes are in the Bowling Green, KY metro area?
Map listings as of September 2026 show 15 funeral homes in the Bowling Green metro area. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 13 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in the Bowling Green, KY metro area spend on funerals?
About $8.9M a year, or $121 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 15 funeral homes on map listings, it comes to $591K per home. It is estimated from the incomes of the 73,344 households in the Bowling Green metro area and national spending patterns by income.
How does the Bowling Green, KY metro area compare with the U.S. for funeral homes?
The Bowling Green metro area has 2.0 funeral homes per 10,000 households, 5% below the U.S. rate of 2.1. Spending per home is $591K, 13% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, the Bowling Green metro area would have about 13, against 15 on map listings. There is one business with payroll in the industry for every 5,642 households, against one for every 8,510 across the U.S.
How fast is the Bowling Green, KY metro area growing?
Population estimates put the Bowling Green metro area at 197,180 people in 2025, up 9.5% since 2020, faster than the U.S. (+3.1%). It has 73,344 households. The median household income in the Bowling Green metro area is $63,328 a year, 22% below the U.S. median of $80,734. That rose 27.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Bowling Green metro area scores 39 for funeral homes (lower middle), #252 of 377 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bowling Green metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Bowling Green metro area
Screening a site or an acquisition in the Bowling Green metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Bowling Green metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.