Groundwork

Food and drink · County · Wisconsin

Fast food and sandwich shops in Jefferson County, WI

How Jefferson County, WI compares with other counties and the U.S. for fast food and sandwich shops: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 63 out of 100: Upper middle

Ranked #617 of 2,222 scored counties
#34 of 60 scored counties in Wisconsin

Listings
43
36 chain locations (84%)
Official establishments
55
All limited-service restaurants · +5.8% since 2019
Household spending a year
$139M
On food away from home · $3,986 a household
Spending per listing
$3.2M
6% above the U.S.
Listings per 10k households
12.3
8% below the U.S.
Population, 2025
86,505
+0.3% since 2020

See the fast food and sandwich shops around any address in Jefferson County

The site report maps the fast food and sandwich shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on food away from home in Jefferson County comes to about $139M a year: $3,986 per household, 2% below the U.S. average. That is about $3.2M of household spending for each shop on map listings, 6% above the U.S. figure of $3.1M. The spending figure covers all food away from home, not only fast food and sandwich shops.

Jefferson County has 43 fast food and sandwich shops on map listings as of September 2026. Of those, 36 are chain locations, or 84%, against 79% across the U.S. That comes to 12.3 for every 10,000 households, 8% below the U.S. rate of 13.3.

Official counts show 55 businesses with payroll classed as limited-service restaurants in Jefferson County in 2023, up 5.8% from 2019. That is one for every 634 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (pizza places included), not only fast food and sandwich shops. Another 10 one-person businesses have no payroll, by official counts.

Population estimates show Jefferson County grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%). For fast food and sandwich shops, Jefferson County has a Groundwork market score of 63 (upper middle): #617 of 2,222 scored counties and #34 of 60 scored counties in Wisconsin.

How Jefferson County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the fast food and sandwich shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Fast food and sandwich shops in Jefferson County, WI compared with Wisconsin and the U.S.
MeasureJefferson CountyWisconsinU.S.
Listings per 10k households12.311.613.3
Spending per listing$3.2M$3.4M$3.1M
Households per official establishment (all limited-service restaurants)634632478
Official establishment growth, 2019–2023+5.8%+3.8%+6.1%
Population growth, 2020–2025+0.3%+1.3%+3.1%
Spending per household on food away from home$3,986$3,959$4,070
Median household income$83,750$77,485$80,734
Groundwork market score6363

Official counts and lending

Businesses

Official establishments, 2019 to 2023
52 → 55All limited-service restaurants · +5.8% over the period
Employees, 2023
1,252
Annual payroll, 2023
$20M
One-person businesses, 2023
10All limited-service restaurants with no payroll
Map listings, September 2026
4336 chain locations
Listings at the U.S. rate for this spending
46The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as limited-service restaurants in Jefferson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only fast food and sandwich shops.

Population and households in Jefferson County

Population, 2025 estimate
86,505+0.3% since 2020
Households
34,873
Median age
42.2
Homes lived in by their owners
73%
Vehicles per household
2.0
Land area
557 sq. mi.
People per square mile
155
Median household income
$83,750+26.3% vs. 2015–2019, before inflation
Average household income
$100,082
Median home value
$274,100
Jobs located here
34,853
Daytime population
76,557Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Jefferson County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the fast food and sandwich shops on map listings by name and distance.

Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Fast food and sandwich shops across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for fast food and sandwich shops, numbered among those based in Wisconsin, with Jefferson County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for fast food and sandwich shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Calumet County, WI89125.6$7.5M+2.9%#17 of 2,222
2Pierce County, WI88138.2$5.2M+3.1%#29 of 2,222
3Lafayette County, WI8657.4$5.1M+5.2%#40 of 2,222
4Vernon County, WI8464.8$7.7M+2.4%#65 of 2,222
5Oconto County, WI84116.5$5.9M+2.9%#67 of 2,222
6Kewaunee County, WI8356.0$6.6M+1.0%#83 of 2,222
7Sawyer County, WI8255.7$6.1M+4.0%#91 of 2,222
8St. Croix County, WI824311.5$4.1M+4.7%#99 of 2,222
9Iowa County, WI8198.9$4.5M+1.0%#113 of 2,222
10Polk County, WI80157.7$5M+1.7%#119 of 2,222
34Jefferson County, WI634312.3$3.2M+0.3%#617 of 2,222

Other business types in Jefferson County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many fast food and sandwich shops are in Jefferson County, WI?

Map listings as of September 2026 show 43 fast food and sandwich shops in Jefferson County. 36 of them (84%) are chain locations. The listings count fast food, sandwich shops, delis and bagel shops. Official counts show 55 businesses with payroll classed as limited-service restaurants in 2023, up 5.8% from 2019. The official count takes in all limited-service restaurants, not only fast food and sandwich shops: pizza places are counted too. Official counts list 10 one-person businesses without payroll.

How much do households in Jefferson County, WI spend on food away from home?

About $139M a year, or $3,986 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 43 fast food and sandwich shops on map listings, it comes to $3.2M per shop. That spending covers all food away from home, which fast food and sandwich shops share with other businesses in the trade. It is estimated from the incomes of the 34,873 households in Jefferson County and national spending patterns by income.

How does Jefferson County, WI compare with the U.S. for fast food and sandwich shops?

Jefferson County has 12.3 fast food and sandwich shops per 10,000 households, 8% below the U.S. rate of 13.3. Spending per shop is $3.2M, 6% above the U.S. figure of $3.1M. At the U.S. ratio of fast food and sandwich shops to household spending, Jefferson County would have about 46, against 43 on map listings. There is one business with payroll in the industry for every 634 households, against one for every 478 across the U.S. The official count rose 5.8% from 2019 to 2023, against +6.1% for the U.S.

How fast is Jefferson County, WI growing?

Population estimates put Jefferson County at 86,505 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 34,873 households. Median household income in Jefferson County is $83,750, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Jefferson County scores 63 for fast food and sandwich shops (upper middle), #617 of 2,222 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Jefferson County. It maps the fast food and sandwich shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for fast food and sandwich shops · All 56 business types in Jefferson County

Screening a site or an acquisition in Jefferson County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.