Food and drink · County · Wisconsin
Fast food and sandwich shops in Richland County, WI
How Richland County, WI compares with other counties and the U.S. for fast food and sandwich shops: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 2 chain locations (100%)
- Official establishments
- 7
- All limited-service restaurants
- Household spending a year
- $25.6M
- On food away from home · $3,531 a household
- Spending per listing
- $12.8M
- Too few listings to compare
- Listings per 10k households
- 2.8
- Too few listings to compare
- Population, 2025
- 17,036
- −1.4% since 2020
See the fast food and sandwich shops around any address in Richland County
The site report maps the fast food and sandwich shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Richland County spend about $25.6M a year on food away from home, or $3,531 per household, 13% below the U.S. average. Spread across 2 fast food and sandwich shops, that is $12.8M per shop. The spending figure covers all food away from home, not only fast food and sandwich shops.
Richland County has 2 fast food and sandwich shops on map listings as of September 2026. That is 2.8 per 10,000 households.
Official counts show 7 businesses with payroll classed as limited-service restaurants in Richland County in 2023. That is one for every 1,036 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (pizza places included), not only fast food and sandwich shops.
Population estimates show Richland County declined 1.4% from 2020 to 2025, against +3.1% for the U.S. With 2 fast food and sandwich shops on map listings, Richland County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Richland County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the fast food and sandwich shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Richland County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.8 | 11.6 | 13.3 |
| Spending per listing | $12.8M | $3.4M | $3.1M |
| Households per official establishment (all limited-service restaurants) | 1,036 | 632 | 478 |
| Official establishment growth, 2019–2023 | n/a | +3.8% | +6.1% |
| Population growth, 2020–2025 | −1.4% | +1.3% | +3.1% |
| Spending per household on food away from home | $3,531 | $3,959 | $4,070 |
| Median household income | $66,420 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 7All limited-service restaurants
- Employees, 2023
- 193
- Annual payroll, 2023
- $3.2M
- One-person businesses, 2023
- 0All limited-service restaurants with no payroll
- Map listings, September 2026
- 22 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in Richland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only fast food and sandwich shops.
Population and households in Richland County
- Population, 2025 estimate
- 17,036−1.4% since 2020
- Households
- 7,250
- Median age
- 46.3
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 586 sq. mi.
- People per square mile
- 29
- Median household income
- $66,420+27.9% vs. 2015–2019, before inflation
- Average household income
- $84,420
- Median home value
- $197,500
- Jobs located here
- 5,615
- Daytime population
- 14,776Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Richland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the fast food and sandwich shops on map listings by name and distance.
Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFast food and sandwich shops across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for fast food and sandwich shops, numbered among those based in Wisconsin, with Richland County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 89 | 12 | 5.6 | $7.5M | +2.9% | #17 of 2,222 |
| 2Pierce County, WI | 88 | 13 | 8.2 | $5.2M | +3.1% | #29 of 2,222 |
| 3Lafayette County, WI | 86 | 5 | 7.4 | $5.1M | +5.2% | #40 of 2,222 |
| 4Vernon County, WI | 84 | 6 | 4.8 | $7.7M | +2.4% | #65 of 2,222 |
| 5Oconto County, WI | 84 | 11 | 6.5 | $5.9M | +2.9% | #67 of 2,222 |
| 6Kewaunee County, WI | 83 | 5 | 6.0 | $6.6M | +1.0% | #83 of 2,222 |
| 7Sawyer County, WI | 82 | 5 | 5.7 | $6.1M | +4.0% | #91 of 2,222 |
| 8St. Croix County, WI | 82 | 43 | 11.5 | $4.1M | +4.7% | #99 of 2,222 |
| 9Iowa County, WI | 81 | 9 | 8.9 | $4.5M | +1.0% | #113 of 2,222 |
| 10Polk County, WI | 80 | 15 | 7.7 | $5M | +1.7% | #119 of 2,222 |
| Richland County, WI | Not scored | 2 | 2.8 | $12.8M | −1.4% |
Other business types in Richland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes59
- Sit-down restaurants45
- Fast food and sandwich shops
- Pizza49
- Coffee shops and cafes44
- Bakeries and dessert shops
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many fast food and sandwich shops are in Richland County, WI?
Map listings as of September 2026 show 2 fast food and sandwich shops in Richland County. The listings count fast food, sandwich shops, delis and bagel shops. Official counts show 7 businesses with payroll classed as limited-service restaurants in 2023. The official count takes in all limited-service restaurants, not only fast food and sandwich shops: pizza places are counted too.
How much do households in Richland County, WI spend on food away from home?
About $25.6M a year, or $3,531 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 2 fast food and sandwich shops on map listings, it comes to $12.8M per shop. That spending covers all food away from home, which fast food and sandwich shops share with other businesses in the trade. It is estimated from the incomes of the 7,250 households in Richland County and national spending patterns by income.
How does Richland County, WI compare with the U.S. for fast food and sandwich shops?
Richland County has 2 fast food and sandwich shops on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of fast food and sandwich shops to household spending, Richland County would have about 8, against 2 on map listings. There is one business with payroll in the industry for every 1,036 households, against one for every 478 across the U.S.
How fast is Richland County, WI growing?
Population estimates put Richland County at 17,036 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 7,250 households. Median household income in Richland County is $66,420, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Richland County has no market score for fast food and sandwich shops: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Richland County. It maps the fast food and sandwich shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for fast food and sandwich shops · All 56 business types in Richland County
Screening a site or an acquisition in Richland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.