Food and drink · County · Wisconsin
Fast food and sandwich shops in Ashland County, WI
Competitor counts, household spending and official business counts for fast food and sandwich shops in Ashland County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #975 of 2,222 scored counties
#49 of 60 scored counties in Wisconsin
- Listings
- 7
- 6 chain locations (86%)
- Official establishments
- 12
- All limited-service restaurants
- Household spending a year
- $23.3M
- On food away from home · $3,414 a household
- Spending per listing
- $3.3M
- 9% above the U.S.
- Listings per 10k households
- 10.2
- 23% below the U.S.
- Population, 2025
- 16,203
- +1.1% since 2020
See the fast food and sandwich shops around any address in Ashland County
The site report maps the fast food and sandwich shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ashland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 7 fast food and sandwich shops in Ashland County. Of those, 6 are chain locations, or 86%, against 79% across the U.S. Per 10,000 households, that is 10.2, 23% below the U.S. rate of 13.3.
At $3,414 per household (16% below the U.S. average), households in Ashland County spend about $23.3M a year on food away from home. That works out to $3.3M per shop, 9% above the U.S. figure of $3.1M. That spending covers all food away from home, which fast food and sandwich shops share with other businesses in the trade.
In 2023, official counts showed 12 businesses with payroll in Ashland County classed as limited-service restaurants. That is one for every 569 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only fast food and sandwich shops: pizza places are counted too.
Between 2020 and 2025, the population of Ashland County grew 1.1%, slower than the U.S. (+3.1%). For fast food and sandwich shops, Ashland County has a Groundwork market score of 54 (upper middle): #975 of 2,222 scored counties and #49 of 60 scored counties in Wisconsin.
How Ashland County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the fast food and sandwich shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ashland County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.2 | 11.6 | 13.3 |
| Spending per listing | $3.3M | $3.4M | $3.1M |
| Households per official establishment (all limited-service restaurants) | 569 | 632 | 478 |
| Official establishment growth, 2019–2023 | n/a | +3.8% | +6.1% |
| Population growth, 2020–2025 | +1.1% | +1.3% | +3.1% |
| Spending per household on food away from home | $3,414 | $3,959 | $4,070 |
| Median household income | $62,462 | $77,485 | $80,734 |
| Groundwork market score | 54 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 12All limited-service restaurants
- Employees, 2023
- 197
- Annual payroll, 2023
- $3.7M
- One-person businesses, 2023
- 0All limited-service restaurants with no payroll
- Map listings, September 2026
- 76 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in Ashland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only fast food and sandwich shops.
Population and households in Ashland County
- Population, 2025 estimate
- 16,203+1.1% since 2020
- Households
- 6,832
- Median age
- 43.0
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 1,045 sq. mi.
- People per square mile
- 15
- Median household income
- $62,462+46.9% vs. 2015–2019, before inflation
- Average household income
- $76,270
- Median home value
- $170,300
- Jobs located here
- 7,396
- Daytime population
- 16,304Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ashland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the fast food and sandwich shops on map listings by name and distance.
Or open the report at the center of Ashland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFast food and sandwich shops across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for fast food and sandwich shops, numbered among those based in Wisconsin, with Ashland County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 89 | 12 | 5.6 | $7.5M | +2.9% | #17 of 2,222 |
| 2Pierce County, WI | 88 | 13 | 8.2 | $5.2M | +3.1% | #29 of 2,222 |
| 3Lafayette County, WI | 86 | 5 | 7.4 | $5.1M | +5.2% | #40 of 2,222 |
| 4Vernon County, WI | 84 | 6 | 4.8 | $7.7M | +2.4% | #65 of 2,222 |
| 5Oconto County, WI | 84 | 11 | 6.5 | $5.9M | +2.9% | #67 of 2,222 |
| 6Kewaunee County, WI | 83 | 5 | 6.0 | $6.6M | +1.0% | #83 of 2,222 |
| 7Sawyer County, WI | 82 | 5 | 5.7 | $6.1M | +4.0% | #91 of 2,222 |
| 8St. Croix County, WI | 82 | 43 | 11.5 | $4.1M | +4.7% | #99 of 2,222 |
| 9Iowa County, WI | 81 | 9 | 8.9 | $4.5M | +1.0% | #113 of 2,222 |
| 10Polk County, WI | 80 | 15 | 7.7 | $5M | +1.7% | #119 of 2,222 |
| 49Ashland County, WI | 54 | 7 | 10.2 | $3.3M | +1.1% | #975 of 2,222 |
Other business types in Ashland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes23
- Sit-down restaurants22
- Fast food and sandwich shops54
- Pizza34
- Coffee shops and cafes24
- Bakeries and dessert shops38
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many fast food and sandwich shops are in Ashland County, WI?
Ashland County has 7 fast food and sandwich shops on map listings as of September 2026. 6 of them (86%) are chain locations. The listings count fast food, sandwich shops, delis and bagel shops. Official counts show 12 businesses with payroll classed as limited-service restaurants in 2023. That count covers all limited-service restaurants (pizza places included), not only fast food and sandwich shops.
How much do households in Ashland County, WI spend on food away from home?
About $23.3M a year, or $3,414 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 7 fast food and sandwich shops on map listings, it comes to $3.3M per shop. The spending figure covers all food away from home, not only fast food and sandwich shops. It is estimated from the incomes of the 6,832 households in Ashland County and national spending patterns by income.
How does Ashland County, WI compare with the U.S. for fast food and sandwich shops?
Ashland County has 10.2 fast food and sandwich shops per 10,000 households, 23% below the U.S. rate of 13.3. Spending per shop is $3.3M, 9% above the U.S. figure of $3.1M. At the national ratio of fast food and sandwich shops to household spending, Ashland County would have about 8, against 7 on map listings. There is one business with payroll in the industry for every 569 households, against one for every 478 across the U.S.
How fast is Ashland County, WI growing?
Population estimates put Ashland County at 16,203 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 6,832 households. The median household income in Ashland County is $62,462 a year, 23% below the U.S. median of $80,734. That rose 46.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ashland County scores 54 for fast food and sandwich shops (upper middle), #975 of 2,222 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ashland County. It maps the fast food and sandwich shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for fast food and sandwich shops · All 56 business types in Ashland County
Screening a site or an acquisition in Ashland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ashland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.